Apple Search Ads vs Meta Advantage+ App Campaigns
Zero of fourteen models named Apple Search Ads first on the direct prompt; zero named Meta Advantage+ App Campaigns. Apple Search Ads was named by eleven of the fourteen models and Meta Advantage+ App Campaigns by thirteen and Apple Search Ads carries 22 labels and Meta Advantage+ App Campaigns 24, so the shares are not directly comparable.
Apple Search Ads
accepted challengerNamed in three categories this edition.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
By framing
Across every category in the November 2026 Edition, Apple Search Ads and Meta Advantage+ App Campaigns were named in the same answer thirty-one times, of the 55 answers naming Apple Search Ads and the 49 naming Meta Advantage+ App Campaigns. In those answers Meta Advantage+ App Campaigns took the first choice one time and Apple Search Ads nine.
Every model, every framing
| Model | DirectAS | ParaphraseAS | ComparativeAS | Budget-constrainedAS | Scale-constrainedAS | NegativeAS |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | AS | AS | AS | |||
| Perplexity Sonar | | AS | ||||
| Grok 4.20 | AS | AS | ||||
| Mistral Small | AS | |||||
| DeepSeek V4 Flash | AS | AS | AS | |||
| Llama 4 Maverick | | AS | ||||
| Qwen 3.7 Flash | | AS | | |||
| Kimi K2 | AS | | ||||
| GLM 4.7 FlashX | AS | AS | ||||
| MiniMax M2.5 | AS | |||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | AS |
Meta Advantage+ App CampaignsAS first choiceAS named as an alternativeAS argued againstblank: not namedEach cell is one answer, Apple Search Ads on the left and Meta Advantage+ App Campaigns on the right.The direct prompt
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
13 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Meta Advantage+ App Campaigns7%#4 of 16Meta Advantage+ App Campaigns10%#4 of 19Meta Advantage+ App Campaigns0%#– of 13What the models said about Apple Search Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Apple Search Ads is usually the best starting platform for an iOS app because it reaches users who are already searching for relevant apps and has no minimum spend.” Perplexity Sonar · budget prompt · first choice
“The best mobile app marketing platform for a company with a limited budget is Apple Search Ads and Meta App Campaigns.” Llama 4 Maverick · budget prompt · first choice
“stick to these primary channels first: Self-Attributing Networks (SANs) / Major Platforms: Apple Search Ads (ASA)” Gemini 3.5 Flash · negative prompt · first choice
What the models said about Meta Advantage+ App Campaigns
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Established ad platforms—including Google, Meta, TikTok, and others—when reporting is opaque or results look too good.” GPT-6 Luna · negative prompt · soft negative
“Same bot patterns (fake devices, mass installs from single IPs, immediate uninstalls)” Kimi K2 · negative prompt · soft negative
“replaces Meta Advantage+ App Campaigns (15% then, 4% now)” Muse Glimmer 30B · paraphrase prompt · soft negative
“Meta Advantage+ App Campaigns and Google App Campaigns are the best mobile advertising apps for constrained budgets.” Claude Haiku 4.5 · budget prompt · first choice
“starting with Apple Search Ads (exact match only) and Meta App Campaigns set to value optimization is recommended” Llama 4 Maverick · budget prompt · first choice
“I recommend starting with Apple Search Ads (exact match only) and Meta App Campaigns set to value optimization.” Muse Glimmer 30B · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.