Search and social advertising platforms for small business buyers
Asked as “paid search and social ads management platform”, and as “PPC and paid social campaign management tool”, on behalf of a small B2B company. 62 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
15%
Contested · Google Ads 15%
15AdFlint15Google Ads15HubSpot Ads56others
15% of first choices, contested.
Since October 2026=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.Google Ads held the lead, ±0 points on 15%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Ads15%Contested=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.This pageMid-market
Optmyzr20%Contested↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.Standing →Enterprise
Skai67%Clear leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.Standing →
Google Ads15%Contested=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.This pageMid-marketOptmyzr20%Contested↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.Standing →EnterpriseSkai67%Clear leader▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Google Ads Lab in the set15%4%53accepted challenger=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.15% → 15%
Google Ads Lab in the set15%4%53accepted challenger=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.15% → 15%02
HubSpot Ads15%0%29accepted challenger▲+4Since October 2026: 11% → 15%, +4 points. Inside the 11-point floor: within noise.11% → 15%
HubSpot Ads15%0%29accepted challenger▲+4Since October 2026: 11% → 15%, +4 points. Inside the 11-point floor: within noise.11% → 15%03
AdFlint15%0%25accepted challenger▲+13Since October 2026: 2% → 15%, +13 points. Past the 11-point floor: movement.2% → 15%
AdFlint15%0%25accepted challenger▲+13Since October 2026: 2% → 15%, +13 points. Past the 11-point floor: movement.2% → 15%04
Meta Ads13%3%34accepted challenger▲+7Since October 2026: 6% → 13%, +7 points. Inside the 11-point floor: within noise.6% → 13%
Meta Ads13%3%34accepted challenger▲+7Since October 2026: 6% → 13%, +7 points. Inside the 11-point floor: within noise.6% → 13%05
Adzooma11%5%44accepted challenger▼−1Since October 2026: 12% → 11%, −1 point. Inside the 11-point floor: within noise.12% → 11%
Adzooma11%5%44accepted challenger▼−1Since October 2026: 12% → 11%, −1 point. Inside the 11-point floor: within noise.12% → 11%06Optmyzr10%11%54accepted challenger▲+1Since October 2026: 9% → 10%, +1 point. Inside the 11-point floor: within noise.9% → 10%
Optmyzr10%11%54accepted challenger▲+1Since October 2026: 9% → 10%, +1 point. Inside the 11-point floor: within noise.9% → 10%07
AdEspresso6%16%25accepted challenger▲+3Since October 2026: 3% → 6%, +3 points. Inside the 11-point floor: within noise.3% → 6%
AdEspresso6%16%25accepted challenger▲+3Since October 2026: 3% → 6%, +3 points. Inside the 11-point floor: within noise.3% → 6%08
LinkedIn Campaign Manager5%5%19accepted challenger▼−3Since October 2026: 8% → 5%, −3 points. Inside the 11-point floor: within noise.8% → 5%
LinkedIn Campaign Manager5%5%19accepted challenger▼−3Since October 2026: 8% → 5%, −3 points. Inside the 11-point floor: within noise.8% → 5%09
Madgicx2%4%23accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Madgicx2%4%23accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the five products at 0%, ordered by negative rate
14
Marin Software0%87%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Marin Software0%87%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%13Skai0%81%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Skai0%81%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Smartly0%50%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Smartly0%50%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
WordStream Advisor0%15%26accepted challenger▼−8Since October 2026: 8% → 0%, −8 points. Inside the 11-point floor: within noise.8% → 0%
WordStream Advisor0%15%26accepted challenger▼−8Since October 2026: 8% → 0%, −8 points. Inside the 11-point floor: within noise.8% → 0%11
Opteo0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Opteo0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other thirteen models eight times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Optmyzr vs HubSpot AdsOptmyzr vs SkaiOptmyzr vs LinkedIn Campaign ManagerOptmyzr vs AdalysisGoogle Ads vs Meta AdsGoogle Ads vs AdzoomaGoogle Ads vs HubSpot AdsGoogle Ads vs SkaiGoogle Ads vs LinkedIn Campaign ManagerGoogle Ads vs AdalysisMeta Ads vs AdzoomaMeta Ads vs HubSpot AdsMeta Ads vs SkaiMeta Ads vs LinkedIn Campaign ManagerMeta Ads vs AdalysisAdzooma vs HubSpot AdsAdzooma vs SkaiAdzooma vs LinkedIn Campaign ManagerAdzooma vs AdalysisHubSpot Ads vs SkaiHubSpot Ads vs LinkedIn Campaign ManagerHubSpot Ads vs AdalysisSkai vs LinkedIn Campaign ManagerSkai vs AdalysisLinkedIn Campaign Manager vs Adalysis
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Ads15%
Google Ads15%02HubSpot Ads15%
HubSpot Ads15%03AdFlint15%
AdFlint15%04Meta Ads13%
Meta Ads13%05Adzooma11%
Adzooma11%06Optmyzr10%
Optmyzr10%07AdEspresso6%
AdEspresso6%08LinkedIn Campaign Manager5%
LinkedIn Campaign Manager5%09Madgicx2%
Madgicx2%10WordStream Advisor0%
WordStream Advisor0%11Opteo0%
Opteo0%12Smartly0%
Smartly0%13Skai0%
Skai0%14Marin Software0%
Marin Software0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Skai81%
13 of 16 labels negative · 11 of 14 models · 5 hard negative
“Also in the same "avoid or approach carefully" set... "Skai — powerful, but commonly positioned for integrated search/social/retail media and larger-scale programs"” Muse Glimmer 30B, negative prompt
Marin Software87%
13 of 15 labels negative · 9 of 14 models · 5 hard negative
“Marin Software is a platform that small businesses should be cautious about or avoid due to its high cost and lack of cost-effectiveness for ad spends under $10K/month.” Llama 4 Maverick, negative prompt
Smartly50%
8 of 16 labels negative · 7 of 14 models · 1 hard negative
“Avoid enterprise options (e.g., Smartly.io or full agencies) that start higher.” Grok 4.20, budget prompt
Optmyzr11%
6 of 54 labels negative · 5 of 14 models · 1 hard negative
“Optmyzr is built for agencies and businesses running more than one account, not a single small business campaign” Claude Haiku 4.5, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 899 links across 229 sites, every framing counted. Ranked by the number of answers carrying the site or page. 52 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · AdFlint46 answers · 87 citations · 10 models
vendor site · HubSpot35 answers · 45 citations · 12 models
32 answers · 55 citations · 12 models
vendor site · Clicks Geek28 answers · 46 citations · 11 models
publisher (Gane)27 answers · 28 citations · 10 models
vendor site · Guideflow23 answers · 25 citations · 9 models
vendor site · Rework23 answers · 23 citations · 10 models
18 answers · 19 citations · 7 models
17 answers · 17 citations · 11 models
vendor site · Capterra16 answers · 17 citations · 9 models
vendor site · Optmyzr12 answers · 17 citations · 6 models
10 answers · 10 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
40 answers · 10 models
29 answers · 11 models
27 answers · 10 models
23 answers · 10 models
21 answers · 10 models
21 answers · 8 models
17 answers · 10 models
17 answers · 7 models
13 answers · 9 models
11 answers · 5 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best paid search and social ads management platform”, “paid search and social ads management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Ads 15%, HubSpot Marketing Hub 3% | 18% | 991 | 368,000 | 9,776 | ||||
| Google parent site Google Ads 15% | 15% | 201 | 550,000 | 15,818 | ||||
| AdFlint adflint.com | 15% | 31 | ||||||
| Meta meta.com Meta Ads 13% | 13% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| Adzooma adzooma.com | 11% | 66 | 320 | 3 | 1,259 | 0 | ||
| Optmyzr optmyzr.com | 10% | 123 | 1,000 | 16 | 1,519 | 11 | 3 | |
| AdEspresso adespresso.com | 6% | 50 | 480 | 3 | 28,211 | |||
| LinkedIn parent site LinkedIn Campaign Manager 5% | 5% | 118 | 11,100,000 | 77,031 | ||||
| Madgicx madgicx.com | 2% | 72 | 1,300 | 31 | 66,882 | 40 | 9 | |
| Semrush parent site Semrush Advertising Toolkit 2% | 2% | 17 | 90,500 | 2,055 |
Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (blog.hubspot.com, clicksgeek.com, optmyzr.com). The first result for “best paid search and social ads management platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best paid search and social ads management platform for a small B2B company?”Paraphrase“Which PPC and paid social campaign management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top paid search and social ads management platforms for a small team and how do they differ?”Budget-constrained“What is the best paid search and social ads management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a paid search and social ads management platform. What should we look at?”Negative“Which paid search and social ads management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Google Ads, Meta AdsAdEspresso, OktopostChangedGoogle Ads, Meta AdsGoogle Ads, Meta Adsno first choiceagainst: Celtra, Google Ad Manager, Hootsuite Ads, Optmyzr, WordStream Advisor
Two alternatives
Adzooma, Metadata.ioOne alternative
WordStream AdvisorTwo alternatives
AdEspresso, OpteoFour alternatives
AdEspresso, Adzooma, Madgicx, WordStream AdvisorGPT-5.4 miniOptmyzrLinkedIn Campaign Manager, Semrush Advertising ToolkitChangedHubSpot Adsagainst: Google Search Ads 360, Marin Software, SkaiAdzoomano first choiceagainst: AdCreative.ai, AdScale, Inside Real Estate, Monetag, RichAds, Searchable Inc
Four alternatives
Google Ads, LocaliQ, Meta Ads, Metadata.ioOne alternative
AdEspressoFour alternatives
AdRoll, Hootsuite Ads, Shown, WaskFour alternatives
Admiral, HubSpot's ad tools, Promoto, Zoho SocialGemini 3.5 FlashHubSpot Adsagainst: Marin Software, SkaiHubSpot Marketing HubChangedOptmyzrGoogle Ads, Meta Adsno first choiceagainst: Adsterra, Kenshoo, Marin Software, Pinterest, PropellerAds, Skai, Snapchat, Thryv, TikTok Ads, X/Twitter, Yellow Pages, Yelp Ads
Six alternatives
Google Ads, LeadsBridge, LinkedIn Campaign Manager, Metadata.io, Optmyzr, ZapierThree alternatives
Adzooma, Metadata.io, OptmyzrFive alternatives
AdRoll, Adzooma, Bïrch, HubSpot Ads, MadgicxSix alternatives
AdEspresso, Bïrch, HubSpot Ads, Looker Studio, Madgicx, Ryze AIPerplexity SonarHubSpot Marketing HubHubSpot AdsChangedagainst: OptmyzrGoogle Ads, Meta Adsagainst: SmartlyAdzoomaagainst: Optmyzrno first choiceagainst: LinkedIn Campaign Manager, Marin Software, Skai, Smartly, TikTok Ads, X Ads
Five alternatives
Adzooma, Google Ads, LinkedIn Campaign Manager, Metadata.io, OptmyzrThree alternatives
Google Ads, LinkedIn Campaign Manager, Meta AdsFive alternatives
Adzooma, HubSpot Ads, Microsoft Advertising, Optmyzr, WordStream AdvisorFour alternatives
Google Ads, HubSpot Ads, Meta Ads, WaskTwo alternatives
Google Ads, Meta AdsGrok 4.20AdEspresso, HubSpot AdsHubSpot AdsChangedOptmyzrAdFlint, Google Ads, Meta Adsagainst: Clicks Geek, SmartlyOptmyzragainst: Google Ads, Kenshoo, Marin Software, Meta Adsagainst: Albert.ai, Copy.ai, Google Performance Max, Jasper, LocaliQ, Marketing360, Skai, Yelp Ads, Yelp for Business
Five alternatives
Adzooma, Google Ads, LinkedIn Campaign Manager, Optmyzr, WordStream AdvisorFive alternatives
AdEspresso, Google Ads, LinkedIn Campaign Manager, Optmyzr, WordStream AdvisorFive alternatives
AdFlint, Adzooma, Madgicx, Opteo, SmartlyFour alternatives
AdEspresso, Adzooma, Madgicx, OptmyzrFour alternatives
AdEspresso, Hootsuite Ads, HubSpot Ads, Sprout SocialMistral SmallLinkedIn Campaign Manageragainst: OptmyzrAdFlintChangedGoogle Ads, Meta Adsagainst: Marin Software, Skai, SmartlyGoogle Ads, Meta Adsno first choiceagainst: Marin Software, Skai
Two alternatives
AdFlint, Google AdsOne alternative
OptmyzrEight alternatives
AdEspresso, Adzooma, Apple Search Ads, Birch, Madgicx, Microsoft Advertising, Opteo, OptmyzrOne alternative
AdFlintDeepSeek V4 FlashAdzoomaagainst: OptmyzrAdEspressoChangedagainst: WordStream AdvisorAdzooma, WordStream Advisoragainst: Semrush Advertising ToolkitAdzooma, Metricoolagainst: AdEspressoMadgicx, Optmyzragainst: Marin Software, Skaiagainst: Adzooma, Albert.ai, Google Smart Campaigns, Hootsuite Ads, KlientBoost, Sprout Social, WordStream Advisor
Two alternatives
HubSpot Ads, WordStream AdvisorThree alternatives
Microsoft Advertising, Optmyzr, Semrush Advertising ToolkitTwo alternatives
AdEspresso, OptmyzrTwo alternatives
Google Ads, Meta AdsThree alternatives
Adzooma, Birch, SmartlyLlama 4 Maverickno first choiceno first choiceHeldAdzoomaagainst: Marin Software, Skai, SmartlyAdFlintno first choiceagainst: Marin Software
Three alternatives
AdEspresso, Birch, MadgicxThree alternatives
Adzooma, Optmyzr, WordStream AdvisorQwen 3.7 FlashAdFlintOptmyzrChangedGoogle Ads, Meta Business SuiteAdFlintOptmyzragainst: Accnice, AdEspresso, Madgicx, Quickads, StackAdapt, Track Bar Media
Three alternatives
Adzooma, LinkedIn Campaign Manager, OptmyzrTwo alternatives
Adzooma, HubSpot AdsFour alternatives
AdRoll, Hootsuite Ads, HubSpot Ads, Sprout SocialFour alternatives
Adzooma, Google Ads, Meta Ads, WordStream AdvisorKimi K2HubSpot Adsagainst: OptmyzrAdEspressoChangedOptmyzragainst: AdEspresso, Hootsuite Ads, Sprout SocialGoogle Ads, Meta AdsAdFlint, Optmyzragainst: Skaiagainst: AdEspresso, Albert.ai, Copy.ai, Jasper, WordStream Advisor
Four alternatives
Adzooma, Google Ads, LinkedIn Campaign Manager, Microsoft AdvertisingFour alternatives
Adzooma, HubSpot Ads, LinkedIn's native Campaign Manager, OptmyzrFour alternatives
Agorapulse, Buffer, Madgicx, WordStream AdvisorFour alternatives
AdEspresso, AdFlint, Optmyzr, RevealbotOne alternative
AdzoomaGLM 4.7 FlashXAdFlint, HubSpot AdsHubSpot AdsChangedAdFlintAdFlint, Adzoomano first choiceagainst: Albert.ai, Copy.ai, Jasper, Kenshoo, Marin Software, Skai, Smartly
Two alternatives
AdStage, OptmyzrThree alternatives
AdRoll ABM, Influ2, ShownFour alternatives
Adzooma, Madgicx, Optmyzr, RevealbotFour alternatives
AdControlCenter, AdEspresso, HubSpot Ads, OptmyzrMiniMax M2.5Google Ads, LinkedIn Campaign ManagerHubSpot AdsChangedAdEspresso, AdFlintAdzoomano first choiceagainst: Google Ads, Yellow Pages Online Marketing Services
Four alternatives
AdFlint, Adzooma, HubSpot Ads, OptmyzrTwo alternatives
AdFlint, OptmyzrFive alternatives
Adzooma, Birch, Madgicx, Meta Ads, OptmyzrFour alternatives
AdFlint, Google Ads, Meta Ads, OpteoGPT-6 LunaHubSpot's Ads toolHubSpot AdsChangedGoogle AdsGoogle Ads, Meta Adsagainst: Adzoomano first choiceagainst: Hibu, Skai, Smartly
Two alternatives
Google Ads, LinkedIn Campaign ManagerOne alternative
OptmyzrFour alternatives
Adzooma, Birch, Madgicx, OptmyzrMuse Glimmer 30BGoogle AdsAdzoomaChangedAdzooma, Hootsuite AdsAdFlint, Meta Adsno first choiceagainst: Groupon, Marin Software, Reddit Ads, Skai, Smartly, Yelp
Four alternatives
Adzooma, HubSpot Ads, LinkedIn Campaign Manager, OptmyzrThree alternatives
AdFlint, HubSpot Ads, LinkedIn Campaign ManagerSeven alternatives
AdEspresso, HubSpot Ads, Madgicx, Meta Business Suite, Opteo, Optmyzr, Sprout SocialThree alternatives
AdEspresso, Adzooma, WordStream AdvisorBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:29 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:44 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:00 | no | 0 | 15 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 11:39 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:40 | yes | 9 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:50 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:50 | yes | 23 | 20 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:06 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:33 | yes | 5 | 39 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:11 | yes | 19 | 110 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:07 | yes | 25 | 23 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:50 | yes | 24 | 39 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:11 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:54 | yes | 20 | 32 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:07 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:23 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:33 | no | 0 | 16 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 12:43 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:16 | yes | 15 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:58 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:32 | yes | 24 | 28 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:34 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:31 | yes | 5 | 41 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:00 | yes | 20 | 43 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:29 | yes | 21 | 49 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:02 | yes | 5 | 28 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:45 | yes | 2 | 19 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:41 | yes | 18 | 36 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:38 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:13 | yes | 6 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:38 | yes | 9 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 17:20 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:30 | yes | 5 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:12 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:01 | yes | 24 | 43 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:27 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:29 | no | 0 | 35 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:20 | yes | 25 | 39 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:49 | yes | 22 | 117 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:02 | yes | 7 | 34 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:32 | yes | 5 | 28 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:51 | yes | 14 | 28 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:36 | yes | 10 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:31 | yes | 4 | 11 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:50 | yes | 9 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 14:04 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:15 | yes | 10 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:25 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:03 | yes | 22 | 25 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:58 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:30 | yes | 5 | 35 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:26 | yes | 18 | 27 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:18 | yes | 10 | 30 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:53 | yes | 6 | 38 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:54 | yes | 2 | 19 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:59 | yes | 14 | 19 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:17 | no | 0 | 8 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:21 | yes | 3 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:18 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 09:06 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:54 | yes | 10 | 17 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:52 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:02 | yes | 24 | 48 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:54 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:50 | yes | 10 | 42 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:24 | yes | 15 | 24 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:47 | yes | 24 | 138 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:47 | yes | 15 | 34 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:44 | yes | 3 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:20 | yes | 23 | 32 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:51 | yes | 17 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:59 | yes | 7 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:22 | no | 0 | 17 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 08:39 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:53 | yes | 5 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:26 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:19 | yes | 25 | 35 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:57 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:48 | yes | 25 | 75 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:08 | yes | 23 | 38 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:58 | yes | 24 | 94 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:23 | yes | 10 | 39 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:08 | yes | 4 | 26 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:59 | yes | 19 | 28 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Hootsuite read as Hootsuite Ads
HubSpot read as HubSpot Ads
HubSpot (Marketing Hub) read as HubSpot Ads
HubSpot Ad Management read as HubSpot Ads
HubSpot Ad Management Software read as HubSpot Ads
HubSpot Ads Management read as HubSpot Ads
HubSpot Ads Tool read as HubSpot Ads
HubSpot's Ad Management Software read as HubSpot Ads
HubSpot's Ads Management Software read as HubSpot Ads
Meta read as Meta Ads
Meta's own ad tools read as Meta Ads
Microsoft Ads read as Microsoft Advertising
SEMRush read as Semrush Advertising Toolkit
SEMrush read as Semrush Advertising Toolkit
Semrush read as Semrush Advertising Toolkit
TikTok read as TikTok Ads
WordStream read as WordStream Advisor
WordStream by LocalIQ read as WordStream Advisor
Unresolved, counted raw
Accnice
Admiral
Google Smart Campaigns
Groupon
HubSpot's Ads tool
HubSpot's ad tools
Inside Real Estate
LeadsBridge
LinkedIn's native Campaign Manager
Omnicom's Omni
Promoto
Searchable Inc
Track Bar Media
Vendasta AI Platform
Discontinued, still offered
No shut-down product was recommended here.