6 categories · RankedOptimizely CMS
Optimizely CMS is a content management system for building and publishing marketing websites · optimizely.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at enterprise. Ranked 11 of 80 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
VWO is first at 28%.
VWO is first at 31%. 1 of 14 models made it the first choice when asked directly.
Ranked first. Next is Adobe Target at 12%.
Why models recommend it
“Optimizely is among the most common "default shortlists" for companies seeking rigorous testing, large-scale collaboration, and a mature measurement stack.”Claude Haiku 4.5 · Comparative question · first choice
“Optimizely is described as an industry-leading experimentation platform that enables businesses to test and optimize digital experiences”Muse Glimmer 30B · Comparative question · first choice
“Choose Optimizely if you want a large enterprise suite with strong experimentation + personalization + analytics integration.”GPT-5.4 mini · Comparative question · first choice
“Website conversion tests, visual editor, and marketer workflow: start with Optimizely, VWO, or AB Tasty.”GPT-6 Luna · Comparative question · first choice
What gives them pause
“you should exercise significant caution with Optimizely, particularly regarding its cost structure, support quality, and technical performance”Qwen 3.7 Flash · Negative question · warning
“Avoid beginning with Optimizely, Adobe Target, Kameleoon, or AB Tasty unless the company has enterprise-level requirements and budget”Perplexity Sonar · Budget-constrained question · warning
“Avoid for Mid-Sized B2B (unless budget is large): Optimizely — median spend is ~$81K/year”DeepSeek V4 Flash · Paraphrase question · warning
“Platforms to Avoid ... ~$36,000+/year, complex implementation, overkill for mid-market”Kimi K2 · Direct question · warning
Also on the shortlist
The products named in the same answers as Optimizely CMS, over the 259 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 132 | 31 | Compare → | |
| 127 | 4 | View → | |
| 77 | 17 | Compare → | |
| 71 | 0 | Compare → | |
| 68 | 5 | View → | |
| 63 | 0 | View → | |
| 58 | 15 | Compare → | |
| 58 | 13 | View → | |
| 55 | 3 | View → | |
| 48 | 7 | Compare → |
What the models named instead of Optimizely CMS →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Optimizely CMS's own site, not checked by Gane.
- For
- creators
- Customers named
- Nike, Zoom, Salesforce, Alaska Airlines, Visa, Admiral, Santander, The Royal Mint
- Headquarters
- San Francisco, United States
- Founded
- 2010
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 229 of the 259 answers that named Optimizely CMS and are not a share of its labels.
Domains cited
397 of the 505 domain citations in answers naming Optimizely CMS came from a third party's page. Forty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 3 | 1 | 6 |
| GPT-5.4 mini | 2 | 2 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 1 | 0 | 2 | 5 | 8 |
| Perplexity Sonar | 1 | 1 | 0 | 3 | 5 |
| Grok 4.20 | 0 | 2 | 2 | 4 | 8 |
| Mistral Small | 0 | 1 | 3 | 2 | 6 |
| DeepSeek V4 Flash | 0 | 2 | 3 | 2 | 7 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 6 | 10 |
| Kimi K2 | 1 | 1 | 0 | 4 | 6 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 1 | 5 |
| MiniMax M2.5 | 2 | 1 | 1 | 2 | 6 |
| GPT-6 Luna | 1 | 0 | 1 | 0 | 2 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |