8 categories · RankedOmnisend
Omnisend is an email and SMS marketing automation platform built for ecommerce brands and the small teams that run them · omnisend.com ↗
Gane, the publisher, sells software in Email marketing and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at mid-market. Thin evidence at enterprise: eight labels.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HubSpot Marketing Hub is first at 25%.
HubSpot Marketing Hub is first at 41%. 0 of 14 models made it the first choice when asked directly.
Adobe Marketo Engage is first at 27%.
Why models recommend it
“The best balance of ecommerce functionality, usability, and price. Often rated highest overall for small-to-mid ecommerce stores.”DeepSeek V4 Flash · Comparative question · first choice
“Need push + SMS out of the box on a tight monthly budget and you want one dashboard: Omnisend Free → Standard $16/mo.”Muse Glimmer 30B · Budget-constrained question · first choice
“Choose Klaviyo (for maximum data depth/predictive scaling) or Omnisend (for lower cost and ease of use).”Gemini 3.5 Flash · Comparative question · first choice
“If you're an e-commerce brand: Start with Omnisend's free plan and upgrade as you grow”DeepSeek V4 Flash · Budget-constrained question · first choice
What gives them pause
“Avoid retail-heavy tools like Attentive or Omnisend unless your B2B has a heavy e-commerce element.”Grok 4.20 · Direct question · warning
“Avoid if SMS alone is the goal or if you expect SMS to be included in a low-cost plan”Perplexity Sonar · Negative question · warning
“avoid overly e-commerce-focused tools like Klaviyo or Omnisend”Grok 4.20 · Paraphrase question · warning
“Skip heavy e-commerce platforms like Klaviyo or Omnisend”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Omnisend, over the 220 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 145 | 16 | Compare → | |
| 116 | 19 | Compare → | |
| 97 | 3 | Compare → | |
| 85 | 17 | Compare → | |
| 82 | 12 | View → | |
| 57 | 2 | View → | |
| 52 | 4 | Compare → | |
| 51 | 8 | Compare → | |
| 51 | 6 | Compare → | |
| 43 | 23 | Compare → |
What the models named instead of Omnisend →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Omnisend's own site, not checked by Gane.
- For
- ecommerce brands
- Price stated
- Big-platform features, smaller bill, migration's on us.
- Starting price
- $0/mo
- Free plan or trial
- Start free; No credit card required; Full access.
- Integrations
- 295 · 280 (its own pages disagree)
- Customers named
- Salomon Japan, Bowy Made, Vagari Bags, AcreValue, Ovoko, Vyber Media, Dukier, Toak
- Headquarters
- Lithuania
- Founded
- 2014
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 199 of the 220 answers that named Omnisend and are not a share of its labels.
Domains cited
363 of the 401 domain citations in answers naming Omnisend came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 5 | 3 | 0 | 8 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 7 | 1 | 0 | 10 |
| Perplexity Sonar | 2 | 3 | 1 | 1 | 7 |
| Grok 4.20 | 2 | 4 | 5 | 4 | 15 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 3 | 4 | 2 | 1 | 10 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 4 | 1 | 0 | 5 |
| Kimi K2 | 2 | 5 | 4 | 0 | 11 |
| GLM 4.7 FlashX | 0 | 3 | 4 | 0 | 7 |
| MiniMax M2.5 | 1 | 3 | 1 | 0 | 5 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 3 | 2 | 5 | 0 | 10 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,005 | 27 | 2026-09-29 | Ecommerce marketing, SEO | |
| Webinar or virtual event | 131 | undated | Direct mail | ||
| Template or tool | 131 | 2 | 2026-08-10 | ||
| Comparison | 119 | 17 | 2026-09-28 | ||
| Case study | 73 | undated | |||
| Glossary or explainer | 50 | 0 | 2026-06-02 | ||
| News or press | 37 | 0 | 2026-04-07 | ||
| Report or ebook | 28 | 1 | 2026-07-13 | Ecommerce marketing | |
| Conference or event | 10 | 0 | 2026-05-22 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-29Sms marketing blog
- 2026-09-28Halloween email examples blog
- 2026-09-28Brevo vs sendgrid comparison
- 2026-09-28Brevo alternatives comparison
- 2026-09-25Wix email marketing vs mailchimp comparison
- 2026-09-25Shopify furniture stores blog
How it is countedHide how it is counted
Every page omnisend.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.