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Index › GTM › Products › WordPress › Alternatives · November 2026 Edition
Two categories · what the models named instead

Alternatives to WordPress, as AI models named them

In the November 2026 Edition, 348 of the 504 answers collected in the two categories where WordPress holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Content Hub70
HubSpot Marketing Hub23
Adobe Experience Manager19
Webflow CMS12
Optimizely CMP9
dotCMS9
First choices in the 348 answers that did not name WordPress, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Content management systems for marketing sites

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when WordPress is not its first choice or an alternative in it.
Small businessWordPress is #1 of 12 here at 39% of first choices, 79 labels.

Twenty-six of the eighty-four answers did not name WordPress; it was the first choice in thirty. The first choices in those twenty-six answers, eight products in all:

Webflow CMS4 of 26Head to head →
HubSpot Content Hub3 of 26Head to head →
Framer2 of 26
Squarespace1 of 26
WordPress (self-hosted) or WordPress.com's free tier1 of 26
WordPress with Marketing Plugins1 of 26
WordPress with appropriate plugins1 of 26
self-hosted WordPress1 of 26
The full small business standing →
Mid-marketWordPress is #2 of 15 here at 37% of first choices, 76 labels.

Thirty-one of the eighty-four answers did not name WordPress; it was the first choice in twenty-six. The first choices in those thirty-one answers, four products in all:

Webflow CMS8 of 31Head to head →
Framer1 of 31
HubSpot Content Hub1 of 31Head to head →
self-hosted WordPress1 of 31
The full mid-market standing →
EnterpriseWordPress is #7 of 14 here at 4% of first choices, 53 labels.

Fifty-seven of the eighty-four answers did not name WordPress; it was the first choice in three. The first choices in those fifty-seven answers, fourteen products in all, the eight most named:

Adobe Experience Manager13 of 57
HubSpot Content Hub6 of 57Head to head →
dotCMS5 of 57
Contentful4 of 57Head to head →
Sitecore Experience Platform3 of 57
Adobe Experience Manager – AEM1 of 57
Agility CMS1 of 57
Brightspot1 of 57
6 more in the record.The full enterprise standing →

Content marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when WordPress is not its first choice or an alternative in it.
Small businessWordPress is #3 of 16 here at 7% of first choices, 17 labels.

Seventy-one of the eighty-four answers did not name WordPress; it was the first choice in four. The first choices in those seventy-one answers, twenty products in all, the eight most named:

HubSpot Content Hub21 of 71Head to head →
CoSchedule Marketing Suite6 of 71Head to head →
HubSpot Marketing Hub5 of 71Head to head →
StoryChief5 of 71Head to head →
Buffer4 of 71
Notion3 of 71
ActiveCampaign2 of 71
HubSpot for Marketers2 of 71
12 more in the record.The full small business standing →
Mid-marketWordPress is #7 of 16 here at 2% of first choices, 11 labels.

Seventy-nine of the eighty-four answers did not name WordPress; it was the first choice in one. The first choices in those seventy-nine answers, twelve products in all, the eight most named:

HubSpot Content Hub29 of 79Head to head →
HubSpot Marketing Hub12 of 79Head to head →
Semrush Content Marketing Platform2 of 79
StoryChief2 of 79Head to head →
Canva1 of 79Head to head →
CoSchedule Marketing Suite1 of 79Head to head →
HubSpot for Marketers1 of 79
MailerLite1 of 79
4 more in the record.The full mid-market standing →
EnterpriseWordPress holds 5 labels here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name WordPress; it was the first choice in zero. The first choices in those eighty-four answers, twenty-four products in all, the eight most named:

HubSpot Content Hub10 of 84Head to head →
Optimizely CMP9 of 84Head to head →
Contently7 of 84
Adobe Experience Manager6 of 84
Aprimo6 of 84
HubSpot Marketing Hub6 of 84Head to head →
Optimizely CMS4 of 84
dotCMS4 of 84
16 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled WordPress neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named WordPress only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from WordPress's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of WordPress was named by a model, not endorsed by anyone.

WordPress's pageAll products