4 categories · RankedAmazon
Why models recommend it
No positive label carried a quote.
What gives them pause
“First-party clean rooms from Amazon, Disney, Google and Meta combine the data source, the ad platform and the analytics environment. That concentration raises conflict-of-interest and data-access concerns”Muse Glimmer 30B · Negative question · warning
“Amazon, eBay, Etsy, Walmart Marketplace, and similar marketplaces as your only sales channel... fees, policy changes, algorithm dependence”Perplexity Sonar · Negative question · warning
“Walled Gardens: Google, Meta, Amazon—if most of your spend is there, but they limit cross-platform insights.”Grok 4.20 · Scale-constrained question · warning
“Walled Garden Clean Rooms (Google, Meta, Amazon)... Be especially cautious about what data you share”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Amazon, over the 29 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 12 | 5 | View → | |
| 12 | 0 | View → | |
| 11 | 0 | View → | |
| 11 | 0 | View → | |
| 10 | 0 | View → | |
| 9 | 0 | View → | |
| 9 | 0 | View → | |
| 8 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Amazon's own site, not checked by Gane.
- For
- people who work for Amazon
- Headquarters
- Seattle, United States
- Founded
- 1994
- Also from Amazon
- Amazon AMC, Amazon Ads Agent, Amazon Advertising, Amazon Audio Ads, Amazon Brand Registry, Amazon Business Ads and 6 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 23 of the 29 answers that named Amazon and are not a share of its labels.
Domains cited
Forty-two of the forty-two domain citations in answers naming Amazon came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 3 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 391 | 0 | 2025-09-17 | ||
| Report or ebook | 282 | 9 | 2026-07-29 | ||
| Blog | 132 | 0 | 2024-10-22 | ||
| Case study | 26 | undated | |||
| Conference or event | 21 | 0 | 2025-12-10 | ||
| Template or tool | 20 | undated | |||
| Glossary or explainer | 12 | undated | |||
| Comparison | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
How it is countedHide how it is counted
Every page amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.