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Mobile apps · November 2026 Edition

Braze vs MoEngage

Three of fourteen models named Braze first on the direct prompt; one named MoEngage. Braze was named by fourteen of the fourteen models and MoEngage by nine and Braze carries 46 labels and MoEngage 16, so the shares are not directly comparable.

Braze

accepted challenger

New York City, United States, founded 2011. Named in fourteen categories this edition.

MoEngage

accepted challenger

founded 2014. Named in eight categories this edition.

First-choice share12%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate24%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 19; printed, not drawn.
Labels4616A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in nine of the fourteen direct answers. Customer.io vs Braze · Customer.io vs MoEngage · Braze vs Apple Search Ads

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of fourteen modelsMoEngage
Direct313 against Braze
Paraphrase315 against Braze · 2 against MoEngage
Comparative00
Budget-constrained002 against Braze
Scale-constrained00
Negative001 against Braze
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Braze and MoEngage stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Braze MoEngage first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and MoEngage on the right.

The direct prompt

The plain question, one answer per model, grouped by where Braze and MoEngage stood in it.

Braze first, MoEngage an alternative

3 of 14 modelsMoEngage was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBraze alternatives: Airship, CleverTap, Customer.io
GLM 4.7 FlashXAppsFlyer, Braze alternatives: CleverTap, Customer.io, MobileAction
MiniMax M2.5Braze alternatives: Insider, MoEngage

MoEngage first, Braze an alternative

1 of 14 modelsBraze was named in the answer but not as the choice, or not at all.
Muse Glimmer 30BAdjust, CleverTap, MoEngage alternatives: Branch, Braze, Insider, OneSignal, Vero, WebEngage

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Insider alternatives: Braze, CleverTap
Grok 4.20CleverTap alternatives: AppsFlyer, Braze, Customer.io, Google Display & Video 360, Liftoff, MoEngage, Moloco, Singular
Mistral SmallCustomer.io alternatives: Braze, CleverTap
DeepSeek V4 FlashCleverTap alternatives: Adjust, Branch, Braze, Insider, MoEngage
Qwen 3.7 FlashOneSignal alternatives: AppsFlyer, Braze
GPT-6 LunaCustomer.io alternatives: Braze, OneSignal

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashCustomer.io alternatives: AppsFlyer, Branch, Pendo Mobile
Perplexity SonarCustomer.io alternatives: HubSpot Marketing Hub
Llama 4 MaverickCustomer.io alternatives: ActiveCampaign, HubSpot Marketing Hub, Meta Advantage+ App Campaigns
Kimi K2Customer.io alternatives: CleverTap

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Braze leads by four points.
Braze4%#7 of 16
MoEngage0%#16 of 16
The full small business standing →
Mid-marketThe figures above
Braze leads by eight points.
Braze12%#2 of 19
MoEngage4%#8 of 19
The full mid-market standing →
Enterprise
Braze leads by fifty-eight points.
Braze60%#1 of 13
MoEngage2%#9 of 13
The full enterprise standing →

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Avoid Braze unless you have a clear need for its advanced capabilities *and* a budget to match—it's often overkill and overpriced” Kimi K2 · direct prompt · hard negative
“For most mid-market B2B apps, a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack” GLM 4.7 FlashX · direct prompt · first choice

What the models said about MoEngage

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“These are overkill and overpriced for most mid-sized B2B companies.” Kimi K2 · paraphrase prompt · hard negative
“Strong but consumer/mobile-first orientation” DeepSeek V4 Flash · paraphrase prompt · soft negative
“CleverTap / MoEngage / WebEngage for mobile-first mid-market pricing” Muse Glimmer 30B · direct prompt · first choice
“Braze or MoEngage are top choices.” Mistral Small · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.