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Index › GTM › Products › Mailchimp › Alternatives · November 2026 Edition
Three categories · what the models named instead

Alternatives to Mailchimp, as AI models named them

In the November 2026 Edition, 647 of the 756 answers collected in the three categories where Mailchimp holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Marketing Hub143
Adobe Marketo Engage74
ActiveCampaign56
Salesforce Marketing Cloud40
Brevo36
MailerLite26
First choices in the 647 answers that did not name Mailchimp, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Marketing automation and Email marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Ecommerce marketing

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Mailchimp is not its first choice or an alternative in it.
Small businessMailchimp is #6 of 11 here at 4% of first choices, 37 labels.

Sixty-three of the eighty-four answers did not name Mailchimp; it was the first choice in two. The first choices in those sixty-three answers, ten products in all, the eight most named:

Shopify11 of 63
HubSpot Marketing Hub7 of 63Head to head →
Klaviyo6 of 63Head to head →
ActiveCampaign4 of 63
Omnisend4 of 63Head to head →
Wix3 of 63
BigCommerce2 of 63Head to head →
WooCommerce2 of 63Head to head →
2 more in the record.The full small business standing →
Mid-marketMailchimp is #6 of 10 here at 4% of first choices, 21 labels.

Seventy-three of the eighty-four answers did not name Mailchimp; it was the first choice in two. The first choices in those seventy-three answers, eleven products in all, the eight most named:

HubSpot Marketing Hub19 of 73Head to head →
Klaviyo9 of 73Head to head →
BigCommerce B2B Edition6 of 73Head to head →
Omnisend5 of 73Head to head →
Shopify3 of 73
BigCommerce2 of 73Head to head →
Brevo2 of 73Head to head →
Shopify Email1 of 73
3 more in the record.The full mid-market standing →
EnterpriseMailchimp is #15 of 15 here at 0% of first choices, 11 labels.

Eighty-four of the eighty-four answers did not name Mailchimp; it was the first choice in zero. The first choices in those eighty-four answers, twenty products in all, the eight most named:

Adobe Marketo Engage14 of 84
Salesforce Marketing Cloud12 of 84
Shopify8 of 84
Salesforce Commerce Cloud6 of 84
Klaviyo5 of 84Head to head →
HubSpot Marketing Hub4 of 84Head to head →
Adobe Commerce3 of 84
Salesforce B2B Commerce3 of 84
12 more in the record.The full enterprise standing →

Marketing automation and campaign management

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Mailchimp is not its first choice or an alternative in it.
Small businessMailchimp is #4 of 10 here at 4% of first choices, 47 labels.

Fifty-nine of the eighty-four answers did not name Mailchimp; it was the first choice in two. The first choices in those fifty-nine answers, five products in all:

ActiveCampaign22 of 59Head to head →
HubSpot Marketing Hub18 of 59Head to head →
Brevo9 of 59Head to head →
Constant Contact1 of 59
MailerLite1 of 59
The full small business standing →
Mid-marketMailchimp is #3 of 12 here at 4% of first choices, 32 labels.

Sixty-seven of the eighty-four answers did not name Mailchimp; it was the first choice in two. The first choices in those sixty-seven answers, six products in all:

HubSpot Marketing Hub36 of 67Head to head →
Brevo6 of 67Head to head →
ActiveCampaign3 of 67Head to head →
MailerLite2 of 67
GoHighLevel1 of 67
Keap1 of 67
The full mid-market standing →
EnterpriseMailchimp is #10 of 10 here at 0% of first choices, 11 labels.

Eighty-four of the eighty-four answers did not name Mailchimp; it was the first choice in zero. The first choices in those eighty-four answers, eight products in all:

Adobe Marketo Engage45 of 84
Salesforce Marketing Cloud10 of 84
HubSpot Marketing Hub6 of 84Head to head →
Salesforce Marketing Cloud Account Engagement3 of 84
Oracle Eloqua2 of 84
Adobe Experience Manager1 of 84
Bitrix241 of 84
Braze1 of 84
The full enterprise standing →

Email marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Mailchimp is not its first choice or an alternative in it.
Small businessMailchimp is #6 of 13 here at 6% of first choices, 64 labels.

Sixty-four of the eighty-four answers did not name Mailchimp; it was the first choice in six. The first choices in those sixty-four answers, eight products in all:

MailerLite19 of 64
ActiveCampaign15 of 64
Brevo11 of 64
HubSpot Marketing Hub5 of 64
Zoho Campaigns4 of 64
Constant Contact2 of 64
EmailOctopus1 of 64
Sendinblue1 of 64
The full small business standing →
Mid-marketMailchimp is #13 of 15 here at 0% of first choices, 55 labels.

Seventy of the eighty-four answers did not name Mailchimp; it was the first choice in two. The first choices in those seventy answers, seven products in all:

HubSpot Marketing Hub19 of 70
ActiveCampaign11 of 70
Brevo6 of 70
MailerLite4 of 70
Zoho Campaigns3 of 70
Beehiiv2 of 70
Sender1 of 70
The full mid-market standing →
EnterpriseMailchimp is #14 of 14 here at 0% of first choices, 23 labels.

Eighty-three of the eighty-four answers did not name Mailchimp; it was the first choice in zero. The first choices in those eighty-three answers, eleven products in all, the eight most named:

HubSpot Marketing Hub29 of 83
Salesforce Marketing Cloud18 of 83
Adobe Marketo Engage15 of 83
Braze2 of 83
Brevo2 of 83
ActiveCampaign1 of 83
Adestra1 of 83
Campaign Monitor1 of 83
3 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Mailchimp neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Mailchimp only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Mailchimp's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Mailchimp was named by a model, not endorsed by anyone.

Mailchimp's pageAll products