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Experimentation and personalization · November 2026 Edition

Optimizely CMS vs AB Tasty

One of fourteen models named Optimizely CMS first on the direct prompt; zero named AB Tasty. Optimizely CMS was named by fourteen of the fourteen models and AB Tasty by thirteen and Optimizely CMS carries 61 labels and AB Tasty 30, so the shares are not directly comparable.

Optimizely CMS

criticized challenger

By Optimizely, San Francisco, United States, founded 2010. Named in six categories this edition.

AB Tasty

accepted challenger

Paris, France, founded 2009. Named in one category this edition.

First-choice share5%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate46%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 14; printed, not drawn.
Labels6130A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Optimizely CMS reading right to left. Rank and label count are printed, not drawn.VWO was named alongside these two in thirteen of the fourteen direct answers. VWO vs Optimizely CMS · VWO vs AB Tasty · Convert Experiences vs Optimizely CMS

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the experimentation and personalization page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Optimizely CMSFirst choices, of fourteen modelsAB Tasty
Direct106 against Optimizely CMS
Paraphrase114 against Optimizely CMS · 2 against AB Tasty
Comparative91
Budget-constrained006 against Optimizely CMS · 1 against AB Tasty
Scale-constrained102 against Optimizely CMS
Negative0010 against Optimizely CMS · 2 against AB Tasty
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Optimizely CMS and AB Tasty were named in the same answer seventy-one times, of the 259 answers naming Optimizely CMS and the 83 naming AB Tasty. In those answers AB Tasty took the first choice zero times and Optimizely CMS twenty-one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Optimizely CMS and AB Tasty stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Optimizely CMS AB Tasty first choice named as an alternative argued againstblank: not namedEach cell is one answer, Optimizely CMS on the left and AB Tasty on the right.

The direct prompt

The plain question, one answer per model, grouped by where Optimizely CMS and AB Tasty stood in it.

Optimizely CMS first, AB Tasty not the choice

1 of 14 modelsAB Tasty was named in the answer but not as the choice, or not at all.
GPT-5.4 miniOptimizely CMS alternatives: Adobe Target, Dynamic Yield, VWO

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashVWO alternatives: AB Tasty, HubSpot Marketing Hub, Kameleoon
Grok 4.20Croct alternatives: AB Tasty, Kameleoon, VWO
Mistral SmallHubSpot Content Hub alternatives: Optimizely CMS, Personyze, VWO
GLM 4.7 FlashXPersonyze alternatives: HubSpot Content Hub, Optimizely CMS, Right Message, VWO
GPT-6 LunaVWO alternatives: AB Tasty
Muse Glimmer 30BVWO alternatives: Convert Experiences, Mutiny, Optimizely CMS, Personyze

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5VWO alternatives: Mutiny, Personyze
Perplexity SonarHubSpot Content Hub alternatives: Abmatic AI, Croct, Mutiny, VWO, Webflow Optimize
DeepSeek V4 FlashConvert Experiences, VWO alternatives: Mutiny, Personyze
Llama 4 MaverickHubSpot Content Hub
Qwen 3.7 FlashVWO alternatives: Convert Experiences, Mutiny
Kimi K2VWO alternatives: Mutiny, Personyze
MiniMax M2.5Personyze alternatives: Convert Experiences, VWO

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Optimizely CMS leads by three points.
Optimizely CMS3%#10 of 16
AB Tasty0%#14 of 16
The full small business standing →
Mid-marketThe figures above
Optimizely CMS leads by three points.
Optimizely CMS5%#5 of 14
AB Tasty2%#7 of 14
The full mid-market standing →
Enterprise
Optimizely CMS leads by forty-eight points.
Optimizely CMS48%#1 of 13
AB Tasty0%#11 of 13
The full enterprise standing →

What the models said about Optimizely CMS

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“you should exercise significant caution with Optimizely, particularly regarding its cost structure, support quality, and technical performance” Qwen 3.7 Flash · negative prompt · hard negative
“Avoid beginning with Optimizely, Adobe Target, Kameleoon, or AB Tasty unless the company has enterprise-level requirements and budget” Perplexity Sonar · budget prompt · hard negative
“Avoid for Mid-Sized B2B (unless budget is large): Optimizely — median spend is ~$81K/year” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Optimizely is among the most common "default shortlists" for companies seeking rigorous testing, large-scale collaboration, and a mature measurement stack.” Claude Haiku 4.5 · comparative prompt · first choice
“Optimizely is described as an industry-leading experimentation platform that enables businesses to test and optimize digital experiences” Muse Glimmer 30B · comparative prompt · first choice
“Choose Optimizely if you want a large enterprise suite with strong experimentation + personalization + analytics integration.” GPT-5.4 mini · comparative prompt · first choice

What the models said about AB Tasty

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid beginning with Optimizely, Adobe Target, Kameleoon, or AB Tasty” Perplexity Sonar · budget prompt · hard negative
“AB Tasty — solid but enterprise-focused and custom-priced” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Complaints include dev dependency and EU GDPR exposure for real-time decisions. Be cautious for long-term commitments amid the rebrand.” Grok 4.20 · negative prompt · soft negative
“I'd recommend starting with AB Tasty if personalization and ease of use are priorities” Claude Haiku 4.5 · paraphrase prompt · first choice
“start with Optimizely, VWO, or AB Tasty” GPT-6 Luna · comparative prompt · first choice
“Choose it if personalization is the primary objective... generally positioned more toward enterprise and custom-quote engagements.” Perplexity Sonar · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.