Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
Index › GTM › Products › Adobe Marketo Engage › Alternatives · November 2026 Edition
Two categories · what the models named instead

Alternatives to Adobe Marketo Engage, as AI models named them

In the November 2026 Edition, 371 of the 504 answers collected in the two categories where Adobe Marketo Engage holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Marketing Hub78
ActiveCampaign65
Brevo47
MailerLite31
Mailchimp12
Zoho Campaigns12
First choices in the 371 answers that did not name Adobe Marketo Engage, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Marketing automation and Email marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Marketing automation and campaign management

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Adobe Marketo Engage is not its first choice or an alternative in it.
Small businessAdobe Marketo Engage is #10 of 10 here at 0% of first choices, 21 labels.

Eighty-four of the eighty-four answers did not name Adobe Marketo Engage; it was the first choice in zero. The first choices in those eighty-four answers, six products in all:

ActiveCampaign30 of 84
HubSpot Marketing Hub29 of 84
Brevo15 of 84
Mailchimp2 of 84
Constant Contact1 of 84
MailerLite1 of 84
The full small business standing →
Mid-marketAdobe Marketo Engage is #7 of 12 here at 0% of first choices, 60 labels.

Fifty of the eighty-four answers did not name Adobe Marketo Engage; it was the first choice in zero. The first choices in those fifty answers, eight products in all:

Brevo11 of 50
HubSpot Marketing Hub11 of 50
ActiveCampaign2 of 50
Mailchimp2 of 50
MailerLite2 of 50
GoHighLevel1 of 50
HubSpot Sales Hub1 of 50
Keap1 of 50
The full mid-market standing →
EnterpriseAdobe Marketo Engage is #1 of 10 here at 69% of first choices, 73 labels.

Twenty-seven of the eighty-four answers did not name Adobe Marketo Engage; it was the first choice in forty-five. The first choices in those twenty-seven answers, three products in all:

Salesforce Marketing Cloud2 of 27
Braze1 of 27
HubSpot Marketing Hub1 of 27
The full enterprise standing →

Email marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Adobe Marketo Engage is not its first choice or an alternative in it.
Small businessAdobe Marketo Engage holds 2 labels here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name Adobe Marketo Engage; it was the first choice in zero. The first choices in those eighty-four answers, ten products in all, the eight most named:

MailerLite23 of 84
ActiveCampaign20 of 84
Brevo13 of 84
HubSpot Marketing Hub10 of 84
Mailchimp6 of 84
Zoho Campaigns6 of 84
Constant Contact4 of 84
EmailOctopus1 of 84
2 more in the record.The full small business standing →
Mid-marketAdobe Marketo Engage is #14 of 15 here at 0% of first choices, 22 labels.

Seventy-six of the eighty-four answers did not name Adobe Marketo Engage; it was the first choice in zero. The first choices in those seventy-six answers, nine products in all, the eight most named:

HubSpot Marketing Hub16 of 76
ActiveCampaign12 of 76
Brevo6 of 76
Zoho Campaigns6 of 76
MailerLite5 of 76
Beehiiv2 of 76
Mailchimp2 of 76
Klaviyo1 of 76
1 more in the record.The full mid-market standing →
EnterpriseAdobe Marketo Engage is #2 of 14 here at 27% of first choices, 38 labels.

Fifty of the eighty-four answers did not name Adobe Marketo Engage; it was the first choice in fifteen. The first choices in those fifty answers, eleven products in all, the eight most named:

HubSpot Marketing Hub11 of 50
Salesforce Marketing Cloud9 of 50
Brevo2 of 50
ActiveCampaign1 of 50
Adestra1 of 50
Braze1 of 50
Campaign Monitor1 of 50
Mailjet1 of 50
3 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Adobe Marketo Engage neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Adobe Marketo Engage only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Adobe Marketo Engage's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Adobe Marketo Engage was named by a model, not endorsed by anyone.

Adobe Marketo Engage's pageAll products