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Experimentation and personalization · November 2026 Edition

GrowthBook vs AB Tasty

Zero of fourteen models named GrowthBook first on the direct prompt; zero named AB Tasty. GrowthBook was named by ten of the fourteen models and AB Tasty by thirteen and GrowthBook carries 24 labels and AB Tasty 30, so the shares are not directly comparable.

GrowthBook

accepted challenger

Named in two categories this edition.

AB Tasty

accepted challenger

Paris, France, founded 2009. Named in one category this edition.

First-choice share8%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 14; printed, not drawn.
Labels2430A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, GrowthBook reading right to left. Rank and label count are printed, not drawn.VWO was named alongside these two in thirteen of the fourteen direct answers. VWO vs GrowthBook · VWO vs AB Tasty · Convert Experiences vs GrowthBook

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the experimentation and personalization page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GrowthBookFirst choices, of fourteen modelsAB Tasty
Direct00
Paraphrase012 against AB Tasty
Comparative01
Budget-constrained501 against AB Tasty
Scale-constrained00
Negative202 against AB Tasty
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, GrowthBook and AB Tasty were named in the same answer thirty-five times, of the 92 answers naming GrowthBook and the 83 naming AB Tasty. In those answers AB Tasty took the first choice zero times and GrowthBook seven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where GrowthBook and AB Tasty stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
GrowthBook AB Tasty first choice named as an alternative argued againstblank: not namedEach cell is one answer, GrowthBook on the left and AB Tasty on the right.

The direct prompt

The plain question, one answer per model, grouped by where GrowthBook and AB Tasty stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashVWO alternatives: AB Tasty, HubSpot Marketing Hub, Kameleoon
Grok 4.20Croct alternatives: AB Tasty, Kameleoon, VWO
GPT-6 LunaVWO alternatives: AB Tasty

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5VWO alternatives: Mutiny, Personyze
GPT-5.4 miniOptimizely CMS alternatives: Adobe Target, Dynamic Yield, VWO
Perplexity SonarHubSpot Content Hub alternatives: Abmatic AI, Croct, Mutiny, VWO, Webflow Optimize
Mistral SmallHubSpot Content Hub alternatives: Optimizely CMS, Personyze, VWO
DeepSeek V4 FlashConvert Experiences, VWO alternatives: Mutiny, Personyze
Llama 4 MaverickHubSpot Content Hub
Qwen 3.7 FlashVWO alternatives: Convert Experiences, Mutiny
Kimi K2VWO alternatives: Mutiny, Personyze
GLM 4.7 FlashXPersonyze alternatives: HubSpot Content Hub, Optimizely CMS, Right Message, VWO
MiniMax M2.5Personyze alternatives: Convert Experiences, VWO
Muse Glimmer 30BVWO alternatives: Convert Experiences, Mutiny, Optimizely CMS, Personyze

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
GrowthBook leads by seven points.
GrowthBook7%#5 of 16
AB Tasty0%#14 of 16
The full small business standing →
Mid-marketThe figures above
GrowthBook leads by seven points.
GrowthBook8%#3 of 14
AB Tasty2%#7 of 14
The full mid-market standing →
Enterprise
GrowthBook leads by nine points.
GrowthBook9%#4 of 13
AB Tasty0%#11 of 13
The full enterprise standing →

What the models said about GrowthBook

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Best Overall for Product & Technical Teams (Generous Free Tiers) ... GrowthBook (Best Open-Source Option)” Gemini 3.5 Flash · budget prompt · first choice
“Open-source options (like GrowthBook) - no vendor lock-in, full auditability” Kimi K2 · negative prompt · first choice
“GrowthBook if you want to stay completely in your warehouse and self-host.” Muse Glimmer 30B · budget prompt · first choice

What the models said about AB Tasty

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid beginning with Optimizely, Adobe Target, Kameleoon, or AB Tasty” Perplexity Sonar · budget prompt · hard negative
“AB Tasty — solid but enterprise-focused and custom-priced” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Complaints include dev dependency and EU GDPR exposure for real-time decisions. Be cautious for long-term commitments amid the rebrand.” Grok 4.20 · negative prompt · soft negative
“I'd recommend starting with AB Tasty if personalization and ease of use are priorities” Claude Haiku 4.5 · paraphrase prompt · first choice
“start with Optimizely, VWO, or AB Tasty” GPT-6 Luna · comparative prompt · first choice
“Choose it if personalization is the primary objective... generally positioned more toward enterprise and custom-quote engagements.” Perplexity Sonar · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.