2 categories · RankedVWO
VWO is a platform for Digital Experience Optimization, covering experimentation, personalization and feature flags · vwo.com ↗
Strongest at mid-market, contested with Convert Experiences. Ranked 8 of 83 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: Zoho PageSense has 15%.
Ranked first, contested: Convert Experiences has 16%. 7 of 14 models made it the first choice when asked directly.
Optimizely CMS is first at 48%.
Why models recommend it
“platforms like VWO or Optimizely are commonly considered in this middle market, depending on whether you prioritize faster time-to-value (VWO)”Claude Haiku 4.5 · Scale-constrained question · first choice
“The Best All-Rounder: VWO (Visual Website Optimizer) ... widely considered the best balance of power and usability for mid-sized companies”Qwen 3.7 Flash · Paraphrase question · first choice
“Tight budget, marketer-led, low traffic, needs CRM bucketing: Convert Experiences or VWO Experience Optimization.”Muse Glimmer 30B · Paraphrase question · first choice
“Start with VWO's free plan if you're non-technical, or GrowthBook if you have developers available.”MiniMax M2.5 · Budget-constrained question · first choice
What gives them pause
“Avoid VWO if page speed and user trust are critical, or if you have limited technical support.”GLM 4.7 FlashX · Negative question · warning
“the reliability and support issues make it risky for serious experimentation”DeepSeek V4 Flash · Negative question · warning
“its current pricing page directs buyers to request a demo rather than showing a price, so it may be harder to budget for upfront”GPT-6 Luna · Budget-constrained question · warning
“watch for pricing hikes, loss of free tier, and potential instability during integration”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as VWO, over the 167 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 132 | 22 | Compare → | |
| 100 | 5 | View → | |
| 81 | 8 | Compare → | |
| 68 | 2 | Compare → | |
| 59 | 4 | View → | |
| 57 | 15 | Compare → | |
| 48 | 7 | Compare → | |
| 48 | 0 | View → | |
| 47 | 4 | View → | |
| 36 | 2 | Compare → |
What the models named instead of VWO →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on VWO's own site, not checked by Gane.
- For
- Growth teams, Marketing teams, Product teams, Digital and ecommerce teams
- Free plan or trial
- 30-day free trial with no credit card
- Certifications
- ISO 27001, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC 2 Type II
- Hosting
- US, EU, India
- Customers named
- Samsonite
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 147 of the 167 answers that named VWO and are not a share of its labels.
Domains cited
405 of the 405 domain citations in answers naming VWO came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 0 | 0 | 4 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 1 | 6 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.20 | 1 | 3 | 1 | 1 | 6 |
| Mistral Small | 1 | 1 | 2 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 1 | 5 |
| Llama 4 Maverick | 1 | 1 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 3 | 0 | 0 | 5 |
| Kimi K2 | 4 | 0 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 1 | 5 |
| MiniMax M2.5 | 2 | 2 | 1 | 1 | 6 |
| GPT-6 Luna | 3 | 0 | 1 | 1 | 5 |
| Muse Glimmer 30B | 2 | 1 | 0 | 1 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 340 | 2 | 2026-08-13 | Experimentation, SEO | |
| Webinar or virtual event | 283 | 3 | 2026-09-22 | SEO, Ecommerce marketing | |
| Report or ebook | 59 | 25 | 2026-09-23 | ||
| Conference or event | 58 | 16 | 2026-10-15 | ||
| Podcast or video | 50 | 22 | 2026-09-02 | ||
| News or press | 44 | 1 | 2026-09-16 | ||
| Comparison | 11 | 9 | 2026-09-16 | ||
| Template or tool | 10 | 1 | 2026-07-16 | ||
| Blog | 5 | 2 | 2026-09-14 | CDP | |
| Glossary or explainer | 1 | 0 | 2024-07-17 |
Most recent
- 2026-09-24Experience next manchester 2026 conference or event
- 2026-09-23Feature experimentation trends 2026 where digital brands are investing report or ebook
- 2026-09-22Insights powered personalization for financial services webinar or virtual event
- 2026-09-21Experience next delhi 2026 conference or event
- 2026-09-16Compare comparison
Events in person
- August 14, 2026Wingify Wingify Executive Luncheon | Montreal 2026Maggie Oakes, Montreal, Canada · hosted
- July 24, 2026Wingify Wingify Executive Luncheon | Minneapolis 2026Ruth's Chris Steak House, Minneapolis · hosted
- July 23, 2026The Leaders Table: Lunch & LearnCulinArt 1862, Hong Kong, Hong Kong · hosted
- June 25, 2026Wingify Wingify Executive Luncheon | Toronto 2026Riley's Toronto, Toronto, Canada · hosted
- October 22, 2025 to October 24, 2025Medientage München 2025House of Communication, Munich · sponsored
As the event pages on vwo.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page vwo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.