2 categories · RankedCriteo
Criteo is a programmatic and display advertising product that also falls under identity resolution · criteo.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Amazon Ads is first at 51%.
Amazon Ads is first at 62%. 1 of 14 models made it the first choice when asked directly.
Skai is first at 40%.
Why models recommend it
“I'd recommend Criteo as the best starting point”Kimi K2 · Direct question · first choice
“Criteo is more specialized than generalist DSPs for product recommendations, retargeting, and commerce media.”Perplexity Sonar · Comparative question · alternative
“Criteo — *Best for Commerce AI & Off-Site Reach*”DeepSeek V4 Flash · Direct question · alternative
“implement a platform like Criteo or AdLib”Qwen 3.7 Flash · Direct question · alternative
What gives them pause
“Criteo: 30% of labels were negative, with 10 out of 14 models giving it a hard negative rating.”Llama 4 Maverick · Negative question · warning
“Avoid enterprise DSPs like The Trade Desk, Amazon DSP, or Criteo”Grok 4.20 · Budget-constrained question · warning
“Criteo, RTB House, and similar tools can be useful, but cap frequency and use holdout or geo tests before scaling”Perplexity Sonar · Negative question · warning
“Criteo: also flagged for significant invalid traffic exposure”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Criteo, over the 61 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 30 | 3 | Compare → | |
| 24 | 9 | Compare → | |
| 21 | 8 | View → | |
| 21 | 1 | Compare → | |
| 18 | 4 | Compare → | |
| 18 | 1 | View → | |
| 17 | 0 | View → | |
| 15 | 0 | View → | |
| 14 | 3 | View → | |
| 13 | 1 | View → |
What the models named instead of Criteo →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Criteo's own site, not checked by Gane.
- For
- marketers and media owners
- Price stated
- GO campaigns run on automated budget models using CPM pricing
- Free plan or trial
- Get up to $1500 in free ad credit
- Integrations
- 40
- Certifications
- SOC 2, ISO 27001
- Customers named
- Adidas, YSL Beauty, FreshDirect, Raptive, Omnicom Media Group, Aventon, Wine Country Gift Baskets, Patch Media
- Headquarters
- Paris, France
- Founded
- 2005
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 54 of the 61 answers that named Criteo and are not a share of its labels.
Domains cited
Ninety-seven of the 126 domain citations in answers naming Criteo came from a third party's page. Twenty were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 3 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 0 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 546 | 15 | 2026-09-15 | Video ads | |
| Case study | 329 | 9 | 2026-09-14 | ||
| Webinar or virtual event | 43 | 0 | 2026-04-01 | ||
| News or press | 31 | 5 | 2026-09-01 | ||
| Comparison | 14 | 1 | 2026-08-06 | ||
| Podcast or video | 10 | 0 | 2019-01-22 | ||
| Glossary or explainer | 8 | 1 | 2026-07-31 | ||
| Report or ebook | 5 | 0 | 2020-06-01 | ||
| Template or tool | 4 | 1 | 2026-07-17 | ||
| Conference or event | 1 | undated |
Most recent
- 2026-09-15Cpg research 2026 blog
- 2026-09-14Interparfums case study
- 2026-09-09Dentsu case study
- 2026-09-09Gonser case study
- 2026-09-08Turkishairlines case study
- 2026-09-03When to start holiday marketing strategies for before during and after cyber week blog
How it is countedHide how it is counted
Every page criteo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.