Mobile apps · RankedMeta Advantage+ App Campaigns
Meta Advantage+ App Campaigns is a mobile advertising product from Meta used to acquire users for apps · meta.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
OneSignal is first at 25%.
Customer.io is first at 13%. 0 of 14 models made it the first choice when asked directly.
Braze is first at 60%.
Why models recommend it
“Meta Advantage+ App Campaigns and Google App Campaigns are the best mobile advertising apps for constrained budgets.”Claude Haiku 4.5 · Budget-constrained question · first choice
“starting with Apple Search Ads (exact match only) and Meta App Campaigns set to value optimization is recommended”Llama 4 Maverick · Budget-constrained question · first choice
“I recommend starting with Apple Search Ads (exact match only) and Meta App Campaigns set to value optimization.”Muse Glimmer 30B · Budget-constrained question · first choice
“Robust audience targeting, strong ad-quality monitoring, and easy MMP integration.”GLM 4.7 FlashX · Negative question · first choice
What gives them pause
“Established ad platforms—including Google, Meta, TikTok, and others—when reporting is opaque or results look too good.”GPT-6 Luna · Negative question · warning
“Same bot patterns (fake devices, mass installs from single IPs, immediate uninstalls)”Kimi K2 · Negative question · warning
“replaces Meta Advantage+ App Campaigns (15% then, 4% now)”Muse Glimmer 30B · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Meta Advantage+ App Campaigns, over the 49 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 31 | 9 | Compare → | |
| 29 | 4 | Compare → | |
| 26 | 2 | View → | |
| 21 | 0 | View → | |
| 20 | 4 | View → | |
| 18 | 3 | Compare → | |
| 17 | 1 | View → | |
| 17 | 1 | Compare → | |
| 17 | 0 | Compare → | |
| 16 | 0 | View → |
What the models named instead of Meta Advantage+ App Campaigns →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Meta Advantage+ App Campaigns's own site, not checked by Gane.
- Headquarters
- Menlo Park, United States
- Founded
- 2004
- Also from Meta
- Meta (Facebook) Ads, Meta (Facebook/Instagram) Video Ads, Meta AI, Meta Ad Library, Meta Ads, Meta Advanced Analytics and 13 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 42 of the 49 answers that named Meta Advantage+ App Campaigns and are not a share of its labels.
Domains cited
101 of the 108 domain citations in answers naming Meta Advantage+ App Campaigns came from a third party's page. Seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 1 | 1 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 1 | 2 |