2 categories · RankedSkai
Skai is a commerce media platform for search and social advertising, used by teams that manage and optimize media across channels · skai.io ↗
Leads at enterprise. Ranked 105 of 106 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Google Ads is first at 15%.
Optmyzr is first at 20%. 1 of 14 models made it the first choice when asked directly.
Ranked first. Next is Marin Software at 12%.
Why models recommend it
“Skai is a strong example. It sits above multiple publishers and lets teams manage paid search, paid social, and retail media in one system.”GPT-5.4 mini · Comparative question · first choice
“Guideflow notes Skai as best for enterprise paid search teams and for large cross-channel programs with retail media needs”Muse Glimmer 30B · Comparative question · first choice
“I'd generally recommend Skai if you want a single platform that can manage both paid search and paid social well”GPT-5.4 mini · Paraphrase question · first choice
“Top Recommendation: Skai (formerly Kenshoo) ... is the leading platform for mid-market and enterprise B2B companies”GLM 4.7 FlashX · Paraphrase question · first choice
What gives them pause
“Avoid initially: Optmyzr, Marin, Smartly, Skai, and similar platforms”Perplexity Sonar · Budget-constrained question · warning
“Pricing starts at significant annual minimums (often $50k–$100k+ per year), and they require dedicated platform operators”Gemini 3.5 Flash · Paraphrase question · warning
“Unlike competitors like Marin or Skai, which can require hundreds of dollars per month per account and complex setups”Qwen 3.7 Flash · Direct question · warning
“It may be overkill or too complex for smaller advertisers or those with simpler needs.”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as Skai, over the 182 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 81 | 2 | View → | |
| 60 | 8 | Compare → | |
| 59 | 3 | View → | |
| 54 | 7 | Compare → | |
| 44 | 6 | View → | |
| 40 | 13 | Compare → | |
| 40 | 12 | Compare → | |
| 36 | 0 | View → | |
| 33 | 2 | Compare → | |
| 31 | 1 | View → |
What the models named instead of Skai →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Skai's own site, not checked by Gane.
- For
- teams managing and optimizing media across channels
- Price stated
- Standard: $114k per year; Advanced: $276k per year; Enterprise: $504k per year; Enterprise Premier: $756k per year; Enterprise Premier +: Contact Us
- Starting price
- 114k per year
- Integrations
- 120
- Customers named
- The Barcode Group, Carat EMEA, Channel Bakers, Tinuiti, MinsterFB
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 165 of the 182 answers that named Skai and are not a share of its labels.
Domains cited
327 of the 434 domain citations in answers naming Skai came from a third party's page. Forty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 3 | 2 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 3 | 1 | 0 | 4 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 2 | 3 |
| Kimi K2 | 0 | 3 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 4 | 0 | 0 | 4 |
| Muse Glimmer 30B | 2 | 2 | 0 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 629 | 13 | 2026-09-27 | SEO | |
| Case study | 152 | 6 | 2026-09-17 | ||
| Glossary or explainer | 61 | 0 | 2025-05-07 | ||
| Report or ebook | 33 | 2 | 2026-07-28 | ||
| News or press | 25 | 3 | 2026-09-23 | ||
| Comparison | 8 | 2 | 2026-08-27 | ||
| Webinar or virtual event | 3 | 0 | 2023-02-24 | ||
| Conference or event | 1 | 1 | 2026-10-21 | ||
| Template or tool | 1 | 0 | 2025-06-01 |
Most recent
- 2026-09-27Ready for ai agents to do more inside skais 34 tool agent connect launch blog
- 2026-09-23Skai launches agent connect opening its omnichannel marketing infrastructure to external ai agents news or press
- 2026-09-23The road to agentic marketing skai at amazon ads unboxed 2021 2025 blog
- 2026-09-17How matrixx cpg turned skai data into repeatable ai workflows with claude case study
- 2026-09-16Whos accountable when ai agents buy media blog
Events in person
- October 21, 2026Agentic Accelerator | ChicagoBureau de Skai Chicago, Chicago, United States · hosts
As the event pages on skai.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page skai.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.