Confluence vs Zendesk Guide
Two of fourteen models named Confluence first on the direct prompt; zero named Zendesk Guide. Both were named by all fourteen models and Confluence carries 52 labels and Zendesk Guide 48, so the shares are not directly comparable.
By Atlassian, Sydney, Australia, founded 2002. Named in two categories this edition.
By Zendesk, San Francisco, United States, founded 2007. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the knowledge base and self-service page.
By framing
ConfluenceFirst choices, of fourteen modelsZendesk Guide
Across every category in the November 2026 Edition, Confluence and Zendesk Guide were named in the same answer eighty-seven times, of the 152 answers naming Confluence and the 137 naming Zendesk Guide. In those answers Zendesk Guide took the first choice six times and Confluence seven.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Confluence Zendesk Guide first choice named as an alternative argued againstblank: not namedEach cell is one answer, Confluence on the left and Zendesk Guide on the right.The direct prompt
Confluence first, Zendesk Guide an alternative
2 of 14 modelsZendesk Guide was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Zendesk Guide5%#7 of 16Confluence3%#8 of 16Confluence7%#4 of 14Zendesk Guide6%#6 of 14Zendesk Guide18%#1 of 12Confluence8%#4 of 12What the models said about Confluence
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Do not use standard open-source wikis (like MediaWiki or standard Confluence setups without heavy configuration) as your primary source of truth for customers.” Qwen 3.7 Flash · negative prompt · hard negative
“It's recommended to skip Confluence unless you're already invested in the Jira/Atlassian ecosystem.” Mistral Small · negative prompt · hard negative
“"Awful" search functionality, legacy UI, difficult to find information, becomes "a mess" without strict ownership, long-term contract lock-in” Kimi K2 · negative prompt · soft negative
“For a quick SaaS setup without managing servers, start with Confluence Free (if ≤10 users) or Notion.” Gemini 3.5 Flash · budget prompt · first choice
“start with Confluence if you're engineering-heavy or already in the Atlassian ecosystem” Kimi K2 · direct prompt · first choice
“Choose Confluence if you want the best balance of price, polish, and collaboration.” GPT-5.4 mini · budget prompt · first choice
What the models said about Zendesk Guide
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Price that climbs after you commit • Aging, slow-moving product • Clunky UX, weak search” GLM 4.7 FlashX · negative prompt · soft negative
“without the enterprise-level complexity or cost of tools like Zendesk or Salesforce” Grok 4.20 · paraphrase prompt · soft negative
“certain Zendesk/Knowledge Base add-ons ... potential GDPR fines for non-EU servers” Grok 4.20 · negative prompt · soft negative
“Choose Zendesk/Document360/Helpjuice/Intercom for public customer help centers with ticketing integration and self-service analytics.” Muse Glimmer 30B · comparative prompt · first choice
“The Industry Standard: Zendesk Guide ... If your mid-sized company already uses Zendesk Support, this is the most logical move.” Qwen 3.7 Flash · paraphrase prompt · first choice
“Zendesk is strongest if you want an AI-powered knowledge base tied closely to support tickets and service operations.” GPT-5.4 mini · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.