One of fourteen models named Celtra first on the direct prompt; zero named Canva. Celtra was named by fourteen of the fourteen models and Canva by thirteen and Celtra carries 54 labels and Canva 30, so the shares are not directly comparable.
Named in one category this edition.
Australia, founded 2013. Named in twelve categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the creative automation platforms page.
Across every category in the November 2026 Edition, Celtra and Canva were named in the same answer seventy-three times, of the 163 answers naming Celtra and the 203 naming Canva. In those answers Canva took the first choice ten times and Celtra fifteen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to Avoid - Celtra & Smartly.io are powerful but tend to be enterprise-focused” Kimi K2 · direct prompt · hard negative
“Avoid for Tight Budgets: Enterprise options like Bannerflow, Celtra, or Hunch” Grok 4.20 · budget prompt · hard negative
“Avoid: Celtra and Smartly unless you have enterprise-level budgets” Kimi K2 · paraphrase prompt · hard negative
“Long-running enterprise creative management platform that helped define the category. It is still a major player for global brands with high-volume creative and strong media-governance needs.” Muse Glimmer 30B · comparative prompt · first choice
“Celtra is best for marketing and creative teams at mid-market and enterprise brands that produce high volumes of digital ad creatives” Claude Haiku 4.5 · paraphrase prompt · first choice
“Choose Celtra or Storyteq if your biggest challenge is global brand governance and localizing enterprise campaigns.” Gemini 3.5 Flash · comparative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Canva and similar tools are useful for simple social graphics, but may lack feed-driven variants, brand-locked workflows, native HTML5 export, and structured performance testing.” Perplexity Sonar · negative prompt · soft negative
“mentions Canva as a platform that may not be suitable for creative automation due to its lack of an engine to automate "one-to-many" production” Llama 4 Maverick · negative prompt · soft negative
“Canva says your privacy settings control whether your data can be used to improve AI services, which means you should check defaults carefully.” GPT-5.4 mini · negative prompt · soft negative
“If you're just starting out, try Canva Pro or The Brief at the $29 price point.” Kimi K2 · budget prompt · first choice
“the best overall choice is usually Canva Pro” GPT-5.4 mini · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.