14 categories · RankedMailchimp
Mailchimp is a marketing platform from Intuit for sending email newsletters and running basic automations, used by solopreneurs, startups and small businesses · mailchimp.com ↗
Gane, the publisher, sells software in Marketing automation, AI marketing agents, Content marketing and Email marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
ActiveCampaign is first at 37%.
HubSpot Marketing Hub is first at 42%. 0 of 14 models made it the first choice when asked directly.
HubSpot Marketing Hub is first at 41%.
Why models recommend it
“Mailchimp and Klaviyo both provide generous free plans, with Klaviyo being more specialized for ecommerce businesses specifically.”Claude Haiku 4.5 · Budget-constrained question · first choice
“Mailchimp (Free for up to 500 contacts and 1,000 emails/month): Handles email newsletters, automation, and audience segmentation.”Grok 4.20 · Budget-constrained question · first choice
“For the tightest budgets: Start with Mailchimp's free tier to learn the basics of automation without any cost.”MiniMax M2.5 · Budget-constrained question · first choice
“The best through-channel marketing platform for a company with a limited budget is Mailchimp.”Llama 4 Maverick · Budget-constrained question · first choice
What gives them pause
“Mailchimp, Constant Contact, Sendinblue (Brevo), and AWeber are platforms that enterprises should generally avoid”Llama 4 Maverick · Negative question · warning
“Avoid using Mailchimp, MailerLite, Kit, HubSpot, and Constant Contact if you're an affiliate marketer”Claude Haiku 4.5 · Negative question · warning
“Automation caps at basic branching and triggers. No lead scoring. The pricing scales aggressively”Claude Haiku 4.5 · Negative question · warning
“Reports of unreliable contact counting... Questions about duplicate sends and billing accuracy”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Mailchimp, over the 390 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 239 | 58 | Compare → | |
| 224 | 33 | Compare → | |
| 219 | 48 | Compare → | |
| 180 | 16 | Compare → | |
| 97 | 20 | View → | |
| 97 | 16 | Compare → | |
| 74 | 4 | View → | |
| 69 | 7 | View → | |
| 68 | 5 | View → | |
| 49 | 0 | View → |
What the models named instead of Mailchimp →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Mailchimp's own site, not checked by Gane.
- For
- you
- Price stated
- Free for 14 days; then, starts at $20/month
- Starting price
- 20
- Free plan or trial
- Under 250 contacts? It's free. Free for 14 days.
- Integrations
- 300
- Certifications
- Visa CISP, Mastercard SDP, SOC 2, ISO 27001, EU-US DPF, UK Extension to EU-US DPF
- Hosting
- United States
- Customers named
- Stash Hotel Rewards, HC Brands, The Breakthrough Coach
- Headquarters
- Atlanta, United States
- Founded
- 2001
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 328 of the 390 answers that named Mailchimp and are not a share of its labels.
Domains cited
558 of the 607 domain citations in answers naming Mailchimp came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 4 | 4 | 3 | 12 |
| GPT-5.4 mini | 1 | 3 | 2 | 0 | 6 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 5 | 10 |
| Perplexity Sonar | 0 | 4 | 1 | 1 | 6 |
| Grok 4.20 | 2 | 8 | 3 | 5 | 18 |
| Mistral Small | 1 | 1 | 3 | 2 | 7 |
| DeepSeek V4 Flash | 0 | 4 | 2 | 7 | 13 |
| Llama 4 Maverick | 1 | 5 | 3 | 2 | 11 |
| Qwen 3.7 Flash | 0 | 2 | 5 | 3 | 10 |
| Kimi K2 | 0 | 3 | 4 | 2 | 9 |
| GLM 4.7 FlashX | 2 | 7 | 4 | 3 | 16 |
| MiniMax M2.5 | 1 | 2 | 3 | 3 | 9 |
| GPT-6 Luna | 0 | 1 | 1 | 2 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 4 | 8 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,603 | 0 | 2026-05-27 | ||
| Glossary or explainer | 122 | 1 | 2026-08-24 | ||
| News or press | 99 | 0 | 2026-06-17 | ||
| Comparison | 91 | 1 | 2026-08-24 | ||
| Case study | 78 | 0 | 2025-03-21 | ||
| Report or ebook | 63 | 0 | 2020-07-06 | ||
| Template or tool | 29 | 0 | 2017-11-02 | ||
| Webinar or virtual event | 21 | undated | |||
| Podcast or video | 6 | undated | |||
| Conference or event | 4 | 0 | 2016-09-20 |
Most recent
- 2026-08-24What is the best way to ask for product reviews via email glossary or explainer
- 2026-08-24Whatsapp vs sms comparison
- 2026-06-17Mailchimp native b2b support shopify merchants news or press
- 2026-05-27Business owners ai survey blog
- 2026-04-10Short code vs long code sms comparison
- 2026-04-10Create a successful promotional strategy blog
How it is countedHide how it is counted
Every page mailchimp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.