Index › GTM › Products › ActiveCampaign · November 2026 Edition
16 categories · Ranked

ActiveCampaign

ActiveCampaign is a marketing automation platform for any business, with a CRM and more than 1000 integrations · activecampaign.com ↗

#1Best rank (small business)
14/14Models named it
69First choices
63Warnings
November 2026 Edition · all company sizes counted.
Ranked inEmail marketing platforms #1 small businessMarketing automation and campaign management #5Ecommerce marketing #13SMS and WhatsApp marketing platforms #28Conversational marketing platforms #16Channel partner and local marketing #31
10 more
Mobile apps #59Mobile marketing and push #33AI marketing agents #51Content marketing platforms #46CRM #26Landing pages and interactive content #32Customer intelligence and data science #93Data management platforms #101Lead routing and management #53Search and social advertising platforms #43

Gane, the publisher, sells software in Email marketing, Marketing automation, AI marketing agents and Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

What AI models recommend in email marketing

Strongest at small business, contested with HubSpot Marketing Hub. Ranked 4 of 74 for enterprise buyers.

The standing depends on who is buying. Every model is asked the same questions for each company size.

Why models recommend it

“Start with HubSpot or ActiveCampaign if your B2B focus is on lead nurturing, sales alignment, and data-driven campaigns”Grok 4.20 · Direct question · first choice
“platforms like ActiveCampaign, Keap (Infusionsoft), or GoHighLevel offer a safer middle ground”Qwen 3.7 Flash · Negative question · first choice
“or ActiveCampaign if you prioritize automation depth and budget efficiency. Both are industry standards”GLM 4.7 FlashX · Direct question · first choice
“ActiveCampaign is the top recommendation due to its advanced automation and CRM capabilities”Mistral Small · Paraphrase question · first choice

What gives them pause

“Skip advanced platforms like ActiveCampaign or HubSpot unless you need CRM depth”Grok 4.20 · Budget-constrained question · warning
“you should watch for pricing practices and plan limitations; recent reviews mention frustrating pricing and export/data portability concerns”GPT-5.4 mini · Negative question · warning
“Overwhelming for beginners, complex features, not the cheapest, unfair billing policy regarding contact counting”GLM 4.7 FlashX · Negative question · warning
“ActiveCampaign has a steeper learning curve... it may be more expensive and complicated than necessary”Qwen 3.7 Flash · Negative question · warning

Also on the shortlist

The products named in the same answers as ActiveCampaign, over the 512 answers that named it, and how often each was the first choice instead.

What the models named instead of ActiveCampaign →

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on ActiveCampaign's own site, not checked by Gane.

For
any business
Price stated
Request Pricing
Free plan or trial
Free 14-day trial with email sign-up
Integrations
1000
Customers named
Kommunicate, Spark Joy, Her First 100K, YMCA of Alexandria, Pickleball Kingdom, Go Mini's, Toss and Spin, Analytics Mates
Headquarters
Chicago, United States
Founded
2003
Visit activecampaign.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named ActiveCampaign came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 437 of the 512 answers that named ActiveCampaign and are not a share of its labels.

Domains cited

g2.com153
capterra.com101
fitsmallbusiness.com92
softwareadvice.com81
forbes.com79
activecampaign.comIts own site62
blog.hubspot.com61
toolradar.com60
brevo.com54
sequenzy.com53

734 of the 796 domain citations in answers naming ActiveCampaign came from a third party's page.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on ActiveCampaign across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.5272112
GPT-5.4 mini07018
Gemini 3.5 Flash093113
Perplexity Sonar1102114
Grok 4.20394319
Mistral Small174113
DeepSeek V4 Flash1110113
Llama 4 Maverick139013
Qwen 3.7 Flash274114
Kimi K2193114
GLM 4.7 FlashX2105118
MiniMax M2.5164011
GPT-6 Luna02013
Muse Glimmer 30B277016

What it publishes

Addresses on activecampaign.com
10,036
subdomains included
Content
1,161
counted in the table below
Documentation
224
Product · Integration
54 · 1,046
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog638102026-09-17
Glossary or explainer18522026-08-10
Case study11502026-01-23
Report or ebook9002025-08-12
Comparison6562026-09-03
Webinar or virtual event2802026-03-04
News or press1932026-09-17
Template or tool1712026-09-03
Conference or event402026-02-20
How it is countedHide how it is counted

Every page activecampaign.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.