Retail media platforms · RankedAmazon Advertising
Amazon Advertising is an advertising product covering programmatic and display, search and video advertising · amazon.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Amazon Ads is first at 51%.
Amazon Ads is first at 62%. 2 of 14 models made it the first choice when asked directly.
Skai is first at 40%.
Why models recommend it
“Market position: Undisputed leader... Amazon Advertising dominates the American retail media space, grabbing ~75% of marketers’ dollars”Muse Glimmer 30B · Comparative question · first choice
“I recommend starting with Amazon Advertising as your primary platform for running and managing retail media ads”Grok 4.20 · Paraphrase question · first choice
“For most mid-market B2B product companies, Amazon Business Ads is the single best starting point”Gemini 3.5 Flash · Direct question · first choice
“As the largest player, Amazon owns the highest volume of customer search traffic globally.”Qwen 3.7 Flash · Comparative question · first choice
What gives them pause
“Experts advise avoiding this *unless* you are a heavy volume seller with robust unit economics.”Qwen 3.7 Flash · Negative question · warning
“Amazon, Walmart, Instacart, and other networks may count the same shoppers, causing duplicated reach and over-attributed conversions”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Amazon Advertising, over the 44 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 24 | 0 | Compare → | |
| 18 | 0 | View → | |
| 13 | 1 | Compare → | |
| 12 | 1 | Compare → | |
| 11 | 3 | Compare → | |
| 10 | 0 | View → | |
| 10 | 0 | View → | |
| 9 | 0 | View → | |
| 7 | 0 | View → | |
| 6 | 0 | View → |
What the models named instead of Amazon Advertising →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Amazon Advertising's own site, not checked by Gane.
- For
- sellers; Professional Amazon sellers; Professional sellers with a brand enrolled in Amazon Brand Registry
- Price stated
- cost-per-click (CPC); there are no monthly costs for Sponsored Products campaigns—you pay only when shoppers actually click your ad; Brand Stores can be free; the cost of display ad and video ad campaigns can vary depending on format and placement
- Free plan or trial
- Brand Stores for free
- Hosting
- Amazon stores globally
- Customers named
- Macy's, Asda, Green Gobbler, Empire Case
- Headquarters
- Seattle, United States
- Founded
- 1994
- Also from Amazon
- Amazon, Amazon AMC, Amazon Ads Agent, Amazon Audio Ads, Amazon Brand Registry, Amazon Business Ads and 6 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 40 of the 44 answers that named Amazon Advertising and are not a share of its labels.
Domains cited
Sixty-eight of the eighty-four domain citations in answers naming Amazon Advertising came from a third party's page. Ten were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 1 | 0 | 1 | 0 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 2 | 0 | 0 | 1 | 3 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |