12 categories · RankedCanva
Canva is an online graphic design tool, positioned as a visual suite for everyone, used to produce visual content such as marketing materials · canva.com ↗
Gane, the publisher, sells software in Content marketing and AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at small business, contested with The Brief. Ranked 11 of 77 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: The Brief has 17%.
Bannerflow is first at 21%. 0 of 14 models made it the first choice when asked directly.
Celtra is first at 50%.
Why models recommend it
“If you're just starting out, try Canva Pro or The Brief at the $29 price point.”Kimi K2 · Budget-constrained question · first choice
“Top Recommendation: Canva + Mailchimp (Free tiers) + Google Tools”Grok 4.20 · Budget-constrained question · first choice
“the best overall choice is usually Canva Pro”GPT-5.4 mini · Budget-constrained question · first choice
“Canva - Design all visuals”GLM 4.7 FlashX · Budget-constrained question · first choice
What gives them pause
“Canva and similar tools are useful for simple social graphics, but may lack feed-driven variants, brand-locked workflows, native HTML5 export, and structured performance testing.”Perplexity Sonar · Negative question · warning
“mentions Canva as a platform that may not be suitable for creative automation due to its lack of an engine to automate "one-to-many" production”Llama 4 Maverick · Negative question · warning
“Canva says your privacy settings control whether your data can be used to improve AI services, which means you should check defaults carefully.”GPT-5.4 mini · Negative question · warning
“Canva and Adobe Express "excel at fast, everyday, low-risk content creation but offer limited governance, permissions, and audit depth"”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Canva, over the 203 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 73 | 15 | Compare → | |
| 63 | 10 | Compare → | |
| 60 | 1 | View → | |
| 45 | 1 | View → | |
| 40 | 12 | Compare → | |
| 40 | 2 | View → | |
| 35 | 6 | Compare → | |
| 31 | 2 | View → | |
| 28 | 19 | Compare → | |
| 24 | 1 | View → |
What the models named instead of Canva →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Canva's own site, not checked by Gane.
- For
- Everyone
- Price stated
- free-to-use online graphic design tool
- Starting price
- 0
- Free plan or trial
- free-to-use
- Certifications
- ISO 27001, SOC 2 Type II, PCI DSS, EU-US DPF, GDPR, CCPA
- Hosting
- United States & Europe (when selected), United States, Philippines, EU
- Customers named
- Expedia Group, Salesforce, T-Mobile, Stripe, Airbnb, HubSpot, Zoom, F45
- Headquarters
- Australia
- Founded
- 2013
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 185 of the 203 answers that named Canva and are not a share of its labels.
Domains cited
363 of the 388 domain citations in answers naming Canva came from a third party's page. Twenty-five were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 0 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 1 | 6 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.20 | 1 | 0 | 5 | 1 | 7 |
| Mistral Small | 0 | 2 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 4 | 2 | 0 | 6 |
| Llama 4 Maverick | 0 | 1 | 2 | 1 | 4 |
| Qwen 3.7 Flash | 0 | 5 | 1 | 0 | 6 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 1 | 0 | 3 | 1 | 5 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 3 | 1 | 1 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 566 | undated | Direct mail | ||
| Case study | 129 | undated | |||
| News or press | 127 | undated | Direct mail | ||
| Report or ebook | 15 | undated | |||
| Blog | 14 | undated | |||
| Webinar or virtual event | 8 | undated | |||
| Conference or event | 3 | undated | |||
| Comparison | 3 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page canva.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.