Wix is a website builder for businesses and individuals, used to create sites, online stores and marketing pages, with a built-in CRM and a marketplace · wix.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HubSpot Marketing Hub is first at 25%.
HubSpot Marketing Hub is first at 41%.
No model named it for this buyer.
“If you want the absolute lowest cost, start with 10Web or Wix.”Mistral Small · Budget-constrained question · first choice
“Extremely user-friendly drag-and-drop builder with marketing templates... though less SEO-powerful long-term than WordPress.”Grok 4.20 · Budget-constrained question · alternative
“If you're just starting out and want something simple with a free plan: Weebly or Wix are excellent.”GLM 4.7 FlashX · Budget-constrained question · alternative
“Wix Studio works well for design-driven brands that prioritize visual experience over operational complexity”Claude Haiku 4.5 · Comparative question · alternative
“avoid pure enterprise tools like Adobe Experience Manager (too costly/complex) or basic builders like Wix/Squarespace (lack B2B depth)”Grok 4.20 · Direct question · warning
“Wix & Squarespace (for serious/growing businesses) ... problematic for marketing teams that need to scale”Kimi K2 · Negative question · warning
“Wix and GoDaddy builders are still slow, still ad-heavy on free tiers, and still bad for SEO”Llama 4 Maverick · Negative question · warning
“Avoid for most marketing teams: proprietary, template-locked builders with no clean export”Muse Glimmer 30B · Negative question · warning
The products named in the same answers as Wix, over the 220 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 95 | 36 | View → | |
| 89 | 0 | View → | |
| 87 | 35 | Compare → | |
| 66 | 9 | Compare → | |
| 63 | 12 | View → | |
| 60 | 14 | View → | |
| 54 | 1 | View → | |
| 42 | 3 | Compare → | |
| 39 | 0 | Compare → | |
| 37 | 7 | View → |
What the models named instead of Wix →
A side-by-side page exists where both products are among a category's top eight.
Stated on Wix's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 185 of the 220 answers that named Wix and are not a share of its labels.
284 of the 336 domain citations in answers naming Wix came from a third party's page. Twenty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 6 | 11 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 3 | 5 |
| Perplexity Sonar | 0 | 5 | 1 | 1 | 7 |
| Grok 4.20 | 0 | 1 | 1 | 3 | 5 |
| Mistral Small | 1 | 2 | 1 | 2 | 6 |
| DeepSeek V4 Flash | 0 | 4 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 2 | 3 | 3 | 8 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 5 | 8 |
| Kimi K2 | 0 | 1 | 1 | 4 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 3 | 1 | 2 | 6 |
| GPT-6 Luna | 0 | 2 | 0 | 2 | 4 |
| Muse Glimmer 30B | 0 | 2 | 1 | 3 | 6 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 3,321 | undated | |||
| Blog | 2,584 | 6 | 2026-09-29 | ||
| Glossary or explainer | 409 | 1 | 2026-09-28 | ||
| Conference or event | 103 | undated | |||
| Comparison | 96 | 1 | 2026-08-30 | ||
| Webinar or virtual event | 72 | undated | |||
| Report or ebook | 70 | undated | |||
| News or press | 32 | 5 | 2026-09-15 | ||
| Podcast or video | 22 | 0 | 2026-05-18 | ||
| Case study | 2 | 1 | 2026-08-18 |
Every page wix.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.