Index › GTM › Products › Google · November 2026 Edition
13 categories · Ranked

Google

google.com ↗

#38Best rank (enterprise)
14/14Models named it
0First choices
29Warnings
November 2026 Edition · all company sizes counted.
Ranked inData clean rooms #99Retail, proximity and IoT marketing #38 enterpriseAttribution and marketing mix modeling #144Mobile apps #151Retail media platforms #117Video advertising #44
7 more
Audience and consumer insights platforms #176Audio and podcast advertising #95Channel partner and local marketing #114Content marketing platforms #64Native and content advertising #34Review and reputation management #74RFP response software #62

Gane, the publisher, sells software in Attribution & MMM and Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Why models recommend it

“1. Google (Nearby Messages / Proximity Beacon API / Geofencing in Firebase) ... ~24% share in some reports; leverages Android dominance for broad reach.”Grok 4.20 · Comparative question · first choice
“Prioritize ethical alternatives: Look at established players like Google (Nearby Messages/Beacon API), Purple, or Braze/Insider”Grok 4.20 · Negative question · first choice
“native solutions within Google, Meta, or LinkedIn (offer more transparency)”MiniMax M2.5 · Negative question · alternative
“Reach is unrivaled but control is limited to the API stack.”Muse Glimmer 30B · Comparative question · alternative

What gives them pause

“Be cautious with general-purpose AI tools like ChatGPT (or similar LLMs from OpenAI, Anthropic, Google, etc.) for RFP responses.”Grok 4.20 · Negative question · warning
“Platform-Native Attribution (Meta, Google, etc.) ... Fundamental conflict of interest.”Kimi K2 · Negative question · warning
“Google's fraud detection catches only the most obvious fraud—industry estimates suggest their filters identify roughly 50-60% of total invalid traffic”Claude Haiku 4.5 · Negative question · warning
“First-party clean rooms from Amazon, Disney, Google and Meta combine the data source, the ad platform and the analytics environment.”Muse Glimmer 30B · Negative question · warning

Also on the shortlist

The products named in the same answers as Google, over the 59 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Google's own site, not checked by Gane.

For
businesses
Price stated
Choose an offer to earn up to $1500 in ad credit
Customers named
Branch Basics, Oliver Pluff & Co., VIM & VIGR, COVRY
Headquarters
Mountain View, California, United States
Founded
1998
Visit google.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Google came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 52 of the 59 answers that named Google and are not a share of its labels.

Domains cited

g2.com16
verifiedmarketresearch.com16
axiobench.com10
ftc.gov10
iab.com8
adexchanger.com7
clevertap.com7
en.wikipedia.org7
gane.ai/indexpublisher (Gane)7
sourceforge.net7

Eighty-eight of the ninety-five domain citations in answers naming Google came from a third party's page. Seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Google across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500123
GPT-5.4 mini00101
Gemini 3.5 Flash00000
Perplexity Sonar00011
Grok 4.2021047
Mistral Small00000
DeepSeek V4 Flash00011
Llama 4 Maverick00101
Qwen 3.7 Flash00202
Kimi K200022
GLM 4.7 FlashX00000
MiniMax M2.501315
GPT-6 Luna00011
Muse Glimmer 30B01113

What it publishes

Addresses on google.com
7,607
subdomains included
Content
1,201
counted in the table below
Documentation
137
Product · Integration
18 · 84
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Case study707undated
Blog37202018-12-13Mobile apps
Glossary or explainer5102018-12-13
Comparison35undated
News or press34undated
Template or tool1undated
Podcast or video1undated
How it is countedHide how it is counted

Every page google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.