Index › GTM › Marketing › Mobile & push › Braze vs Omnisend
Mobile marketing and push · November 2026 Edition

Braze vs Omnisend

Four of fourteen models named Braze first on the direct prompt; zero named Omnisend. Braze was named by fourteen of the fourteen models and Omnisend by twelve and Braze carries 49 labels and Omnisend 19, so the shares are not directly comparable.

Braze

criticized challenger

New York City, United States, founded 2011. Named in fourteen categories this edition.

Omnisend

accepted challenger

Lithuania, founded 2014. Named in eight categories this edition.

First-choice share15%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate27%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 18; printed, not drawn.
Labels4919A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.OneSignal was named alongside these two in thirteen of the fourteen direct answers. OneSignal vs Braze · OneSignal vs Omnisend · Customer.io vs Braze

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of fourteen modelsOmnisend
Direct404 against Braze
Paraphrase205 against Braze · 1 against Omnisend
Comparative40
Budget-constrained031 against Braze
Scale-constrained202 against Braze
Negative001 against Braze · 1 against Omnisend
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Braze and Omnisend stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Braze Omnisend first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and Omnisend on the right.

The direct prompt

The plain question, one answer per model, grouped by where Braze and Omnisend stood in it.

Braze first, Omnisend not the choice

4 of 14 modelsOmnisend was named in the answer but not as the choice, or not at all.
Grok 4.20Braze alternatives: Airship, Customer.io, GetResponse, HubSpot Marketing Hub, OneSignal
Mistral SmallBraze, OneSignal
Qwen 3.7 FlashBraze alternatives: OneSignal, SuprSend
GLM 4.7 FlashXBraze, OneSignal alternatives: Iterable

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniCustomer.io alternatives: Airship, Braze
Llama 4 MaverickOneSignal alternatives: Braze, Customer.io, GetResponse, Vero
GPT-6 LunaCustomer.io alternatives: Braze, OneSignal
Muse Glimmer 30BCustomer.io, Vero alternatives: Braze, CleverTap, Iterable, MoEngage, OneSignal

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Customer.io alternatives: Heymarket, Knock, OneSignal, Pushwoosh, Salesmsg, SlickText
Gemini 3.5 FlashCustomer.io alternatives: Iterable, OneSignal
Perplexity SonarCustomer.io alternatives: ActiveCampaign, OneSignal, Vero
DeepSeek V4 FlashOneSignal alternatives: Customer.io
Kimi K2OneSignal alternatives: Customer.io
MiniMax M2.5OneSignal alternatives: Customer.io, HubSpot Marketing Hub, Vibes

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Omnisend leads by four points.
Omnisend6%#4 of 18
Braze2%#11 of 18
The full small business standing →
Mid-marketThe figures above
The order flips: Braze leads at mid-market.
Braze15%#3 of 18
Omnisend5%#4 of 18
The full mid-market standing →
Enterprise
Braze leads by fifty-five points.
Braze55%#1 of 13
Omnisend0%#– of 13
The full enterprise standing →

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“What to Avoid for Mid-Sized B2B: Braze is excellent but overkill for most mid-sized companies” GLM 4.7 FlashX · paraphrase prompt · hard negative
“Braze | Enterprise lifecycle marketing & product teams | Best-in-class cross-channel orchestration, dynamic personalization, and scale.” Gemini 3.5 Flash · scale prompt · first choice

What the models said about Omnisend

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid if SMS alone is the goal or if you expect SMS to be included in a low-cost plan” Perplexity Sonar · negative prompt · hard negative
“Skip heavy e-commerce platforms like Klaviyo or Omnisend” Grok 4.20 · paraphrase prompt · hard negative
“Need push + SMS out of the box on a tight monthly budget and you want one dashboard: Omnisend Free → Standard $16/mo.” Muse Glimmer 30B · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.