Mobile apps · November 2026 Edition
Apple Search Ads vs MoEngage
Zero of fourteen models named Apple Search Ads first on the direct prompt; one named MoEngage. Apple Search Ads was named by eleven of the fourteen models and MoEngage by nine and Apple Search Ads carries 22 labels and MoEngage 16, so the shares are not directly comparable.
Apple Search Ads
accepted challengerNamed in three categories this edition.
founded 2014. Named in eight categories this edition.
First-choice share10%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 19; printed, not drawn.
Labels2216A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apple Search Ads reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in ten of the fourteen direct answers. Customer.io vs Apple Search Ads · Customer.io vs MoEngage · Braze vs Apple Search Ads
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apple Search AdsFirst choices, of fourteen modelsMoEngage
Direct01
Paraphrase012 against MoEngage
Comparative10
Budget-constrained50
Scale-constrained00
Negative10
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Apple Search Ads and MoEngage stood in it.
| Model | DirectAS | ParaphraseAS | ComparativeAS | Budget-constrainedAS | Scale-constrainedAS | NegativeAS |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | AS | AS | AS | |||
| Perplexity Sonar | AS | |||||
| Grok 4.20 | | | AS | AS | ||
| Mistral Small | | AS | ||||
| DeepSeek V4 Flash | | | AS | AS | AS | |
| Llama 4 Maverick | | AS | ||||
| Qwen 3.7 Flash | AS | |||||
| Kimi K2 | | AS | ||||
| GLM 4.7 FlashX | AS | AS | ||||
| MiniMax M2.5 | | AS | ||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | AS |
AS Apple Search Ads MoEngageAS first choiceAS named as an alternativeAS argued againstblank: not namedEach cell is one answer, Apple Search Ads on the left and MoEngage on the right.
MoEngageAS first choiceAS named as an alternativeAS argued againstblank: not namedEach cell is one answer, Apple Search Ads on the left and MoEngage on the right.The direct prompt
The plain question, one answer per model, grouped by where Apple Search Ads and MoEngage stood in it.
MoEngage first, Apple Search Ads not the choice
1 of 14 modelsApple Search Ads was named in the answer but not as the choice, or not at all.Muse Glimmer 30BAdjust, CleverTap, MoEngage alternatives: Branch, Braze, Insider, OneSignal, Vero, WebEngage
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Grok 4.20CleverTap alternatives: AppsFlyer, Braze, Customer.io, Google Display & Video 360, Liftoff, MoEngage, Moloco, Singular
DeepSeek V4 FlashCleverTap alternatives: Adjust, Branch, Braze, Insider, MoEngage
MiniMax M2.5Braze alternatives: Insider, MoEngage
Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Insider alternatives: Braze, CleverTap
GPT-5.4 miniBraze alternatives: Airship, CleverTap, Customer.io
Gemini 3.5 FlashCustomer.io alternatives: AppsFlyer, Branch, Pendo Mobile
Perplexity SonarCustomer.io alternatives: HubSpot Marketing Hub
Mistral SmallCustomer.io alternatives: Braze, CleverTap
Llama 4 MaverickCustomer.io alternatives: ActiveCampaign, HubSpot Marketing Hub, Meta Advantage+ App Campaigns
Qwen 3.7 FlashOneSignal alternatives: AppsFlyer, Braze
Kimi K2Customer.io alternatives: CleverTap
GLM 4.7 FlashXAppsFlyer, Braze alternatives: CleverTap, Customer.io, MobileAction
GPT-6 LunaCustomer.io alternatives: Braze, OneSignal
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apple Search Ads leads by eleven points.
Apple Search Ads11%#2 of 16
MoEngage0%#16 of 16Mid-marketThe figures above
Apple Search Ads leads by six points.
Apple Search Ads10%#3 of 19
MoEngage4%#8 of 19Enterprise
The order flips: MoEngage leads at enterprise.
MoEngage2%#9 of 13Apple Search Ads0%#– of 13
The full enterprise standing →What the models said about Apple Search Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Apple Search Ads is usually the best starting platform for an iOS app because it reaches users who are already searching for relevant apps and has no minimum spend.” Perplexity Sonar · budget prompt · first choice
“The best mobile app marketing platform for a company with a limited budget is Apple Search Ads and Meta App Campaigns.” Llama 4 Maverick · budget prompt · first choice
“stick to these primary channels first: Self-Attributing Networks (SANs) / Major Platforms: Apple Search Ads (ASA)” Gemini 3.5 Flash · negative prompt · first choice
What the models said about MoEngage
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“These are overkill and overpriced for most mid-sized B2B companies.” Kimi K2 · paraphrase prompt · hard negative
“Strong but consumer/mobile-first orientation” DeepSeek V4 Flash · paraphrase prompt · soft negative
“CleverTap / MoEngage / WebEngage for mobile-first mid-market pricing” Muse Glimmer 30B · direct prompt · first choice
“Braze or MoEngage are top choices.” Mistral Small · paraphrase prompt · first choice
Also compared
Customer.io vs Apple Search AdsCustomer.io vs MoEngageBraze vs Apple Search AdsBraze vs MoEngageApple Search Ads vs Meta Advantage+ App CampaignsApple Search Ads vs CleverTapApple Search Ads vs AppsFlyerApple Search Ads vs OneSignalMeta Advantage+ App Campaigns vs MoEngageCleverTap vs MoEngageAppsFlyer vs MoEngageOneSignal vs MoEngageAll twenty-eight head-to-head pages and the full mobile apps standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.