HubSpot Marketing Hub vs ActiveCampaign
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Fourteen of fourteen models named HubSpot Marketing Hub first on the direct prompt; four named ActiveCampaign. Both were named by all fourteen models and HubSpot Marketing Hub carries 60 labels and ActiveCampaign 53, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
Chicago, United States, founded 2003. Named in sixteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.
By framing
HubSpot Marketing HubFirst choices, of fourteen modelsActiveCampaign
Across every category in the November 2026 Edition, HubSpot Marketing Hub and ActiveCampaign were named in the same answer 368 times, of the 1124 answers naming HubSpot Marketing Hub and the 512 naming ActiveCampaign. In those answers ActiveCampaign took the first choice fifty-nine times and HubSpot Marketing Hub 130.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
HubSpot Marketing Hub ActiveCampaign first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and ActiveCampaign on the right.The direct prompt
Both were the first choice
4 of 14 modelsThe answer named them together, and the judge labeled each a first choice.HubSpot Marketing Hub first, ActiveCampaign an alternative
10 of 14 modelsActiveCampaign was named in the answer but not as the choice, or not at all.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ActiveCampaign37%#1 of 13HubSpot Marketing Hub19%#2 of 13HubSpot Marketing Hub42%#1 of 15ActiveCampaign26%#2 of 15HubSpot Marketing Hub41%#1 of 14ActiveCampaign4%#4 of 14What the models said about HubSpot Marketing Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid committing without modeling future costs. It can become expensive when you need more than basic email features” Perplexity Sonar · negative prompt · hard negative
“Platforms to Avoid for Cold Email: Mailchimp, ActiveCampaign, Klaviyo, Omnisend, HubSpot.” Qwen 3.7 Flash · negative prompt · hard negative
“I'd generally recommend HubSpot Marketing Hub if your priority is having email marketing, CRM, automation, lead scoring, and reporting in one system” GPT-5.4 mini · paraphrase prompt · first choice
What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Overwhelming for beginners, complex features, not the cheapest, unfair billing policy regarding contact counting” GLM 4.7 FlashX · negative prompt · soft negative
“ActiveCampaign has a steeper learning curve... it may be more expensive and complicated than necessary” Qwen 3.7 Flash · negative prompt · soft negative
“Start with HubSpot or ActiveCampaign if your B2B focus is on lead nurturing, sales alignment, and data-driven campaigns” Grok 4.20 · direct prompt · first choice
“or ActiveCampaign if you prioritize automation depth and budget efficiency. Both are industry standards” GLM 4.7 FlashX · direct prompt · first choice
“ActiveCampaign is the top recommendation due to its advanced automation and CRM capabilities” Mistral Small · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.