Notion is an AI workspace for teams, used for planning, organizing and managing content and projects in one place · notion.com ↗
Gane, the publisher, sells software in Content marketing and Competitive intel, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: Help Scout Docs has 10%.
Document360 is first at 24%. 0 of 14 models made it the first choice when asked directly.
Zendesk Guide is first at 18%.
“Best for internal team wikis and all-in-one docs. Free for unlimited individuals... "Best Free Option: Notion – Free for small teams, versatile wiki capabilities."”Muse Glimmer 30B · Budget-constrained question · first choice
“For most small companies with limited budgets, Notion's free tier or BookStack (if you can self-host) provide the best value.”Kimi K2 · Budget-constrained question · first choice
“For the tightest budgets, Notion, Nuclino, and BookStack are the most cost-effective choices”Mistral Small · Budget-constrained question · first choice
“Notion, which is considered the best knowledge base software for most teams under 200 people”Llama 4 Maverick · Comparative question · first choice
“Avoid using Notion or Confluence as the primary external customer knowledge base”Perplexity Sonar · Direct question · warning
“Analysts specifically exclude them from client onboarding shortlists”Mistral Small · Negative question · warning
“using them as a permanent PRM solution is a major pitfall”Gemini 3.5 Flash · Negative question · warning
“avoid unless you are prepared to build workarounds”Perplexity Sonar · Negative question · warning
The products named in the same answers as Notion, over the 269 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 121 | 10 | Compare → | |
| 95 | 4 | View → | |
| 89 | 20 | Compare → | |
| 78 | 5 | Compare → | |
| 55 | 2 | View → | |
| 48 | 8 | View → | |
| 40 | 2 | View → | |
| 40 | 1 | Compare → | |
| 38 | 1 | Compare → | |
| 35 | 1 | Compare → |
What the models named instead of Notion →
A side-by-side page exists where both products are among a category's top eight.
Stated on Notion's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 222 of the 269 answers that named Notion and are not a share of its labels.
406 of the 435 domain citations in answers naming Notion came from a third party's page. Twenty-nine were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 4 | 1 | 6 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 1 | 5 | 1 | 2 | 9 |
| Perplexity Sonar | 1 | 2 | 0 | 3 | 6 |
| Grok 4.20 | 2 | 1 | 2 | 2 | 7 |
| Mistral Small | 1 | 1 | 3 | 4 | 9 |
| DeepSeek V4 Flash | 2 | 1 | 2 | 1 | 6 |
| Llama 4 Maverick | 1 | 1 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 2 | 6 |
| Kimi K2 | 1 | 4 | 4 | 1 | 10 |
| GLM 4.7 FlashX | 1 | 1 | 4 | 0 | 6 |
| MiniMax M2.5 | 1 | 1 | 3 | 0 | 5 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 1 | 1 | 1 | 4 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,082 | 0 | 2022-05-09 | ||
| Blog | 551 | 8 | 2026-09-24 | ||
| Report or ebook | 207 | undated | |||
| Case study | 96 | 17 | 2026-09-27 | ||
| Webinar or virtual event | 41 | undated | |||
| Comparison | 22 | 0 | 2023-09-15 | ||
| Glossary or explainer | 16 | 0 | 2023-07-27 | ||
| Conference or event | 5 | 0 | 2024-10-24 |
Every page notion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.