Apple Search Ads
Strongest at small business. Thin evidence at enterprise: three labels.
The standing depends on who is buying. Every model is asked the same questions for each company size.
OneSignal is first at 25%.
Customer.io is first at 13%.
Braze is first at 60%.
Why models recommend it
“Apple Search Ads is usually the best starting platform for an iOS app because it reaches users who are already searching for relevant apps and has no minimum spend.”Perplexity Sonar · Budget-constrained question · first choice
“The best mobile app marketing platform for a company with a limited budget is Apple Search Ads and Meta App Campaigns.”Llama 4 Maverick · Budget-constrained question · first choice
“stick to these primary channels first: Self-Attributing Networks (SANs) / Major Platforms: Apple Search Ads (ASA)”Gemini 3.5 Flash · Negative question · first choice
“I recommend starting with Apple Search Ads (exact match only) and Meta App Campaigns set to value optimization.”Muse Glimmer 30B · Budget-constrained question · first choice
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Apple Search Ads, over the 55 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 31 | 1 | Compare → | |
| 30 | 4 | Compare → | |
| 29 | 2 | View → | |
| 22 | 4 | Compare → | |
| 22 | 3 | View → | |
| 20 | 8 | View → | |
| 19 | 2 | View → | |
| 18 | 4 | View → | |
| 18 | 0 | View → | |
| 17 | 1 | Compare → |
What the models named instead of Apple Search Ads →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 49 of the 55 answers that named Apple Search Ads and are not a share of its labels.
Domains cited
No domain is on file for Apple Search Ads, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 0 | 4 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 1 | 2 | 1 | 0 | 4 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 1 | 0 | 3 |