Index › GTM › Products › eBay · November 2026 Edition
3 categories · Named, not ranked

eBay

ebay.com ↗

–Too few to rank
11/14Models named it
0First choices
12Warnings
November 2026 Edition · all company sizes counted.
Ranked inEcommerce platforms #61 mid-marketRetail media platforms #41Ecommerce marketing #120
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. eBay has 8.

Why models recommend it

No positive label carried a quote.

What gives them pause

“Amazon Ads and eBay as your only growth channel: ... weak ownership of customer relationships can make your business vulnerable.”Perplexity Sonar · Negative question · warning
“Over-reliance on Single Third-Party Marketplaces (Amazon, Etsy, eBay): ... proceed with caution”Gemini 3.5 Flash · Negative question · warning
“Amazon, eBay, Etsy, Walmart Marketplace, and similar marketplaces as your only sales channel”Perplexity Sonar · Negative question · warning
“High competition, fees, account suspension risks, and copycat issues”Grok 4.20 · Negative question · warning

Also on the shortlist

The products named in the same answers as eBay, over the 20 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on eBay's own site, not checked by Gane.

Headquarters
San Jose, United States
Founded
1995
Visit ebay.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named eBay came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 15 of the 20 answers that named eBay and are not a share of its labels.

Domains cited

bigcommerce.com6
amzprep.com4
digiday.com4
gane.ai/indexpublisher (Gane)4
alium.io3
encodify.com3
forbes.com3
guideflow.com3
learn.g2.com3
shopify.com3

Thirty-two of the thirty-six domain citations in answers naming eBay came from a third party's page. Four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on eBay across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar00022
Grok 4.2000011
Mistral Small00101
DeepSeek V4 Flash00011
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00101
MiniMax M2.500101
GPT-6 Luna00000
Muse Glimmer 30B00000