Mobile apps · November 2026 Edition
Apple Search Ads vs OneSignal
Zero of fourteen models named Apple Search Ads first on the direct prompt; one named OneSignal. Apple Search Ads was named by eleven of the fourteen models and OneSignal by twelve and Apple Search Ads carries 22 labels and OneSignal 35, so the shares are not directly comparable.
Apple Search Ads
accepted challengerNamed in three categories this edition.
By Q140701571, San Mateo, United States, founded 2011. Named in five categories this edition.
First-choice share10%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 19; printed, not drawn.
Labels2235A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apple Search Ads reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in ten of the fourteen direct answers. Customer.io vs Apple Search Ads · Customer.io vs OneSignal · Braze vs Apple Search Ads
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apple Search AdsFirst choices, of fourteen modelsOneSignal
Direct012 against OneSignal
Paraphrase01
Comparative10
Budget-constrained51
Scale-constrained00
Negative10
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Apple Search Ads and OneSignal stood in it.
| Model | DirectAS | ParaphraseAS | ComparativeAS | Budget-constrainedAS | Scale-constrainedAS | NegativeAS |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | AS | AS | AS | ||
| Perplexity Sonar | | AS | ||||
| Grok 4.20 | | AS | AS | |||
| Mistral Small | | AS | ||||
| DeepSeek V4 Flash | | AS | AS | AS | ||
| Llama 4 Maverick | AS | |||||
| Qwen 3.7 Flash | | | | AS | ||
| Kimi K2 | | | AS | |||
| GLM 4.7 FlashX | | AS | AS | |||
| MiniMax M2.5 | | AS | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | AS |
AS Apple Search Ads OneSignalAS first choiceAS named as an alternativeAS argued againstblank: not namedEach cell is one answer, Apple Search Ads on the left and OneSignal on the right.
OneSignalAS first choiceAS named as an alternativeAS argued againstblank: not namedEach cell is one answer, Apple Search Ads on the left and OneSignal on the right.The direct prompt
The plain question, one answer per model, grouped by where Apple Search Ads and OneSignal stood in it.
OneSignal first, Apple Search Ads not the choice
1 of 14 modelsApple Search Ads was named in the answer but not as the choice, or not at all.Qwen 3.7 FlashOneSignal alternatives: AppsFlyer, Braze
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-6 LunaCustomer.io alternatives: Braze, OneSignal
Muse Glimmer 30BAdjust, CleverTap, MoEngage alternatives: Branch, Braze, Insider, OneSignal, Vero, WebEngage
Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Insider alternatives: Braze, CleverTap
GPT-5.4 miniBraze alternatives: Airship, CleverTap, Customer.io
Gemini 3.5 FlashCustomer.io alternatives: AppsFlyer, Branch, Pendo Mobile
Perplexity SonarCustomer.io alternatives: HubSpot Marketing Hub
Grok 4.20CleverTap alternatives: AppsFlyer, Braze, Customer.io, Google Display & Video 360, Liftoff, MoEngage, Moloco, Singular
Mistral SmallCustomer.io alternatives: Braze, CleverTap
DeepSeek V4 FlashCleverTap alternatives: Adjust, Branch, Braze, Insider, MoEngage
Llama 4 MaverickCustomer.io alternatives: ActiveCampaign, HubSpot Marketing Hub, Meta Advantage+ App Campaigns
Kimi K2Customer.io alternatives: CleverTap
GLM 4.7 FlashXAppsFlyer, Braze alternatives: CleverTap, Customer.io, MobileAction
MiniMax M2.5Braze alternatives: Insider, MoEngage
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by fourteen points.
OneSignal25%#1 of 16Apple Search Ads11%#2 of 16
The full small business standing →Mid-marketThe figures above
The order flips: Apple Search Ads leads at mid-market.
Apple Search Ads10%#3 of 19
OneSignal6%#7 of 19Enterprise
The order flips: OneSignal leads at enterprise.
OneSignal4%#5 of 13Apple Search Ads0%#– of 13
The full enterprise standing →What the models said about Apple Search Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Apple Search Ads is usually the best starting platform for an iOS app because it reaches users who are already searching for relevant apps and has no minimum spend.” Perplexity Sonar · budget prompt · first choice
“The best mobile app marketing platform for a company with a limited budget is Apple Search Ads and Meta App Campaigns.” Llama 4 Maverick · budget prompt · first choice
“stick to these primary channels first: Self-Attributing Networks (SANs) / Major Platforms: Apple Search Ads (ASA)” Gemini 3.5 Flash · negative prompt · first choice
What the models said about OneSignal
No label in this category carried a quote.
Also compared
Customer.io vs Apple Search AdsCustomer.io vs OneSignalBraze vs Apple Search AdsBraze vs OneSignalApple Search Ads vs Meta Advantage+ App CampaignsApple Search Ads vs CleverTapApple Search Ads vs AppsFlyerApple Search Ads vs MoEngageMeta Advantage+ App Campaigns vs OneSignalCleverTap vs OneSignalAppsFlyer vs OneSignalOneSignal vs MoEngageAll twenty-eight head-to-head pages and the full mobile apps standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.