4 categories · RankedMarin Software
Marin Software is a search and social advertising platform for planning, optimizing and managing performance marketing campaigns · marinsoftware.com ↗
Gane, the publisher, sells software in Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at enterprise. Ranked 106 of 106 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Google Ads is first at 15%.
Optmyzr is first at 20%. 0 of 14 models made it the first choice when asked directly.
Skai is first at 67%.
Why models recommend it
“Marin Software is a cross-channel performance marketing platform specializing in search and social bid management”Claude Haiku 4.5 · Direct question · alternative
“Consider Smartly for social creative and execution, or Skai/Marin for broader cross-channel governance”Perplexity Sonar · Comparative question · alternative
“Best Enterprise-Grade Option: Marin Software ... the gold standard for mid-to-large B2B orgs”Qwen 3.7 Flash · Direct question · alternative
“Choose MarinOne if you need: Complex multi-channel management across many platforms”GLM 4.7 FlashX · Direct question · alternative
What gives them pause
“you generally want to avoid enterprise-level platforms (like Marin Software or Kenshoo) that charge high monthly base fees”Qwen 3.7 Flash · Budget-constrained question · warning
“Criticized for being too expensive and not cost-effective for ad spends under $10,000 per month.”Mistral Small · Negative question · warning
“Avoid initially: Optmyzr, Marin, Smartly, Skai, and similar platforms”Perplexity Sonar · Budget-constrained question · warning
“Discontinued | Listed as discontinued on major review platforms”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Marin Software, over the 97 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 81 | 29 | View → | |
| 49 | 6 | View → | |
| 49 | 5 | View → | |
| 34 | 8 | View → | |
| 33 | 8 | View → | |
| 32 | 0 | View → | |
| 27 | 1 | View → | |
| 19 | 5 | View → | |
| 19 | 0 | View → | |
| 18 | 1 | View → |
What the models named instead of Marin Software →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Marin Software's own site, not checked by Gane.
- For
- modern marketers
- Price stated
- Starting at $500/mo; Starting at $1000/mo; Starting at $2000/mo; $500+ / month; Custom
- Starting price
- 500
- Free plan or trial
- Try Marin Free for 30 days
- Customers named
- QUODD, Fusion92, EasyGo, Rainmaker, YOTEL, Multicomp Pro, Internet Brands, Alumni Ventures
- Headquarters
- San Francisco, United States
- Founded
- 2006
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 82 of the 97 answers that named Marin Software and are not a share of its labels.
Domains cited
265 of the 287 domain citations in answers naming Marin Software came from a third party's page. Twenty-two were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 3 | 5 |
| Kimi K2 | 0 | 1 | 1 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 697 | undated | Video ads, SEO | ||
| Blog | 695 | undated | SEO, CRM | ||
| Report or ebook | 318 | undated | Video ads | ||
| Case study | 173 | undated | |||
| Podcast or video | 69 | undated | Marketing automation, Video ads | ||
| Conference or event | 64 | undated | |||
| Webinar or virtual event | 50 | undated | Video ads | ||
| Glossary or explainer | 16 | undated | |||
| Comparison | 15 | undated | |||
| Template or tool | 4 | undated |
How it is countedHide how it is counted
Every page marinsoftware.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.