Retail media platforms
Asked as “retail media advertising platform”, and as “platform to run and manage retail media ads”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
62%
Clear leader
62Amazon Ads11Pacvue06Amazon Advertising21others
62% of first choices, clear leader.
Since October 2026▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.Amazon Ads held the lead, +29 points on 33%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Amazon Ads51%Clear leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.Standing →Mid-marketAmazon Ads62%Clear leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.This pageEnterprise
Skai40%Contested▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.Standing →
Amazon Ads51%Clear leader▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.Standing →Mid-marketAmazon Ads62%Clear leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.This pageEnterpriseSkai40%Contested▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Amazon Ads62%9%55endorsed leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.33% → 62%
Amazon Ads62%9%55endorsed leader▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.33% → 62%02
Pacvue11%10%21accepted challenger▲+4Since October 2026: 7% → 11%, +4 points. Inside the 11-point floor: within noise.7% → 11%
Pacvue11%10%21accepted challenger▲+4Since October 2026: 7% → 11%, +4 points. Inside the 11-point floor: within noise.7% → 11%03
Amazon Advertising6%18%11accepted challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%
Amazon Advertising6%18%11accepted challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%04Skai4%6%16accepted challenger▼−1Since October 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise.5% → 4%
Skai4%6%16accepted challenger▼−1Since October 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise.5% → 4%05
Walmart Connect2%12%58accepted challenger▼−14Since October 2026: 16% → 2%, −14 points. Past the 11-point floor: movement.16% → 2%
Walmart Connect2%12%58accepted challenger▼−14Since October 2026: 16% → 2%, −14 points. Past the 11-point floor: movement.16% → 2%06
Criteo2%20%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Criteo2%20%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%Show the three products at 0%, ordered by negative rate
09
Kroger Precision Marketing0%32%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Kroger Precision Marketing0%32%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Target Roundel0%31%26criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Target Roundel0%31%26criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%07
Instacart Ads0%13%23accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Instacart Ads0%13%23accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
All fifteen head-to-head pages: the top six products, each against each
One product takes 62% of first choices here, so the chart would put eight markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category.
What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Walmart Connect12%
7 of 58 labels negative · 7 of 14 models · 4 hard negative
“Any platform that is a strict walled garden with redacted ad IDs and no independent verification, particularly Walmart Connect” Muse Glimmer 30B, negative prompt
Kroger Precision Marketing32%
7 of 22 labels negative · 7 of 14 models · 1 hard negative
“Also flagged as a "criticized challenger" with a 43% negative rate” Mistral Small, negative prompt
Target Roundel31%
8 of 26 labels negative · 6 of 14 models · 3 hard negative
“This platform has a high negative rate among AI models, with 57% of labels being negative. It is described as a "criticized challenger,"” Mistral Small, negative prompt
Amazon Ads9%
5 of 55 labels negative · 5 of 14 models · 2 hard negative
“some AI models explicitly advise avoiding "pure retail media platforms" like standard Amazon Ads or Walmart Connect” Mistral Small, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 771 links across 230 sites, every framing counted. Ranked by the number of answers carrying the site or page. 63 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
22 answers · 31 citations · 13 models
publisher (Gane)21 answers · 37 citations · 10 models
vendor site · Guideflow21 answers · 21 citations · 10 models
18 answers · 33 citations · 9 models
17 answers · 17 citations · 8 models
vendor site · Skai16 answers · 19 citations · 8 models
14 answers · 16 citations · 8 models
vendor site · Osmos13 answers · 17 citations · 8 models
13 answers · 13 citations · 5 models
11 answers · 11 citations · 9 models
11 answers · 11 citations · 10 models
vendor site · Amazon10 answers · 24 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
21 answers · 10 models
19 answers · 9 models
16 answers · 8 models
13 answers · 10 models
13 answers · 5 models
11 answers · 9 models
11 answers · 6 models
11 answers · 10 models
10 answers · 4 models
9 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best retail media advertising platform”, “retail media advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Amazon Ads amazon.jobs | 62% | 174 | 18,100 | 2,303 | ||||
| Pacvue pacvue.com | 11% | 77 | 2,900 | 59 | ||||
| Amazon parent site Amazon Advertising 6% | 6% | 40 | 151,000,000 | 1,380,939 | ||||
| Skai skai.io | 4% | 165 | 6,600 | 2,387 | 12,905 | 35 | 3 | |
| Walmart Connect walmartconnect.com | 2% | 145 | 4,400 | 1,026 | ||||
| Topsort topsort.com | 2% | 20 | 2 | |||||
| Criteo criteo.com Criteo 2%, Criteo Commerce Max 0%, Criteo Retail Media 0% | 2% | 54 | 6,600 | 245 | 37,077 | $577 | 120 | 2 |
| Perpetua perpetua.io | 2% | 14 | ||||||
| Quartile quartile.com | 2% | 29 | ||||||
| Constructor constructor.com | 2% | 121 | 6,600 | 5,042 | 3,005 | 26 |
Google's top ten for the two searches hold 17 sites; 2 of them are among the sites the models cited here (advertising.amazon.com, skai.io). The first result for “best retail media advertising platform” is tinuiti.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best retail media advertising platform for a mid-market B2B company?”Paraphrase“Which platform to run and manage retail media ads would you recommend to a mid-sized B2B company?”Comparative“What are the top retail media platforms and how do they differ?”Budget-constrained“What is the best retail media advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a retail media advertising platform. What should we look at?”Negative“Which retail media platforms should I avoid or be cautious about?”
Claude Haiku 4.5StackAdaptConstructor, TopsortChangedAmazon Ads, Walmart ConnectAmazon Ads, Walmart Connectno first choiceagainst: CVS Media Exchange, Kroger Precision Marketing, Macy's Media Network
Two alternatives
AdRoll ABM, DemandbaseTwo alternatives
AdLib, Criteo Retail MediaOne alternative
Instacart AdsTwo alternatives
Ad Badger, Uber AdvertisingGPT-5.4 miniPacvueFlywheel, PacvueChangedAmazon Ads, Walmart ConnectAmazon Adsno first choicenothing named
Three alternatives
6sense, Intentwise, SkaiThree alternatives
Amazon Ads, Amazon DSP, SkaiThree alternatives
Instacart Ads, Kroger Precision Marketing, Target RoundelOne alternative
Walmart ConnectGemini 3.5 FlashAmazon AdvertisingPerpetuaChangedagainst: CommerceIQ, SkaiAmazon AdsAmazon Adsno first choicenothing named
Eight alternatives
6sense, Alibaba.com Marketing Services, Demandbase, Home Depot Pro Xtra, LinkedIn Campaign Manager, Pacvue, Skai, WalmartThree alternatives
FiveX, Intentwise, PacvueFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectThree alternatives
Instacart Ads, Walmart Connect, eBay AdsFour alternatives
CommerceIQ, Pacvue, Perpetua, SkaiPerplexity SonarAmazon AdsPacvueChangedAmazon Ads, Walmart ConnectAmazon Adsno first choiceagainst: Amazon Advertising, Best Buy Media, Instacart, Kroger Precision Marketing, Target Roundel, Walmart Connect
Three alternatives
Criteo Commerce Max, Pacvue, Walmart ConnectFive alternatives
AdLib, Amazon Ads, Criteo Commerce Max, Perpetua, QuartileSeven alternatives
Best Buy Ads, CitrusAd, Criteo Commerce Max, Instacart Ads, Kroger Precision Marketing, Target Roundel, Walgreens Advertising GroupTwo alternatives
Instacart Ads, Walmart ConnectGrok 4.20Amazon Adsagainst: Google, LinkedIn Campaign ManagerAmazon AdvertisingChangedagainst: Target RoundelAmazon AdsAmazon Adsagainst: Instacart Ads, Target Roundelno first choiceagainst: Amazon Ads, Best Buy, DoorDash Media, Kroger Precision Marketing, Lowe's, Target Roundel, Tesco Media, Walmart Connect
Two alternatives
AdLib, Walmart ConnectThree alternatives
Pacvue, Skai, Walmart ConnectThree alternatives
Instacart Ads, Target Roundel, Walmart ConnectTwo alternatives
Kroger Precision Marketing, Walmart ConnectMistral SmallAmazon AdsAmazon AdsHeldAmazon AdvertisingAmazon Adsno first choiceagainst: Amazon Ads, Instacart Ads, Kroger Precision Marketing, Pacvue, Target Roundel, Walmart Connect
Two alternatives
Pacvue, Walmart ConnectTwo alternatives
Target Plus, WalmartTwo alternatives
Instacart Ads, Walmart ConnectDeepSeek V4 FlashAmazon AdsAmazon AdsHeldAmazon AdsAmazon Adsno first choiceagainst: Home Depot's Orange Apron Media, Instacart Ads, Kroger Precision Marketing, Target Roundel
Two alternatives
Criteo, SkaiThree alternatives
Criteo Retail Media, Mirakl Ads, TopsortFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectLlama 4 MaverickAmazon AdsPacvueChangedno first choiceAmazon Adsno first choiceagainst: Amazon Ads, Criteo, Walmart Connect
Four alternatives
AdScale, Optmyzr, Skai, SmartlyTwo alternatives
Target Roundel, Walmart ConnectQwen 3.7 FlashAmazon AdvertisingAmazon Ads, QuartileChangedagainst: PacvueAmazon AdvertisingAmazon Adsno first choiceagainst: Amazon Advertising, Blinkit, Kroger Precision Marketing, Macy's Media Network, QVC Hometown, Target Roundel, Walmart Connect, Zepto
Four alternatives
AdLib, Criteo, Staples Connect, Walmart ConnectTwo alternatives
Teikametrics, Walmart ConnectFour alternatives
Instacart CAP, Kroger Precision Marketing, Target Forward, Walmart ConnectFour alternatives
Ad Badger, Adtomic, Helium 10, Walmart ConnectKimi K2Criteoagainst: PromoteIQAmazon AdsChangedagainst: Instacart, Target RoundelAmazon AdsAmazon Adsno first choiceagainst: Criteo, Google Shopping, The Trade Desk
Two alternatives
Amazon Ads, Microsoft AdvertisingFour alternatives
Rithum, Skai, Topsort, Walmart ConnectFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectOne alternative
Walmart ConnectGLM 4.7 FlashXAmazon AdsSkaiChangedAmazon AdvertisingAmazon Adsagainst: Criteo Retail Mediano first choiceagainst: Amazon Ads, Walmart Connect
Two alternatives
AdLib, Walmart ConnectFour alternatives
Amazon Ads, Mirakl Ads, Osmos, PacvueEight alternatives
AliExpress, Etsy, Home Depot, Instacart Advertising, Kroger, Target Roundel, Walmart Connect, ZalandoThree alternatives
Instacart Ads, Kroger Precision Marketing, Walmart ConnectMiniMax M2.5Amazon AdsAmazon AdsHeldAmazon AdsAmazon Adsno first choicenothing named
One alternative
Walmart ConnectTwo alternatives
Criteo, Walmart ConnectFour alternatives
Instacart, Shopify Audiences, Target's Roundel, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectGPT-6 LunaAmazon AdsAmazon AdsHeldAmazon Ads, Walmart ConnectAmazon Adsno first choicenothing named
Two alternatives
Pacvue, SkaiTwo alternatives
Pacvue, SkaiFour alternatives
CVS Media Exchange, Instacart Ads, Kroger Precision Marketing, Target RoundelOne alternative
Walmart ConnectMuse Glimmer 30BAmazon AdsPacvue, SkaiChangedAmazon Advertising, Amazon DSPAmazon Adsno first choiceagainst: Amazon Ads, Best Buy, Gopuff, Kroger Precision Marketing, Nordstrom, Ulta, Walmart Connect, eBay Ads
Four alternatives
Criteo Commerce Max, Criteo Retail Media, Mirakl Ads, Walmart ConnectTwo alternatives
Amazon Ads, Walmart ConnectFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:10 | yes | 19 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:16 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:02 | yes | 8 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 12:17 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:13 | yes | 9 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:04 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:14 | yes | 25 | 30 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:32 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:38 | yes | 5 | 35 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:54 | yes | 24 | 32 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:22 | yes | 17 | 30 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:10 | yes | 5 | 28 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:43 | yes | 2 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:08 | yes | 14 | 16 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:19 | yes | 17 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:17 | no | 0 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:25 | yes | 8 | 25 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:51 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:25 | yes | 10 | 13 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:38 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:20 | yes | 23 | 21 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:55 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:30 | yes | 20 | 54 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:21 | yes | 10 | 29 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:57 | yes | 21 | 77 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:04 | yes | 9 | 52 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:04 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:42 | yes | 15 | 24 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:43 | yes | 10 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:55 | yes | 9 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:55 | yes | 9 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 09:01 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:20 | yes | 5 | 17 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:13 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:21 | yes | 19 | 37 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:39 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:10 | no | 0 | 28 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:06 | yes | 10 | 30 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:33 | yes | 10 | 34 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:00 | yes | 5 | 38 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:46 | yes | 7 | 29 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:38 | yes | 15 | 30 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:20 | yes | 15 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:27 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:35 | no | 0 | 16 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 16:23 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:17 | yes | 5 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:02 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:27 | yes | 18 | 22 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:43 | yes | 5 | 4 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:47 | yes | 5 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:10 | yes | 12 | 24 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:49 | yes | 13 | 41 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:51 | yes | 9 | 29 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:51 | yes | 2 | 11 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:28 | yes | 10 | 24 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:44 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:23 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:05 | no | 0 | 21 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 16:37 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:02 | yes | 5 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:20 | no | 0 | 5 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:51 | yes | 20 | 56 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:38 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:50 | no | 0 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:07 | yes | 10 | 19 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:54 | yes | 15 | 65 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:10 | no | 0 | 84 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:36 | yes | 2 | 17 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:15 | yes | 22 | 32 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:19 | yes | 19 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:13 | yes | 3 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:10 | yes | 9 | 22 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 09:51 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:26 | yes | 5 | 16 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:01 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:02 | yes | 23 | 22 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:48 | yes | 5 | 5 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:32 | yes | 5 | 39 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:29 | yes | 20 | 50 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:00 | yes | 21 | 151 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:13 | no | 0 | 31 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:50 | yes | 3 | 37 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:43 | yes | 15 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Amazon read as Amazon Advertising
Amazon (Amazon Advertising) read as Amazon Advertising
Amazon Business Ads read as Amazon Advertising
Amazon Retail Media read as Amazon Advertising
Kevel read as Kevel Retail Media Cloud
Unresolved, counted raw
Acadia
Bol.com
CVS Health
Carrefour
Cdiscount
DoorDash Media
FiveX
Google
Gopuff
Hello Retail
Home Depot Orange Apron Media
Home Depot Pro Xtra
Hy-Vee
Instacart Advertising
Instacart CAP
Ivy
Kroger Precision Media
Macy's
Marketplace Ad Pros' AI Connect
Marriott
Marriott/Chase
Meta
Native Ad Consoles
Perion
PubMatic Retail
QVC Hometown
Retailer Media Exchange
Sam's Club MAP
Shopify Retail Media
Target Forward
Tesco Media
Walgreens Advertising Group
Wawa
eBay Advertising
Discontinued, still offered
No shut-down product was recommended here.