2 categories · RankedZendesk Guide
Zendesk Guide is a knowledge base product from Zendesk, used to publish help content for customers so they can find answers themselves and reduce support requests · zendesk.com ↗
Strongest at enterprise, contested with Document360. Ranked 7 of 75 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Notion is first at 28%.
Document360 is first at 24%. 0 of 14 models made it the first choice when asked directly.
Tied for first with Document360.
Why models recommend it
“Choose Zendesk/Document360/Helpjuice/Intercom for public customer help centers with ticketing integration and self-service analytics.”Muse Glimmer 30B · Comparative question · first choice
“The Industry Standard: Zendesk Guide ... If your mid-sized company already uses Zendesk Support, this is the most logical move.”Qwen 3.7 Flash · Paraphrase question · first choice
“Zendesk is strongest if you want an AI-powered knowledge base tied closely to support tickets and service operations.”GPT-5.4 mini · Comparative question · first choice
“I'd generally recommend Zendesk as the best default choice for a customer self-service help center.”GPT-5.4 mini · Paraphrase question · first choice
What gives them pause
“Price that climbs after you commit • Aging, slow-moving product • Clunky UX, weak search”GLM 4.7 FlashX · Negative question · warning
“without the enterprise-level complexity or cost of tools like Zendesk or Salesforce”Grok 4.20 · Paraphrase question · warning
“certain Zendesk/Knowledge Base add-ons ... potential GDPR fines for non-EU servers”Grok 4.20 · Negative question · warning
“Cumbersome article management leading to infrequent updates, rigid structure”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Zendesk Guide, over the 137 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 91 | 26 | Compare → | |
| 87 | 7 | Compare → | |
| 78 | 10 | Compare → | |
| 70 | 4 | View → | |
| 46 | 6 | View → | |
| 42 | 5 | Compare → | |
| 36 | 1 | View → | |
| 32 | 5 | Compare → | |
| 29 | 4 | View → | |
| 26 | 0 | View → |
What the models named instead of Zendesk Guide →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Zendesk Guide's own site, not checked by Gane.
- Free plan or trial
- 14-day free trial
- Integrations
- 1800
- Customers named
- Vimeo, Openly, NOBULL, NEXT, Siemens, Indigov, Dunlop-Sports
- Headquarters
- San Francisco, United States
- Founded
- 2007
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 113 of the 137 answers that named Zendesk Guide and are not a share of its labels.
Domains cited
247 of the 267 domain citations in answers naming Zendesk Guide came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 4 | 0 | 2 | 6 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 2 | 1 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 1 | 1 | 0 | 4 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 1 | 4 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 0 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,365 | 32 | 2026-09-18 | ||
| News or press | 473 | 4 | 2026-09-14 | ||
| Case study | 356 | 10 | 2026-09-23 | ||
| Comparison | 114 | 0 | 2025-09-21 | ||
| Report or ebook | 102 | 1 | 2026-09-10 | ||
| Glossary or explainer | 59 | 7 | 2026-09-25 | ||
| Conference or event | 48 | 1 | 2026-09-18 | ||
| Podcast or video | 38 | 0 | 2026-06-01 | ||
| Webinar or virtual event | 5 | 0 | 2025-06-13 | ||
| Template or tool | 5 | 0 | 2026-06-22 |
Most recent
- 2026-09-25What is ai governance customer service glossary or explainer
- 2026-09-23Solo by myob case study
- 2026-09-22Thoughtworks case study
- 2026-09-22Star21 case study
- 2026-09-18Zendesk AI Summit 2026 conference or event
- 2026-09-18Custom ai agents blog
How it is countedHide how it is counted
Every page zendesk.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.