WordPress is a website building and hosting service for personal blogs and business sites, with built-in hosting, premium themes and no technical setup required · wordpress.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: Webflow CMS has 23%.
HubSpot Content Hub is first at 45%. 1 of 14 models made it the first choice when asked directly.
Adobe Experience Manager is first at 29%.
“Tightest cash + you can use a freelancer/hosting: WordPress.org on a managed host. Lowest recurring cost, full ownership, best SEO and growth ceiling.”Muse Glimmer 30B · Budget-constrained question · first choice
“The best marketing website CMS for a company with a limited budget is likely to be WordPress.com, as it is considered the best for tight budgets.”Llama 4 Maverick · Budget-constrained question · first choice
“Start with WordPress.org if you have (or can learn) basic technical skills and want maximum control at the lowest price.”Kimi K2 · Budget-constrained question · first choice
“For most marketing websites, WordPress is the top choice due to its balance of flexibility, features, and ease of use”Mistral Small · Comparative question · first choice
“Avoid for most marketing teams: ... WordPress when you cannot resource ongoing security and performance hardening”Muse Glimmer 30B · Negative question · warning
“Method to avoid: Uploading raw MP4 files directly to WordPress, Shopify, or your web host without a CDN.”Gemini 3.5 Flash · Negative question · warning
“Avoid for mid-market B2B: Pure SMB tools like Carrd or basic WordPress builders (too limited)”Grok 4.20 · Direct question · warning
“Unmanaged WordPress installations. WordPress is flexible, but plugin-heavy sites can become slower, harder to maintain, and more exposed to security problems.”Perplexity Sonar · Negative question · warning
The products named in the same answers as WordPress, over the 258 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 185 | 47 | Compare → | |
| 152 | 37 | Compare → | |
| 118 | 8 | Compare → | |
| 95 | 0 | View → | |
| 88 | 1 | View → | |
| 82 | 13 | View → | |
| 82 | 1 | View → | |
| 68 | 2 | View → | |
| 68 | 2 | View → | |
| 43 | 1 | View → |
What the models named instead of WordPress →
A side-by-side page exists where both products are among a category's top eight.
Stated on WordPress's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 196 of the 258 answers that named WordPress and are not a share of its labels.
366 of the 407 domain citations in answers naming WordPress came from a third party's page. Forty-one were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 0 | 2 | 1 | 6 |
| GPT-5.4 mini | 1 | 4 | 0 | 1 | 6 |
| Gemini 3.5 Flash | 3 | 3 | 0 | 3 | 9 |
| Perplexity Sonar | 3 | 1 | 0 | 1 | 5 |
| Grok 4.20 | 2 | 4 | 0 | 2 | 8 |
| Mistral Small | 2 | 2 | 2 | 1 | 7 |
| DeepSeek V4 Flash | 2 | 3 | 2 | 1 | 8 |
| Llama 4 Maverick | 1 | 2 | 1 | 1 | 5 |
| Qwen 3.7 Flash | 4 | 5 | 2 | 2 | 13 |
| Kimi K2 | 2 | 2 | 0 | 3 | 7 |
| GLM 4.7 FlashX | 2 | 2 | 0 | 1 | 5 |
| MiniMax M2.5 | 2 | 3 | 4 | 1 | 10 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 2 | 2 | 2 | 2 | 8 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,133 | 20 | 2026-09-19 | SEO, Mobile apps | |
| Comparison | 60 | 3 | 2026-09-16 | ||
| News or press | 41 | 2 | 2026-07-01 | ||
| Glossary or explainer | 34 | 2 | 2026-07-01 | ||
| Report or ebook | 32 | 0 | 2026-01-23 | ||
| Podcast or video | 31 | 1 | 2026-08-21 | ||
| Webinar or virtual event | 18 | 0 | 2024-02-01 | SEO | |
| Conference or event | 13 | 0 | 2024-07-01 | ||
| Template or tool | 13 | 0 | 2025-11-01 | ||
| Case study | 8 | 0 | 2025-09-01 |
Every page wordpress.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.