3 categories · RankedWalmart Connect
Strongest at small business. Ranked 5 of 130 for mid-market buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Amazon Ads is first at 51%.
Amazon Ads is first at 62%. 0 of 14 models made it the first choice when asked directly.
Skai is first at 40%.
Why models recommend it
“Walmart Connect remains the undisputed leader in retail media with massive online traffic, thousands of physical stores, and one of the richest first-party datasets in retail”Claude Haiku 4.5 · Comparative question · first choice
“Major, established networks like Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Media, and Instacart Ads have the most mature technology”MiniMax M2.5 · Negative question · first choice
“Keep your core investments in large, technologically mature networks (e.g., Amazon, Walmart Connect, Target Roundel)”Gemini 3.5 Flash · Negative question · first choice
“start with Amazon Advertising if you're selling on Amazon, or Walmart Connect if you're not”Claude Haiku 4.5 · Budget-constrained question · first choice
What gives them pause
“Any platform that is a strict walled garden with redacted ad IDs and no independent verification, particularly Walmart Connect”Muse Glimmer 30B · Negative question · warning
“Walmart Connect: 18% of labels were negative, with 8 out of 12 models giving it a hard negative rating.”Llama 4 Maverick · Negative question · warning
“explicitly advise avoiding "pure retail media platforms" like standard Amazon Ads or Walmart Connect”Mistral Small · Negative question · warning
“there is a strong warning against becoming trapped in a bidding war for keyword placements”Qwen 3.7 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Walmart Connect, over the 158 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 123 | 66 | Compare → | |
| 80 | 0 | View → | |
| 68 | 1 | View → | |
| 55 | 0 | View → | |
| 49 | 1 | Compare → | |
| 33 | 9 | Compare → | |
| 30 | 2 | Compare → | |
| 24 | 8 | Compare → | |
| 19 | 2 | View → | |
| 17 | 0 | View → |
What the models named instead of Walmart Connect →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 145 of the 158 answers that named Walmart Connect and are not a share of its labels.
Domains cited
358 of the 405 domain citations in answers naming Walmart Connect came from a third party's page. Forty-seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 0 | 0 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 0 | 4 |
| Perplexity Sonar | 1 | 2 | 0 | 1 | 4 |
| Grok 4.20 | 0 | 4 | 1 | 1 | 6 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 2 | 1 | 4 |
| Qwen 3.7 Flash | 0 | 5 | 0 | 1 | 6 |
| Kimi K2 | 0 | 4 | 2 | 0 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 1 | 4 |
| MiniMax M2.5 | 1 | 4 | 1 | 0 | 6 |
| GPT-6 Luna | 1 | 1 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 4 | 0 | 1 | 5 |