Amazon Advertising vs Skai
Two of fourteen models named Amazon Advertising first on the direct prompt; zero named Skai. Amazon Advertising was named by eight of the fourteen models and Skai by eleven and Amazon Advertising carries 11 labels and Skai 16, so the shares are not directly comparable.
By Amazon, Seattle, United States, founded 1994. Named in one category this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
By framing
Amazon AdvertisingFirst choices, of fourteen modelsSkai
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.20 | | |||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Amazon Advertising Skai first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amazon Advertising on the left and Skai on the right.The direct prompt
Amazon Advertising first, Skai an alternative
2 of 14 modelsSkai was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Amazon Advertising2%#7 of 12Skai0%#– of 12Amazon Advertising6%#3 of 9Skai4%#4 of 9Skai40%#1 of 14Amazon Advertising10%#3 of 14What the models said about Amazon Advertising
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Experts advise avoiding this *unless* you are a heavy volume seller with robust unit economics.” Qwen 3.7 Flash · negative prompt · hard negative
“Amazon, Walmart, Instacart, and other networks may count the same shoppers, causing duplicated reach and over-attributed conversions” Perplexity Sonar · negative prompt · soft negative
“Market position: Undisputed leader... Amazon Advertising dominates the American retail media space, grabbing ~75% of marketers’ dollars” Muse Glimmer 30B · comparative prompt · first choice
“I recommend starting with Amazon Advertising as your primary platform for running and managing retail media ads” Grok 4.20 · paraphrase prompt · first choice
“For most mid-market B2B product companies, Amazon Business Ads is the single best starting point” Gemini 3.5 Flash · direct prompt · first choice
What the models said about Skai
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Pricing starts at significant annual minimums (often $50k–$100k+ per year), and they require dedicated platform operators” Gemini 3.5 Flash · paraphrase prompt · soft negative
“Top Recommendation: Skai (formerly Kenshoo) ... is the leading platform for mid-market and enterprise B2B companies” GLM 4.7 FlashX · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.