14 categories · RankedBraze
Braze is a customer engagement platform for brands · braze.com ↗
Gane, the publisher, sells software in Marketing automation and Email marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at enterprise. Ranked 8 of 129 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
OneSignal is first at 25%.
Customer.io is first at 13%. 3 of 14 models made it the first choice when asked directly.
Ranked first. Next is AppsFlyer at 7%.
Why models recommend it
“For most mid-market B2B apps, a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack”GLM 4.7 FlashX · Direct question · first choice
“Most robust analytics and enterprise-grade features; pricing is quote-only (MAU + usage-based); steep learning curve and implementation cost”DeepSeek V4 Flash · Comparative question · first choice
“Braze | Enterprise lifecycle marketing & product teams | Best-in-class cross-channel orchestration, dynamic personalization, and scale.”Gemini 3.5 Flash · Scale-constrained question · first choice
“Braze is a broader customer engagement platform with in-app messages, Content Cards, push, email, SMS/MMS/RCS, WhatsApp, and web push”GPT-5.4 mini · Comparative question · first choice
What gives them pause
“notably high negative rating (47% criticized) and is flagged as a "challenger=held" since September 2026, indicating significant criticism or dissatisfaction”Mistral Small · Negative question · warning
“Avoid Braze unless you have a clear need for its advanced capabilities *and* a budget to match—it's often overkill and overpriced”Kimi K2 · Direct question · warning
“Avoid pure omnichannel tools (e.g., Braze, Klaviyo) unless they have dedicated channel/partner modules”Grok 4.20 · Scale-constrained question · warning
“What to Avoid for Mid-Sized B2B: Braze is excellent but overkill for most mid-sized companies”GLM 4.7 FlashX · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Braze, over the 612 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 236 | 60 | Compare → | |
| 190 | 9 | Compare → | |
| 180 | 3 | View → | |
| 159 | 17 | View → | |
| 153 | 1 | View → | |
| 140 | 8 | View → | |
| 133 | 20 | Compare → | |
| 131 | 4 | View → | |
| 112 | 15 | Compare → | |
| 110 | 17 | View → |
What the models named instead of Braze →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Braze's own site, not checked by Gane.
- For
- brands
- Price stated
- Pricing
- Free plan or trial
- Start a Free Trial
- Certifications
- ISO 27001, SOC 2 Type II
- Customers named
- Pizza Hut, BEES/Anheuser Busch-InBev, Virgin Red, Hugosave, Papa Johns UK, Sonder, sweetgreen, DutchBros
- Headquarters
- New York City, United States
- Founded
- 2011
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 540 of the 612 answers that named Braze and are not a share of its labels.
Domains cited
808 of the 1,135 domain citations in answers naming Braze came from a third party's page. 148 were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 4 | 4 | 1 | 9 |
| GPT-5.4 mini | 5 | 3 | 0 | 1 | 9 |
| Gemini 3.5 Flash | 3 | 3 | 5 | 3 | 14 |
| Perplexity Sonar | 2 | 5 | 0 | 10 | 17 |
| Grok 4.20 | 5 | 8 | 5 | 6 | 24 |
| Mistral Small | 2 | 4 | 7 | 2 | 15 |
| DeepSeek V4 Flash | 1 | 8 | 3 | 8 | 20 |
| Llama 4 Maverick | 0 | 2 | 6 | 1 | 9 |
| Qwen 3.7 Flash | 2 | 6 | 3 | 3 | 14 |
| Kimi K2 | 0 | 5 | 4 | 4 | 13 |
| GLM 4.7 FlashX | 2 | 3 | 3 | 1 | 9 |
| MiniMax M2.5 | 2 | 4 | 6 | 2 | 14 |
| GPT-6 Luna | 0 | 6 | 1 | 0 | 7 |
| Muse Glimmer 30B | 1 | 6 | 11 | 1 | 19 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,225 | 56 | 2026-09-24 | ||
| Podcast or video | 199 | undated | |||
| Case study | 194 | 5 | 2026-09-01 | ||
| Webinar or virtual event | 192 | undated | |||
| News or press | 95 | 3 | 2026-09-24 | ||
| Comparison | 27 | 1 | 2026-07-21 | ||
| Glossary or explainer | 20 | 0 | 2026-01-21 | ||
| Conference or event | 17 | undated | |||
| Report or ebook | 6 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2026-09-24Microsoft outlook hotmail email deliverability blog
- 2026-09-24Braze named a leader in 2026 gartner magic quadrant for multichannel marketing hubs for fourth consecutive year news or press
- 2026-09-24Braze named leader 2026 gartner magic quadrant blog
- 2026-09-23Email deliverability 101 blog
- 2026-09-22Ip warming practical guide blog
- 2026-09-22Braze account objects spotlight blog
How it is countedHide how it is counted
Every page braze.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.