9 categories · RankedIterable
Iterable is an AI customer engagement platform for marketing teams · iterable.com ↗
Gane, the publisher, sells software in Marketing automation, Email marketing and AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
OneSignal is first at 25%.
Customer.io is first at 13%.
Braze is first at 60%.
Why models recommend it
“I recommend Iterable as your primary choice”MiniMax M2.5 · Paraphrase question · first choice
“Iterable and Customer.io suit mid-market teams with marketing or product owners who build event-driven flows.”Muse Glimmer 30B · Paraphrase question · alternative
“though its push capabilities may be less mobile-specialized than those of Airship or OneSignal”Perplexity Sonar · Comparative question · alternative
“Usually overkill for smaller teams and requires enterprise-level budget and data maturity.”Perplexity Sonar · Comparative question · alternative
What gives them pause
“heavy personalization, which involves extensive data collection, user profiling, tracking, and third-party integrations”Grok 4.20 · Negative question · warning
“criticized for cost and complexity in Reddit/LinkedIn sentiment—be cautious if not matching your exact use case”Grok 4.20 · Negative question · warning
“More powerful cross-channel orchestration, generally with greater cost and implementation complexity.”Perplexity Sonar · Direct question · warning
“mid-market deployments can become expensive and require substantial implementation effort”Perplexity Sonar · Direct question · warning
Also on the shortlist
The products named in the same answers as Iterable, over the 158 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 153 | 52 | View → | |
| 70 | 12 | View → | |
| 64 | 11 | View → | |
| 56 | 4 | View → | |
| 55 | 9 | View → | |
| 49 | 4 | View → | |
| 49 | 1 | View → | |
| 47 | 1 | View → | |
| 45 | 5 | View → | |
| 43 | 2 | View → |
What the models named instead of Iterable →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Iterable's own site, not checked by Gane.
- For
- marketing teams
- Certifications
- SOC 2 Type II, ISO 27001, HIPAA, EU-US DPF, Global CBPR, Global PRP
- Customers named
- The Athletic, Redfin, Stanley Black & Decker, ClickUp, Superhuman, Zwift, Babylist, ATG Entertainment
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 136 of the 158 answers that named Iterable and are not a share of its labels.
Domains cited
323 of the 351 domain citations in answers naming Iterable came from a third party's page. Twenty-eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 2 | 1 | 2 | 5 |
| Grok 4.20 | 0 | 1 | 4 | 2 | 7 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 3 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 3 | 0 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,064 | 38 | 2026-09-25 | ||
| Webinar or virtual event | 108 | 5 | 2026-09-22 | ||
| Conference or event | 79 | 0 | 2026-05-06 | ||
| Glossary or explainer | 78 | 2 | 2026-09-11 | ||
| Report or ebook | 73 | 0 | 2026-04-20 | ||
| Case study | 68 | 1 | 2026-07-23 | ||
| Comparison | 25 | 0 | 2026-05-22 | ||
| Template or tool | 3 | 0 | 2026-05-28 | ||
| News or press | 3 | 0 | 2026-06-22 |
Most recent
- 2026-09-25Political email sending how to build a strong foundation blog
- 2026-09-25Tech execs explain how to build an ai native organization blog
- 2026-09-25Ai is making customer loyalty harder to earn blog
- 2026-09-24Click tax rcs blog
- 2026-09-24Journeys live data blog
- 2026-09-24Catalog in segmentation blog
Events in person
- April 21, 2026 to April 23, 2026Activate Summit 2026Los Angeles · took part
As the event pages on iterable.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page iterable.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.