Email marketing platforms for enterprise buyers
Asked as “email marketing platform”, and as “email marketing tool”, on behalf of an enterprise B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Standing · first-choice share
41%
Clear leader
41HubSpot Marketing Hub27Adobe Marketo Engage14Salesforce Marketing Cloud18others
41% of first choices, clear leader.
Since October 2026▲+12Since October 2026: 29% → 41%, +12 points. Past the 11-point floor: movement.HubSpot Marketing Hub held the lead, +12 points on 29%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
ActiveCampaign37%Contested▲+12Since October 2026: 25% → 37%, +12 points. Past the 11-point floor: movement.Standing →Mid-market
HubSpot Marketing Hub42%Clear leader▲+7Since October 2026: 35% → 42%, +7 points. Inside the 11-point floor: within noise.Standing →EnterpriseHubSpot Marketing Hub41%Clear leader▲+12Since October 2026: 29% → 41%, +12 points. Past the 11-point floor: movement.This page
ActiveCampaign37%Contested▲+12Since October 2026: 25% → 37%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketHubSpot Marketing Hub42%Clear leader▲+7Since October 2026: 35% → 42%, +7 points. Inside the 11-point floor: within noise.Standing →EnterpriseHubSpot Marketing Hub41%Clear leader▲+12Since October 2026: 29% → 41%, +12 points. Past the 11-point floor: movement.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01HubSpot Marketing Hub41%18%67endorsed leader▲+12Since October 2026: 29% → 41%, +12 points. Past the 11-point floor: movement.29% → 41%
HubSpot Marketing Hub41%18%67endorsed leader▲+12Since October 2026: 29% → 41%, +12 points. Past the 11-point floor: movement.29% → 41%02
Adobe Marketo Engage27%5%38accepted challenger▼−2Since October 2026: 29% → 27%, −2 points. Inside the 11-point floor: within noise.29% → 27%
Adobe Marketo Engage27%5%38accepted challenger▼−2Since October 2026: 29% → 27%, −2 points. Inside the 11-point floor: within noise.29% → 27%03
Salesforce Marketing Cloud14%8%63accepted challenger▲+3Since October 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise.11% → 14%
Salesforce Marketing Cloud14%8%63accepted challenger▲+3Since October 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise.11% → 14%04ActiveCampaign4%31%36criticized challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
ActiveCampaign4%31%36criticized challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%05
Brevo4%41%27criticized challenger▼−5Since October 2026: 9% → 4%, −5 points. Inside the 11-point floor: within noise.9% → 4%
Brevo4%41%27criticized challenger▼−5Since October 2026: 9% → 4%, −5 points. Inside the 11-point floor: within noise.9% → 4%06
Salesforce Marketing Cloud Account Engagement2%0%11accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
Salesforce Marketing Cloud Account Engagement2%0%11accepted challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%Show the eight products at 0%, ordered by negative rate
13
Constant Contact0%100%13criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Constant Contact0%100%13criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
Mailchimp0%83%23criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Mailchimp0%83%23criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Klaviyo0%45%22criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Klaviyo0%45%22criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%09
Oracle Eloqua0%23%26accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Oracle Eloqua0%23%26accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Oracle Responsys0%18%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Oracle Responsys0%18%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Adobe Campaign0%13%23accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Adobe Campaign0%13%23accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%07
Braze0%4%25accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Braze0%4%25accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Iterable0%0%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Iterable0%0%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to head
HubSpot Marketing Hub vs ActiveCampaignHubSpot Marketing Hub vs BrevoHubSpot Marketing Hub vs Zoho Campaigns
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.All fifteen head-to-head pages: the top six products, each against each
HubSpot Marketing Hub vs MailerLiteHubSpot Marketing Hub vs SenderActiveCampaign vs BrevoActiveCampaign vs Zoho CampaignsActiveCampaign vs MailerLiteActiveCampaign vs SenderBrevo vs Zoho CampaignsBrevo vs MailerLiteBrevo vs SenderZoho Campaigns vs MailerLiteZoho Campaigns vs SenderMailerLite vs Sender
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01HubSpot Marketing Hub41%
HubSpot Marketing Hub41%02Adobe Marketo Engage27%
Adobe Marketo Engage27%03Salesforce Marketing Cloud14%
Salesforce Marketing Cloud14%04ActiveCampaign4%
ActiveCampaign4%05Brevo4%
Brevo4%06Salesforce Marketing Cloud Account Engagement2%
Salesforce Marketing Cloud Account Engagement2%07Braze0%
Braze0%08Adobe Campaign0%
Adobe Campaign0%09Oracle Eloqua0%
Oracle Eloqua0%10Iterable0%
Iterable0%11Oracle Responsys0%
Oracle Responsys0%12Klaviyo0%
Klaviyo0%13Constant Contact0%
Constant Contact0%14Mailchimp0%
Mailchimp0%What they warned about
Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Mailchimp83%
19 of 23 labels negative · 14 of 14 models · 12 hard negative
“Large enterprises should avoid or be cautious about: - Mailchimp – API concurrency limits, volume caps, and limited enterprise-grade security.” GLM 4.7 FlashX, negative prompt
Constant Contact100%
13 of 13 labels negative · 11 of 14 models · 10 hard negative
“its feature set and pricing model can become a friction point for organisations that need sophisticated, high-volume email operations” MiniMax M2.5, negative prompt
Brevo41%
11 of 27 labels negative · 9 of 14 models · 7 hard negative
“Platforms that are commonly cautioned against for large enterprise ... Brevo / Sendinblue, MailerLite, Systeme.io, Campaign Monitor and similar SMB-first tools” Muse Glimmer 30B, negative prompt
HubSpot Marketing Hub18%
12 of 67 labels negative · 9 of 14 models · 4 hard negative
“Avoid selecting HubSpot or Salesforce solely for email unless their CRM integration justifies the higher and less predictable total cost.” Perplexity Sonar, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 821 links across 235 sites, every framing counted. Ranked by the number of answers carrying the site or page. 21 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Sequenzy40 answers · 51 citations · 11 models
31 answers · 32 citations · 9 models
vendor site · HubSpot29 answers · 29 citations · 11 models
21 answers · 26 citations · 9 models
vendor site · Brevo19 answers · 21 citations · 9 models
vendor site · InsiderOne18 answers · 24 citations · 9 models
18 answers · 18 citations · 11 models
vendor site · MoEngage17 answers · 18 citations · 9 models
vendor site · Braze16 answers · 18 citations · 8 models
16 answers · 16 citations · 11 models
publisher (Gane)14 answers · 18 citations · 8 models
vendor site · Salesforce13 answers · 20 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
31 answers · 9 models
31 answers · 11 models
23 answers · 11 models
20 answers · 9 models
18 answers · 11 models
17 answers · 9 models
13 answers · 6 models
11 answers · 10 models
11 answers · 7 models
10 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best email marketing platform”, “email marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Marketing Hub 41% | 41% | 991 | 368,000 | 9,776 | ||||
| Adobe parent site Adobe Marketo Engage 27%, Adobe Journey Optimizer 0% | 27% | 311 | 1,220,000 | 117,563 | ||||
| Salesforce parent site Salesforce Marketing Cloud 14%, Salesforce Marketing Cloud Account Engagement 2% | 16% | 317 | 550,000 | 60,632 | ||||
| ActiveCampaign activecampaign.com | 4% | 437 | 18,100 | 307 | 235,709 | $1,424 | 32 | |
| Brevo brevo.com | 4% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 | 9 |
| Sequenzy sequenzy.com | 2% | 7 | ||||||
| Adestra | 2% | |||||||
| Marigold campaignmonitor.com Campaign Monitor 2% | 2% | 6 | ||||||
| Sinch mailjet.com Mailjet 2% | 2% | 6 | 12,100 | 791 | ||||
| Zoho parent site Zoho Campaigns 2% | 2% | 53 | 5,400 | 58 |
Google's top ten for the two searches hold 11 sites; 2 of them are among the sites the models cited here (brevo.com, ventureharbour.com). The first result for “best email marketing platform” is emailvendorselection.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best email marketing platform for an enterprise B2B company?”Paraphrase“Which email marketing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade email marketing platforms and how do they differ?”Budget-constrained“What is the best email marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an email marketing platform. What should we look at?”Negative“Which email marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5HubSpot Marketing HubAdobe Marketo Engage, HubSpot Marketing HubChangedHubSpot Marketing HubBrevono first choiceagainst: Klaviyo, Mailchimp, Zoho Campaigns
Four alternatives
ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementThree alternatives
ActiveCampaign, Klaviyo, Salesforce Marketing CloudFour alternatives
ActiveCampaign, Braze, Klaviyo, Salesforce Marketing CloudFour alternatives
ActiveCampaign, EmailOctopus, Pabbly, SenderGPT-5.4 miniHubSpot Marketing HubAdobe Marketo EngageChangedHubSpot Marketing HubSalesforce Marketing Cloudagainst: HubSpot Marketing Hubno first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Brevo, HubSpot Marketing Hub, Mailchimp, Mailshake
Four alternatives
Adobe Journey Optimizer, Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing CloudTwo alternatives
HubSpot Marketing Hub, Salesforce Marketing CloudFive alternatives
Adobe Journey Optimizer, Adobe Marketo Engage, Braze, Klaviyo, Salesforce Marketing CloudOne alternative
Campaign MonitorGemini 3.5 FlashAdobe Marketo Engageagainst: Constant Contact, MailchimpAdobe Marketo EngageHeldagainst: Constant Contact, MailchimpSalesforce Marketing CloudBrevoagainst: HubSpot Marketing Hub, Mailchimpno first choiceagainst: Adobe Campaign, HubSpot Marketing Hub, Klaviyo, Salesforce Marketing Cloudagainst: AWeber, Acoustic, Constant Contact, Flodesk, Kit, Klaviyo, Mailchimp, Mailgun, Oracle Eloqua, Oracle Responsys, Postmark, SAP Emarsys, SendGrid
Four alternatives
Customer.io, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementThree alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementSix alternatives
Adobe Campaign, Adobe Journey Optimizer, Braze, Iterable, Klaviyo, Oracle MarketingFour alternatives
Adobe Campaign, Amazon SES, Marigold, Salesforce Marketing CloudPerplexity SonarHubSpot Marketing HubHubSpot Marketing HubHeldagainst: Brevono first choiceMailjetagainst: HubSpot Marketing Hub, Salesforce Marketing Cloudno first choiceagainst: ActiveCampaign, Brevo, Constant Contact, EmailOctopus, Klaviyo, Mailchimp, Omnisend, Sender
Five alternatives
ActiveCampaign, Adobe Journey Optimizer, Adobe Marketo Engage, Braze, Salesforce Marketing CloudTwo alternatives
ActiveCampaign, Salesforce Marketing CloudNine alternatives
Adobe Campaign, Attentive, Bloomreach, Braze, Customer.io, HubSpot Marketing Hub, Klaviyo, Oracle Responsys, Salesforce Marketing CloudOne alternative
BrevoGrok 4.20HubSpot Marketing Hubagainst: Adobe Marketo EngageSalesforce Marketing CloudChangedno first choiceagainst: KlaviyoHubSpot Marketing Hubagainst: ActiveCampaign, Braze, Brevo, Klaviyono first choiceagainst: ActiveCampaign, Beehiiv, Brevo, Constant Contact, GetResponse, HubSpot Marketing Hub, Klaviyo, Mailchimp, MailerLite
Three alternatives
ActiveCampaign, Brevo, Salesforce Marketing CloudThree alternatives
Adobe Marketo Engage, Brevo, HubSpot Marketing HubThree alternatives
Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing CloudMistral SmallAdobe Marketo Engage, HubSpot Marketing HubHubSpot Marketing Hub, Salesforce Marketing CloudChangedHubSpot Marketing HubActiveCampaign, Sequenzyno first choiceagainst: ActiveCampaign, Brevo, Constant Contact, Mailchimp
Two alternatives
ActiveCampaign, Salesforce Marketing CloudTwo alternatives
ActiveCampaign, SendGridFour alternatives
Adobe Campaign, Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing CloudOne alternative
MailchimpDeepSeek V4 FlashAdobe Marketo Engage, Salesforce Marketing CloudHubSpot Marketing HubChangedagainst: ActiveCampaignSalesforce Marketing Cloudagainst: Adobe Campaign, Adobe Journey OptimizerSalesforce Marketing Cloudagainst: ActiveCampaign, HubSpot Marketing Hub — Enterprise, Mailchimp, MailerLiteno first choiceagainst: ActiveCampaign, Brevo, Constant Contact, Drip, GetResponse, HubSpot Marketing Hub, Kit, Mailchimp, SendGrid
Two alternatives
HubSpot Marketing Hub, Oracle EloquaTwo alternatives
Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementFour alternatives
ActiveCampaign, Braze, HubSpot Marketing Hub, KlaviyoOne alternative
Campaign Monitor (by Marigold) — Enterprise PlanLlama 4 MaverickActiveCampaign, Adobe Marketo Engage, HubSpot Marketing HubHubSpot Marketing HubChangedHubSpot Marketing Hubno first choiceno first choiceagainst: Brevo, Constant Contact, Klaviyo, Mailchimp
Four alternatives
ActiveCampaign, Adobe Marketo Engage, Brevo, SequenzyFive alternatives
Adobe Campaign, Braze, MoEngage, Oracle Responsys, Salesforce Marketing CloudQwen 3.7 FlashAdobe Marketo EngageAdobe Marketo Engage, HubSpot Marketing HubChangedagainst: Oracle Eloqua, Salesforce Marketing CloudSalesforce Marketing Cloudagainst: Oracle Eloqua, Oracle ResponsysAdestraagainst: ActiveCampaign, HubSpot Marketing Hub, Mailchimpno first choiceagainst: AWeber, Amazon SES, HubSpot Marketing Hub, Mailchimp [Standard], MailerLite, Mailgun, SendGrid
Four alternatives
HubSpot Marketing Hub, Outreach, Salesforce Marketing Cloud, SalesloftFour alternatives
Adobe Experience Cloud, Braze, HubSpot Marketing Hub, IterableFour alternatives
Amazon SES, Brevo, Maropost Marketing Cloud, SendGridKimi K2Adobe Marketo Engage, HubSpot Marketing HubAdobe Marketo EngageChangedHubSpot Marketing HubSalesforce Marketing Cloud Account Engagementagainst: Brevo, HubSpot Marketing Hub, Klaviyo, MailchimpHubSpot Marketing Hubagainst: Oracle Eloquaagainst: Adobe Campaign, Constant Contact, Mailchimp, MailerLite, Oracle Eloqua, Salesforce Marketing Cloud
Two alternatives
Brevo, Salesforce Marketing CloudTwo alternatives
HubSpot Marketing Hub, Salesforce Marketing CloudFour alternatives
Adobe Campaign, Adobe Experience Cloud, Oracle Eloqua, Salesforce Marketing CloudTwo alternatives
Adobe Campaign, Salesforce Marketing CloudTwo alternatives
Adobe Marketo Engage, Salesforce Marketing CloudGLM 4.7 FlashXHubSpot Marketing HubAdobe Marketo Engage, HubSpot Marketing Hub, Salesforce Marketing CloudChangedSalesforce Marketing CloudHubSpot Marketing Hubagainst: Salesforce Marketing Cloudno first choiceagainst: ActiveCampaign, Brevo, Constant Contact, Emma, Hostinger Reach, HubSpot Marketing Hub, Mailchimp
Five alternatives
ActiveCampaign, Adobe Campaign, Brevo, Oracle Eloqua, Salesforce Marketing CloudFive alternatives
ActiveCampaign, Adobe Marketo Engage, Brevo, HubSpot Marketing Hub, Oracle EloquaTwo alternatives
ActiveCampaign, MailerLiteMiniMax M2.5HubSpot Marketing HubHubSpot Marketing Hub, Salesforce Marketing CloudChangedHubSpot Marketing HubHubSpot Marketing Hubno first choiceagainst: AWeber, ActiveCampaign, Benchmark Email, Constant Contact, HubSpot Marketing Hub, Kit, Klaviyo, Mailchimp, MailerLite, Sendinblue
Four alternatives
ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud, SmartleadThree alternatives
ActiveCampaign, Adobe Marketo Engage, BrevoFive alternatives
ActiveCampaign, Adobe Campaign, Brevo, Oracle Eloqua, Salesforce Marketing CloudFour alternatives
Brevo, Growtheon, Salesforce Marketing Cloud, SequenzyGPT-6 LunaAdobe Marketo EngageAdobe Marketo EngageHeldno first choiceCampaign Monitorno first choiceagainst: Amazon SES, Constant Contact, Mailchimp, MailerLite
Three alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementThree alternatives
Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementEight alternatives
Adobe Journey Optimizer, Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Iterable, Oracle Eloqua, Oracle Responsys, Salesforce Marketing CloudOne alternative
BrevoMuse Glimmer 30BAdobe Marketo Engage, HubSpot Marketing HubSalesforce Marketing CloudChangedSalesforce Marketing Cloudagainst: Oracle EloquaHubSpot Marketing Hub, Zoho Campaignsno first choiceagainst: Brevo, Campaign Monitor, Constant Contact, Hostinger Reach, Mailchimp, MailerLite, Sendinblue, Systeme.io
One alternative
Salesforce Marketing CloudTwo alternatives
Adobe Marketo Engage, HubSpot Marketing HubThree alternatives
Adobe Marketo Engage, Braze, HubSpot Marketing HubFour alternatives
AIT Email Marketing, Brevo, Salesforce Marketing Cloud, SendinblueBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:54 | yes | 10 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:55 | yes | 4 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:48 | no | 0 | 14 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 12:52 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:46 | yes | 5 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:32 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:04 | yes | 17 | 33 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:57 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:32 | yes | 5 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:55 | yes | 10 | 29 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:44 | yes | 9 | 17 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:58 | yes | 5 | 18 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:17 | yes | 4 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:25 | yes | 14 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:30 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:00 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:05 | no | 0 | 12 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 14:46 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:33 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:09 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:01 | yes | 23 | 30 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:54 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:04 | yes | 15 | 59 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:13 | yes | 10 | 16 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:40 | yes | 18 | 43 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:49 | yes | 5 | 24 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:34 | yes | 3 | 8 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:43 | yes | 15 | 23 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:01 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:47 | yes | 3 | 15 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:04 | no | 0 | 20 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 16:05 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:59 | yes | 10 | 17 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:35 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:00 | yes | 25 | 32 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:38 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:23 | yes | 10 | 32 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:55 | yes | 15 | 58 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:49 | yes | 15 | 45 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:33 | yes | 5 | 35 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:04 | yes | 7 | 21 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:22 | yes | 15 | 33 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:10 | yes | 18 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:18 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:04 | yes | 6 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:49 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:23 | yes | 19 | 13 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:12 | yes | 5 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:17 | yes | 25 | 32 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:40 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:02 | yes | 22 | 157 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:46 | yes | 15 | 37 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:32 | yes | 20 | 42 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:00 | yes | 25 | 85 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:13 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:31 | yes | 15 | 26 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:22 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:04 | yes | 3 | 13 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:48 | no | 0 | 21 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:59 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:15 | yes | 15 | 19 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:37 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:04 | yes | 18 | 34 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:56 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:09 | yes | 10 | 32 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:34 | yes | 15 | 26 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:18 | yes | 12 | 20 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:00 | yes | 7 | 43 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:01 | yes | 3 | 27 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:50 | yes | 14 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:25 | yes | 25 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:35 | yes | 6 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:35 | no | 0 | 19 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 14:37 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:07 | yes | 14 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:43 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:49 | yes | 24 | 25 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:20 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:56 | no | 0 | 29 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:18 | yes | 23 | 29 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:57 | yes | 25 | 73 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:03 | yes | 5 | 89 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:22 | yes | 4 | 32 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:50 | yes | 17 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Campaign
HubSpot read as HubSpot Marketing Hub
HubSpot (Enterprise Tier) read as HubSpot Marketing Hub
HubSpot (Marketing Hub) read as HubSpot Marketing Hub
HubSpot (non-Enterprise tiers) read as HubSpot Marketing Hub
SAP read as SAP Emarsys
Salesforce read as Salesforce Marketing Cloud
Unresolved, counted raw
AIT Email Marketing
Adestra (by Upland)
Campaign Monitor (by Marigold) — Enterprise Plan
Emfluence Marketing Platform
Growtheon
HubSpot Marketing Hub — Enterprise
Mailchimp [Standard]
Microsoft Dynamics 365 Campaigns
Migma
Oracle Marketing (Eloqua for B2B / Responsys for B2C)
Sendscape
Discontinued, still offered
No shut-down product was recommended here.