4 categories · RankedSmartly
Smartly is an advertising platform focused on paid social, with creative automation for producing and scaling ads across channels · smartly.io ↗
Gane, the publisher, sells software in AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Canva is first at 32%.
Bannerflow is first at 21%. 0 of 14 models made it the first choice when asked directly.
Celtra is first at 50%.
Why models recommend it
“I'd generally recommend Smartly if your priority is creating, versioning, and managing ad creative at scale across paid channels”GPT-5.4 mini · Paraphrase question · first choice
“Smartly.io — Best if Meta is 40%+ of your spend”Kimi K2 · Scale-constrained question · first choice
“leads for paid social creative and automation”Muse Glimmer 30B · Comparative question · first choice
“Albert.ai, Smartly, Cresva and Madgicx run budget and creative changes in Meta/Google/TikTok with minimal human prompts.”Muse Glimmer 30B · Comparative question · alternative
What gives them pause
“What to Avoid - Celtra & Smartly.io are powerful but tend to be enterprise-focused”Kimi K2 · Direct question · warning
“Avoid initially: Optmyzr, Marin, Smartly, Skai, and similar platforms”Perplexity Sonar · Budget-constrained question · warning
“Avoid: Celtra and Smartly unless you have enterprise-level budgets”Kimi K2 · Paraphrase question · warning
“Avoid if Google Search or Shopping is central to your strategy.”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Smartly, over the 224 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 124 | 36 | View → | |
| 110 | 22 | View → | |
| 66 | 3 | View → | |
| 60 | 8 | View → | |
| 59 | 23 | View → | |
| 49 | 7 | View → | |
| 49 | 5 | View → | |
| 42 | 1 | View → | |
| 41 | 9 | View → | |
| 40 | 3 | View → |
What the models named instead of Smartly →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Smartly's own site, not checked by Gane.
- For
- advertisers and marketers
- Certifications
- ISO 27001, GDPR, CCPA
- Hosting
- Germany, Europe, European regions
- Customers named
- Samsung, Spotify, Uber, Ralph Lauren, Tripadvisor, TUI, Boots, Nutrafol
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 212 of the 224 answers that named Smartly and are not a share of its labels.
Domains cited
509 of the 552 domain citations in answers naming Smartly came from a third party's page. Forty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 1 | 4 |
| Perplexity Sonar | 0 | 4 | 0 | 5 | 9 |
| Grok 4.20 | 0 | 2 | 3 | 2 | 7 |
| Mistral Small | 0 | 4 | 1 | 2 | 7 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 3 | 7 |
| Llama 4 Maverick | 0 | 2 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 1 | 3 | 0 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-6 Luna | 0 | 3 | 1 | 1 | 5 |
| Muse Glimmer 30B | 1 | 3 | 3 | 0 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 417 | undated | Video ads, Creative automation | ||
| Conference or event | 29 | 2 | 2026-09-29 | ||
| News or press | 26 | 0 | 2025-11-05 | ||
| Report or ebook | 6 | undated | |||
| Webinar or virtual event | 5 | undated | |||
| Case study | 3 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Template or tool | 1 | undated |
Most recent
- 2026-09-29ADVANCE 2025 | Smartly’s Conference on AI, Creativity & Media conference or event
- 2026-09-29Advance 2026 conference or event
- 2026-06-22Cannes 2026 conference or event
- 2025-11-05Smartly Newsroom | Press Releases, Media Coverage & Industry Insights news or press
Events in person
- September 29, 2026ADVANCE 2026Spring Studios, New York City, US · hosted
- June 22, 2026 to June 25, 2026Smartly at Cannes Lions 2026Smartly Penthouse, Cannes, FR · hosted
As the event pages on smartly.io state them, read October 5, 2026.
How it is countedHide how it is counted
Every page smartly.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.