3 categories · RankedBranch
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Why models recommend it
“Need deep linking first, cross-platform and web/CTV journeys with iOS data recovery: Branch.”Muse Glimmer 30B · Comparative question · alternative
“independent Mobile Measurement Partner (e.g., AppsFlyer, Adjust, Singular, Branch)”Gemini 3.5 Flash · Negative question · alternative
“Branch being particularly strong for deep linking and web-to-app journeys”DeepSeek V4 Flash · Direct question · alternative
“consider mid-market platforms like Singular, Branch, or Telemetrik”Qwen 3.7 Flash · Negative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Branch, over the 69 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 64 | 11 | View → | |
| 55 | 5 | View → | |
| 39 | 5 | View → | |
| 32 | 3 | View → | |
| 30 | 1 | View → | |
| 29 | 5 | View → | |
| 19 | 5 | View → | |
| 18 | 0 | View → | |
| 17 | 1 | View → | |
| 17 | 1 | View → |
What the models named instead of Branch →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Branch's own site, not checked by Gane.
- Headquarters
- Palo Alto, United States
- Founded
- 2014
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 54 of the 69 answers that named Branch and are not a share of its labels.
Domains cited
113 of the 136 domain citations in answers naming Branch came from a third party's page. Ten were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 3 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 690 | 7 | 2026-09-23 | SEO, Mobile apps | |
| Webinar or virtual event | 202 | 1 | 2026-07-23 | SEO, CRM | |
| Glossary or explainer | 142 | 0 | 2026-05-07 | SEO | |
| Podcast or video | 132 | 4 | 2026-09-10 | ||
| Case study | 119 | 1 | 2026-08-04 | ||
| Report or ebook | 108 | 3 | 2026-09-25 | Mobile apps | |
| News or press | 45 | 7 | 2026-09-24 | SEO | |
| Comparison | 14 | 1 | 2026-09-02 | ||
| Conference or event | 11 | 3 | 2026-09-29 | ||
| Template or tool | 2 | 0 | 2020-03-18 |
Most recent
- 2026-09-29Braze forge 2026 conference or event
- 2026-09-25The ctv measurement playbook report or ebook
- 2026-09-24Branch expands ai measurement with chatgpt ads attribution across app web and desktop news or press
- 2026-09-23Branch brings paid and organic chatgpt measurement together blog
- 2026-09-22Why google reports 72 million events and your mmp says 2 million blog
- 2026-09-18App growth summit conference or event
Events in person
- September 28, 2026 to September 30, 2026Braze Forge 2026Fontainebleau Las Vegas, Las Vegas · hosts
- September 29, 2026An evening at Mother WolfMother Wolf at Fontainebleau Las Vegas, Las Vegas · hosts
- September 9, 2026The Mobile Growth Dinner LondonSotto Bar Soho, London, GB · hosted
As the event pages on branch.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page branch.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (16); 7 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.