Adobe Marketo Engage is a marketing platform from Adobe for B2B marketers · adobe.com ↗
Gane, the publisher, sells software in Marketing automation, Email marketing, Content marketing and AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HubSpot Marketing Hub is first at 37%.
HubSpot Marketing Hub is first at 65%. 0 of 14 models made it the first choice when asked directly.
Ranked first. Next is HubSpot Marketing Hub at 12%.
“Complex, multi-product or multi-region demand generation with a mature marketing-operations team; it offers greater orchestration depth but typically requires more administration.”Perplexity Sonar · Direct question · alternative
“look at Adobe Marketo Engage. It offers deeper automation and account-based capabilities, but may be more platform than a team with straightforward email needs requires”GPT-6 Luna · Paraphrase question · alternative
“Consider Adobe Marketo Engage if you need sophisticated scoring, multi-step nurture, and intricate campaign orchestration—and have the team to manage it.”GPT-6 Luna · Direct question · alternative
“Consider Adobe Marketo Engage; it's designed for sophisticated, personalized campaigns and lead management, but pricing is quote-based.”GPT-6 Luna · Direct question · alternative
“Why cautious/avoid: Frequently cited as overly complex... Avoid if: You're a smaller team, non-technical, or on a budget.”Grok 4.20 · Negative question · warning
“Avoid pure enterprise tools like Marketo or full ZoomInfo suites unless you're already deeply embedded”Grok 4.20 · Paraphrase question · warning
“enterprise-heavy options like Marketo or Adobe Experience Manager (too complex/expensive)”Grok 4.20 · Direct question · warning
“Avoid if you're a mid-size company. It's only worth it for large enterprises”DeepSeek V4 Flash · Negative question · warning
The products named in the same answers as Adobe Marketo Engage, over the 368 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 284 | 98 | View → | |
| 157 | 17 | View → | |
| 142 | 1 | View → | |
| 132 | 19 | View → | |
| 123 | 1 | View → | |
| 91 | 2 | View → | |
| 80 | 9 | View → | |
| 68 | 0 | View → | |
| 65 | 3 | View → | |
| 31 | 0 | View → |
What the models named instead of Adobe Marketo Engage →
A side-by-side page exists where both products are among a category's top eight.
Stated on Adobe Marketo Engage's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 311 of the 368 answers that named Adobe Marketo Engage and are not a share of its labels.
403 of the 507 domain citations in answers naming Adobe Marketo Engage came from a third party's page. Sixty-seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 4 | 3 | 1 | 8 |
| GPT-5.4 mini | 0 | 6 | 0 | 1 | 7 |
| Gemini 3.5 Flash | 0 | 4 | 2 | 4 | 10 |
| Perplexity Sonar | 0 | 6 | 0 | 3 | 9 |
| Grok 4.20 | 0 | 5 | 2 | 9 | 16 |
| Mistral Small | 0 | 2 | 4 | 3 | 9 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 6 | 10 |
| Llama 4 Maverick | 0 | 0 | 4 | 1 | 5 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 2 | 6 |
| Kimi K2 | 0 | 4 | 2 | 6 | 12 |
| GLM 4.7 FlashX | 0 | 3 | 3 | 3 | 9 |
| MiniMax M2.5 | 0 | 6 | 2 | 3 | 11 |
| GPT-6 Luna | 0 | 6 | 0 | 0 | 6 |
| Muse Glimmer 30B | 0 | 6 | 2 | 3 | 11 |