Index › GTM › Products › Etsy · November 2026 Edition
2 categories · Named, not ranked

Etsy

Etsy is an ecommerce platform used to find handmade and unique items offered by individual sellers · etsy.com ↗

–Too few to rank
9/14Models named it
1First choices
7Warnings
November 2026 Edition · all company sizes counted.
Ranked inEcommerce platforms #12 mid-marketRetail media platforms #37
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Etsy has 7.

Why models recommend it

“For the absolute lowest barrier to entry, WooCommerce or Etsy are popular choices”Claude Haiku 4.5 · Budget-constrained question · first choice
“Handmade/craft products | Etsy”GLM 4.7 FlashX · Comparative question · alternative

What gives them pause

“Over-reliance on Single Third-Party Marketplaces (Amazon, Etsy, eBay): ... proceed with caution”Gemini 3.5 Flash · Negative question · warning
“Amazon, eBay, Etsy, Walmart Marketplace, and similar marketplaces as your only sales channel”Perplexity Sonar · Negative question · warning
“Etsy — be cautious if margins are tight or your products don’t fit its marketplace.”GPT-6 Luna · Negative question · warning

Also on the shortlist

The products named in the same answers as Etsy, over the 12 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Etsy's own site, not checked by Gane.

For
people looking for handmade gift, vintage & on-trend clothes, unique jewelry, and more
Hosting
Australia, Austria, Belgium, Canada, Canada (French), Denmark, Finland, France
Headquarters
United States, Ireland
Founded
2005
Visit etsy.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Etsy came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 8 of the 12 answers that named Etsy and are not a share of its labels.

Domains cited

bigcommerce.com3
amzprep.com2
digiday.com2
ecommerceaccountants.co.uk2
encodify.com2
fitsmallbusiness.com2
forbes.com2
help.shopify.com2
shopify.com2
support.squarespace.com2

Twenty-one of the twenty-one domain citations in answers naming Etsy came from a third party's page.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Etsy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.510001
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar00011
Grok 4.2000000
Mistral Small00101
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX01001
MiniMax M2.500000
GPT-6 Luna00112
Muse Glimmer 30B00000

What it publishes

Addresses on etsy.com
100
subdomains included
Content
2
counted in the table below
Documentation
1
Product · Integration
0 · 0
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog1undated
Conference or event1undated
How it is countedHide how it is counted

Every page etsy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.