13 categories · RankedKlaviyo
Klaviyo is a B2C CRM for relationship-driven brands, used for ecommerce marketing across channels such as email and SMS · klaviyo.com ↗
Gane, the publisher, sells software in Email marketing and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at small business. Ranked 83 of 104 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HubSpot Marketing Hub is first at 25%.
HubSpot Marketing Hub is first at 41%. 0 of 14 models made it the first choice when asked directly.
Adobe Marketo Engage is first at 27%.
Why models recommend it
“Industry Standard for DTC. Deep integration with Shopify/Magento... Upgrade to Klaviyo once you have significant revenue.”Qwen 3.7 Flash · Comparative question · first choice
“1. Klaviyo - Focus: Email and SMS marketing automation, especially strong for Shopify and Magento stores.”Mistral Small · Comparative question · first choice
“Choose Klaviyo (for maximum data depth/predictive scaling) or Omnisend (for lower cost and ease of use).”Gemini 3.5 Flash · Comparative question · first choice
“Serious Shopify/WooCommerce brand focused on revenue growth? → Klaviyo (deepest data and personalization)”DeepSeek V4 Flash · Comparative question · first choice
What gives them pause
“Klaviyo had a website configuration bug that may have exposed new customers’ sign-up data, including passwords, to third-party trackers”Muse Glimmer 30B · Negative question · warning
“Avoid B2C E-Commerce Native Tools: Tools like Attentive, Postscript, or Klaviyo are optimized for Shopify/e-commerce workflows”Gemini 3.5 Flash · Direct question · warning
“Avoid pure omnichannel tools (e.g., Braze, Klaviyo) unless they have dedicated channel/partner modules”Grok 4.20 · Scale-constrained question · warning
“Avoid pure consumer tools — Skip heavy e-commerce platforms like Klaviyo or Omnisend”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Klaviyo, over the 441 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 232 | 69 | Compare → | |
| 182 | 27 | View → | |
| 180 | 9 | Compare → | |
| 170 | 23 | Compare → | |
| 145 | 13 | Compare → | |
| 140 | 18 | View → | |
| 106 | 11 | View → | |
| 91 | 13 | View → | |
| 75 | 0 | View → | |
| 74 | 36 | View → |
What the models named instead of Klaviyo →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Klaviyo's own site, not checked by Gane.
- For
- relationship-driven brands
- Price stated
- Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage such as email and SMS. Enterprise pricing is also available for large organizations with advanced needs.
- Starting price
- 0
- Free plan or trial
- a free plan with core features
- Integrations
- 350
- Certifications
- SOC 2 Type II, ISO 27001, ISO 27017, PCI DSS, GDPR, CCPA
- Hosting
- EU, US
- Customers named
- Dollar Shave Club, Dermalogica, Daily Harvest, Princess Polly, Naked Wardrobe, Red Clay, Happy Wax, Thirdlove
- Headquarters
- Boston, United States
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 365 of the 441 answers that named Klaviyo and are not a share of its labels.
Domains cited
569 of the 661 domain citations in answers naming Klaviyo came from a third party's page. Forty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 5 | 0 | 9 |
| GPT-5.4 mini | 2 | 4 | 1 | 1 | 8 |
| Gemini 3.5 Flash | 3 | 7 | 2 | 4 | 16 |
| Perplexity Sonar | 1 | 5 | 0 | 5 | 11 |
| Grok 4.20 | 3 | 8 | 2 | 8 | 21 |
| Mistral Small | 1 | 2 | 6 | 1 | 10 |
| DeepSeek V4 Flash | 2 | 6 | 1 | 3 | 12 |
| Llama 4 Maverick | 0 | 0 | 9 | 1 | 10 |
| Qwen 3.7 Flash | 2 | 4 | 2 | 2 | 10 |
| Kimi K2 | 1 | 6 | 6 | 3 | 16 |
| GLM 4.7 FlashX | 1 | 5 | 2 | 2 | 10 |
| MiniMax M2.5 | 0 | 3 | 4 | 0 | 7 |
| GPT-6 Luna | 1 | 5 | 0 | 0 | 6 |
| Muse Glimmer 30B | 1 | 3 | 11 | 4 | 19 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,015 | 9 | 2026-09-28 | ||
| Glossary or explainer | 978 | undated | |||
| Case study | 548 | 0 | 2024-04-19 | ||
| News or press | 112 | 0 | 2025-05-22 | ||
| Comparison | 72 | 0 | 2026-01-29 | ||
| Report or ebook | 40 | 0 | 2024-11-15 | ||
| Template or tool | 33 | 3 | 2026-08-05 | ||
| Conference or event | 22 | 0 | 2025-11-05 | ||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-28Welcome email examples blog
- 2026-09-28Winback email campaign examples blog
- 2026-09-28Chatgpt klaviyo best practices blog
- 2026-09-25Halloween email and sms examples blog
- 2026-09-25Singles day marketing ideas blog
- 2026-09-25Veterans day marketing ideas blog
How it is countedHide how it is counted
Every page klaviyo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.