Audience and consumer insights platforms for small business buyers
Asked as “audience insights platform”, and as “consumer insights and audience research tool”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
54%
Clear leader
54SparkToro06Apollo.io06SurveyMonkey35others
54% of first choices, clear leader.
Since October 2026▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.SparkToro held the lead, +30 points on 24%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
SparkToro54%Clear leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.This pageMid-marketSparkToro33%Contested▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.Standing →Enterprise
GWI32%Contested▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.Standing →
SparkToro54%Clear leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.This pageMid-marketSparkToro33%Contested▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.Standing →EnterpriseGWI32%Contested▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01SparkToro54%0%40endorsed leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.24% → 54%
SparkToro54%0%40endorsed leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.24% → 54%02
SurveyMonkey6%10%29accepted challenger▲+1Since October 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise.5% → 6%
SurveyMonkey6%10%29accepted challenger▲+1Since October 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise.5% → 6%03
Apollo.io6%0%13accepted challenger▼−1Since October 2026: 7% → 6%, −1 point. Inside the 11-point floor: within noise.7% → 6%
Apollo.io6%0%13accepted challenger▼−1Since October 2026: 7% → 6%, −1 point. Inside the 11-point floor: within noise.7% → 6%04
Google Analytics 4 Lab in the set4%0%26accepted challenger▼−4Since October 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise.8% → 4%
Google Analytics 4 Lab in the set4%0%26accepted challenger▼−4Since October 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise.8% → 4%05
LinkedIn Sales Navigator4%8%13accepted challenger▼−1Since October 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise.5% → 4%
LinkedIn Sales Navigator4%8%13accepted challenger▼−1Since October 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise.5% → 4%06
Delve AI4%0%11accepted challenger▼−6Since October 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise.10% → 4%
Delve AI4%0%11accepted challenger▼−6Since October 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise.10% → 4%07
Audiense2%13%15accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Audiense2%13%15accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%08
Attest2%14%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Attest2%14%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%09GWI2%38%37criticized challenger▼−8Since October 2026: 10% → 2%, −8 points. Inside the 11-point floor: within noise.10% → 2%
GWI2%38%37criticized challenger▼−8Since October 2026: 10% → 2%, −8 points. Inside the 11-point floor: within noise.10% → 2%Show the nine products at 0%, ordered by negative rate
18
Brandwatch Consumer Intelligence0%80%30criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Brandwatch Consumer Intelligence0%80%30criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%17
Qualtrics0%75%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Qualtrics0%75%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%15
Sprinklr Insights0%73%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Sprinklr Insights0%73%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%16
Meltwater0%72%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Meltwater0%72%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
ZoomInfo0%64%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
ZoomInfo0%64%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Pollfish0%13%15accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Pollfish0%13%15accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Hotjar0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Hotjar0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Google Trends Lab in the set0%0%15accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Google Trends Lab in the set0%0%15accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%13
Typeform0%0%12accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Typeform0%0%12accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models two times of 52. Google Trends is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each
One product takes 54% of first choices here, so the chart would put seventeen markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Six products carry a negative rate above 25% in this category.
What they warned about
Five of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Brandwatch Consumer Intelligence80%
24 of 30 labels negative · 12 of 14 models · 10 hard negative
“Enterprise‑level platforms like Brandwatch, Meltwater, and full‑service agencies are often overkill and cost‑prohibitive” GLM 4.7 FlashX, negative prompt
GWI38%
14 of 37 labels negative · 10 of 14 models · 6 hard negative
“GWI and YouGov rely on massive national and global consumer panels ... sample sizes for these platforms are usually too small to be accurate” Muse Glimmer 30B, negative prompt
Meltwater72%
13 of 18 labels negative · 10 of 14 models · 4 hard negative
“Often requires significant setup, data‑science resources, and integration work that small businesses rarely have the bandwidth for” GLM 4.7 FlashX, negative prompt
Qualtrics75%
12 of 16 labels negative · 9 of 14 models · 7 hard negative
“Small businesses should skip enterprise‑grade audience‑intelligence and market‑research platforms (Brandwatch, Qualtrics, GWI, Resonate, Nielsen, Statista Premium, Quantilope, Outset)” Muse Glimmer 30B, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
73 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 795 links across 279 sites, every framing counted. Ranked by the number of answers carrying the site or page. 37 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
50 answers · 89 citations · 12 models
18 answers · 18 citations · 9 models
vendor site · ValidateMySaaS15 answers · 15 citations · 10 models
14 answers · 17 citations · 7 models
publisher (Gane)14 answers · 14 citations · 8 models
vendor site · Guideflow14 answers · 14 citations · 8 models
vendor site · SparkToro12 answers · 22 citations · 4 models
vendor site · SourceForge12 answers · 14 citations · 8 models
11 answers · 13 citations · 6 models
vendor site · Pipedrive10 answers · 10 citations · 7 models
vendor site · Buffer9 answers · 11 citations · 7 models
9 answers · 9 citations · 5 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
20 answers · 9 models
20 answers · 10 models
16 answers · 9 models
15 answers · 10 models
14 answers · 8 models
13 answers · 7 models
11 answers · 6 models
10 answers · 7 models
9 answers · 6 models
9 answers · 4 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “audience insights platform”, “best audience insights platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| SparkToro sparktoro.com | 54% | 76 | 2,900 | 47 | 8,686 | |||
| SurveyMonkey surveymonkey.com | 6% | 214 | 165,000 | 2,023 | 1,683,535 | $500 | 106 | |
| Apollo.io apollo.io | 6% | 1010 | 33,100 | 396 | 111,608 | 94 | ||
| Wynter wynter.com | 6% | 28 | 6,600 | 816 | 19,840 | 0 | ||
| Google analytics.google.com Google Analytics 4 4% | 4% | 473 | 9,900 | 348 | ||||
| LinkedIn linkedin.com LinkedIn Sales Navigator 4% | 4% | 147 | 11,100,000 | 77,031 | 331,033,472 company | $1,032 | 113 | |
| Delve AI delve.ai | 4% | 16 | 2,400 | 38 | 4,248 | |||
| Audiense audiense.com | 2% | 55 | 880 | 36 | 8,425 | $29 | 19 | 4 |
| Attest askattest.com | 2% | 29 | 33,100 | 5,171 | 220,392 | 26 | ||
| Meta parent site Meta Business Suite Insights 2% | 2% | 11 |
Google's top ten for the two searches hold 14 sites; 1 of them are among the sites the models cited here (learn.g2.com). The first result for “audience insights platform” is statsocial.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best audience insights platform for a small B2B company?”Paraphrase“Which consumer insights and audience research tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top audience and consumer insights platforms for a small team and how do they differ?”Budget-constrained“What is the best audience insights platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an audience insights platform. What should we look at?”Negative“Which audience and consumer insights platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5LinkedIn AnalyticsLinkedIn Sales NavigatorChangedAudienseGoogle Analytics 4no first choiceagainst: Brandwatch Consumer Intelligence
Five alternatives
AdRoll ABM, Hotjar, HubSpot Marketing Hub, Mixpanel, WynterNine alternatives
Apollo.io, Drift, Google Analytics 4, HubSpot CRM, Hunter, Intercom, SurveyMonkey, Typeform, ZoomInfoSix alternatives
Attest, Condens, GWI, Pollfish, Resonate, UXtweakFour alternatives
Delve AI, Facebook Audience Insights, GWI, Vista SocialGPT-5.4 miniApollo.ioagainst: GWIAttest, SparkToroChangedBrandwatch Consumer Intelligence, GWI, TalkwalkerMicrosoft Power BIagainst: Brandwatch Consumer Intelligence, Meltwaterno first choicenothing named
Three alternatives
6sense, Bombora, LinkedIn Sales NavigatorTwo alternatives
Audiense, GWIFour alternatives
Dscout, Pollfish, Qualtrics Market Research, UserTestingTwo alternatives
Audiense, GWIGemini 3.5 FlashApollo.io, SparkToroagainst: 6sense, Qualtrics, ZoomInfoSparkToroChangedagainst: Forrester, ZoomInfoSparkToroagainst: MeltwaterSparkToroagainst: Brandwatch Consumer Intelligence, GWI, Meltwaterno first choiceagainst: Brandwatch Consumer Intelligence, GWI, Gartner / Forrester Insights, Medallia, Meltwater, NielsenIQ, Qualtrics, Sprinklr Insights, Talkwalker
Four alternatives
Dealfront, LinkedIn Website Demographics, Snitcher, WynterSix alternatives
AlsoAsked, AnswerThePublic, Apollo.io, Capterra, G2 Buyer Intent, LinkedIn Sales NavigatorSeven alternatives
AnswerThePublic, Attest, Audiense, Brand24, Exploding Topics, Mention, PollfishSeven alternatives
AnswerThePublic, Audiense Insights, Google Analytics 4, Google Trends, LinkedIn Analytics, Meta Business Suite Insights, Microsoft ClarityEleven alternatives
Audiense, GWI, Google Analytics 4, Hotjar, HubSpot Breeze Intelligence, LinkedIn Audience Insights, Mixpanel, Pulsar Platform, Resonate, SparkToro, ZoomInfoPerplexity SonarSparkToroagainst: GWISparkToroHeldagainst: Brandwatch Consumer Intelligence, GWISparkToroSparkTorono first choiceagainst: Attest, Brandwatch Consumer Intelligence, Databricks, GWI, Meltwater, NIQ, Nielsen One, Qualtrics, Quantilope, Resonate, Sprinklr Insights, Statista Consumer Insights, Suzy, Talkwalker, YouGov Profiles
Three alternatives
Audiense, Bombora, Google Analytics 4Four alternatives
Hotjar, LinkedIn Analytics, SurveyMonkey, TypeformEight alternatives
Attest, Brandwatch Consumer Intelligence, Dovetail, GWI, Hotjar, Mixpanel, Pollfish, SurveyMonkeyTwo alternatives
Google Analytics 4, Social StatusGrok 4.20Wynteragainst: LinkedIn Sales NavigatorLinkedIn Sales Navigator, SurveyMonkeyChangedagainst: Brandwatch Consumer Intelligence, GWI, Hotjar, YouGov ProfilesGWI, SurveyMonkeyagainst: Circana, Dscout, Dynata, NielsenIQ, QualtricsSparkToroagainst: Brandwatch Consumer Intelligence, Mention, Sprinklr Insightsno first choiceagainst: Brandwatch Consumer Intelligence, Kantar, Meltwater, Nielsen One, Semrush, Similarweb, Sprinklr Insights, Sprout Social, Talkwalker
Four alternatives
Delve.ai, GWI, ValidateMySaaS, ZoomInfoFive alternatives
Ahrefs, Apollo.io, ScoreApp, Semrush, Statista Consumer InsightsThree alternatives
Attest, Brandwatch Consumer Intelligence, PollfishFive alternatives
AnswerThePublic, Brand24, Buffer, Google Analytics 4, Hootsuite InsightsMistral SmallDelve AI, SparkToroWynterChangedMeaningfulagainst: Brandwatch Consumer Intelligence, Meltwater, Sprout SocialGWI, SparkTorono first choiceagainst: Adobe Analytics, Adobe Real-Time CDP, Brandwatch Consumer Intelligence, GWI, NIQ, Qualtrics, Simporter
One alternative
ValidateMySaaSFour alternatives
Dynata+ Platform, Exploding Topics, QualtricsXM, SemrushFour alternatives
Attest, Pollfish, Qualtrics, SurveyMonkeyThree alternatives
Delve AI, Dynata+ Platform, SurveyMonkeyDeepSeek V4 FlashSparkToroagainst: 6sense, Demandbase, GWI, ZoomInfoHubSpotChangedagainst: Brandwatch Consumer Intelligence, GWI, ZoomInfono first choiceSparkToroagainst: Audiense, Brandwatch Consumer Intelligence, Sprout SocialAudienseagainst: Brandwatch Consumer Intelligenceagainst: Brandwatch Consumer Intelligence, CisionOne, IBM Watson Discovery, LiveRamp, Meltwater, Nielsen One, OnAudience, Pollfish, Qualtrics
Four alternatives
Apollo.io, Delve AI, Google Analytics 4, LinkedIn Sales NavigatorSeven alternatives
Apollo.io, Google Analytics 4, Google Trends, LinkedIn Sales Navigator, Lusha, SurveyMonkey, SurveySparrowFive alternatives
Google Analytics 4, Google Trends, Similarweb, SurveyMonkey, Think with GoogleThree alternatives
GWI, Infegy Atlas, Pulsar PlatformLlama 4 Maverickno first choiceExploding TopicsChangedno first choiceSparkTorono first choiceagainst: Adobe Analytics, GWI, Simporter
Five alternatives
Adobe Real-Time CDP, Audiense, Centiment, Meltwater, SparkToroTwo alternatives
Social Status, VidIQQwen 3.7 FlashSparkToroagainst: Adobe, SASSparkToroHeldagainst: 6sense, Bombora, Brandwatch Consumer Intelligence, GWI, Meltwater, Sprinklr InsightsAttest, PickFuagainst: QualtricsSparkToroagainst: Brandwatch Consumer Intelligence, Nielsen OneSparkToroagainst: Adobe Real-Time CDP, Brandwatch Consumer Intelligence, SAS, Salesforce, Talkwalkeragainst: BuzzSumo, Grapevine Intelligence, NetBase Quid, Nielsen One, Oracle Interaction, Salesforce, Social Blade, Sprinklr Insights, Survey Monkey
Three alternatives
Delve AI, GWI, LinkedIn Sales NavigatorSeven alternatives
Apollo.io, Awario, Brand24, Clay, LinkedIn Sales Navigator, SurveyMonkey, TypeformSeven alternatives
GWI, Hotjar, Maze, Pollfish, Suzy, UserIntuition, YouGov ProfilesSix alternatives
Awario, BrandMentions, Google Analytics 4, LinkedIn Analytics, Meta Business Suite Insights, TikTok AnalyticsTwo alternatives
Audiense, GWIKimi K2SparkToroagainst: Audiense, Brandwatch Consumer Intelligence, Meltwater, ZoomInfoSparkToroHeldagainst: WynterPollfishagainst: Kantar, Medallia, QualtricsSparkToroDelve AI, SparkToroagainst: Adobe Analytics, Adobe Real-Time CDP, Brandwatch Consumer Intelligence, Meltwater, Qualtrics, ZoomInfoagainst: Brandwatch Consumer Intelligence, Cint, Delighted, Forsta, GWI, GetFeedback, Ipsos, Kantar, Nielsen One, Promoter.io, Qualtrics, Quantilope, Resonate, Statista Consumer Insights, SurveyMonkey, Suzy, Wootric
Two alternatives
Apollo.io, LinkedIn Sales NavigatorSix alternatives
AnswerThePublic, Apollo.io, Delve AI, Google Trends, LinkedIn Company Insights, Think with GoogleFive alternatives
Attest, Google Analytics 4, Hotjar, Sprig, YouGov ProfilesFour alternatives
Buffer, Facebook Audience Insights, Google Trends, Think with GoogleFive alternatives
Apollo.io, Audiense, Google Analytics 4, SurveyMonkey, TypeformGLM 4.7 FlashXDemandSense, HubSpot Marketing HubSurveyMonkey, WynterChangedSparkToroSparkTorono first choiceagainst: Brandwatch Consumer Intelligence, Meltwater, NielsenIQ, Qualtrics, SurveyMonkey, Trustpilot
Two alternatives
Meltwater, ValidateMySaaSThree alternatives
Google Alerts, Google Forms, TypeformThree alternatives
Attest, Qualtrics, SurveyMonkeyFive alternatives
Delve AI, Facebook Audience Insights, Google Trends, Social Status Free Tier, U.S. Census Bureau & Pew Research CenterMiniMax M2.5Apollo.ioagainst: Bombora, ZoomInfoSurveyMonkeyChangedagainst: WynterHotjar, Mazeagainst: Qualtrics Market ResearchGoogle Analytics 4, Meta Business Suite InsightsSparkToroagainst: Brandwatch Consumer Intelligence, Sprinklr Insightsnothing named
Two alternatives
HubSpot Breeze Intelligence, LinkedIn Sales NavigatorFour alternatives
Ahrefs, Exploding Topics, Google Forms, ScoreAppFive alternatives
Amplitude, Google Analytics 4, Mixpanel, Pollfish, SurveyMonkeyTwo alternatives
AnswerThePublic, SparkToroThree alternatives
Audiense, Delve AI, InfegyGPT-6 LunaSparkToroSparkToroHeldSparkToroagainst: Attest, UserTestingSparkTorono first choiceagainst: Data Axle’s Exact Data, Gravy Analytics / Venntel, InMarket, LexisNexis Risk Solutions, Mobilewalla, Nielsen Holdings, Outlogic
One alternative
LinkedIn Sales NavigatorOne alternative
LinkedIn Sales NavigatorFour alternatives
GWI, PickFu, Pollfish, SurveyMonkey AudienceOne alternative
Google Analytics 4Muse Glimmer 30BSparkToroagainst: Adobe Real-Time CDP, Salesforce Data CloudSparkToroHeldMeaningfulagainst: Brandwatch Consumer ResearchSparkTorono first choiceagainst: Brandwatch Consumer Intelligence, Forsta, GWI, Ipsos, Kantar, Meltwater, Nielsen One, Outset, PickFu, Pollfish, Qualtrics, Quantilope, Resonate, Sprinklr Insights, Statista Consumer Insights, SurveyMonkey, YouGov Profiles
Eight alternatives
Apollo.io, Audiense, Factors.ai, Google Analytics 4, HubSpot with Breeze Intelligence, Meta Insights, Pulsar Platform, SnitchFeedThree alternatives
SurveyMonkey, Typeform, WynterTen alternatives
Attest, Audiense, Discuss, Facebook Audience Insights, GWI, Google Ads Audience Insights, Maze, PickFu, Pollfish, SurveyMonkeyFive alternatives
Articos, Delve AI, Google Analytics 4, Google Trends, Validate My SaaSBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:35 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:42 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:10 | yes | 4 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 15:39 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:56 | yes | 19 | 15 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:56 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:22 | yes | 22 | 36 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:50 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:11 | yes | 5 | 27 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:14 | yes | 18 | 30 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:16 | yes | 15 | 15 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:23 | yes | 5 | 51 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:56 | yes | 3 | 11 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:42 | yes | 14 | 20 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:11 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:03 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:36 | no | 0 | 11 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 17:31 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:40 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:30 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:33 | yes | 20 | 34 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:23 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:34 | yes | 9 | 26 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:03 | yes | 20 | 49 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:52 | yes | 7 | 55 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:56 | yes | 9 | 21 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:31 | yes | 2 | 8 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:22 | yes | 13 | 20 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:17 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:50 | yes | 3 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:04 | no | 0 | 17 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:34 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:37 | yes | 15 | 19 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:51 | yes | 5 | 5 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:19 | yes | 24 | 11 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:25 | yes | 7 | 5 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:53 | yes | 9 | 41 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:45 | yes | 24 | 38 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:30 | yes | 25 | 59 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:07 | yes | 10 | 41 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:02 | yes | 7 | 18 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:56 | yes | 15 | 32 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:58 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:55 | yes | 2 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:37 | no | 0 | 10 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 15:22 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:30 | yes | 5 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:36 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:43 | yes | 24 | 23 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:56 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:40 | yes | 5 | 39 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:25 | yes | 15 | 46 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:36 | yes | 23 | 208 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:32 | yes | 10 | 33 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:51 | yes | 2 | 13 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:54 | yes | 14 | 16 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:00 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:00 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:58 | no | 0 | 15 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:43 | yes | 10 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:37 | yes | 5 | 12 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:33 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:28 | yes | 23 | 37 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:09 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:23 | yes | 10 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:07 | yes | 15 | 58 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:27 | yes | 15 | 17 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:03 | yes | 10 | 26 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:14 | yes | 2 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:07 | yes | 15 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:13 | yes | 18 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:24 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:31 | no | 0 | 17 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 11:52 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:23 | yes | 15 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:12 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:45 | yes | 25 | 49 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:16 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:36 | no | 0 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:02 | yes | 22 | 75 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:10 | yes | 25 | 137 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:13 | no | 0 | 26 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:53 | yes | 4 | 27 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:49 | yes | 14 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Brandwatch read as Brandwatch Consumer Intelligence
Hootsuite read as Hootsuite Insights
HubSpot Marketing read as HubSpot Marketing Hub
LinkedIn Page Analytics read as LinkedIn Analytics
Meta Business Suite read as Meta Business Suite Insights
Meta Business Suite (Facebook & Instagram) read as Meta Business Suite Insights
Nielsen read as Nielsen One
Nielsen (Standard Editions) read as Nielsen One
Pulsar read as Pulsar Platform
Sprinklr read as Sprinklr Insights
Statista read as Statista Consumer Insights
Statista Premium read as Statista Consumer Insights
YouGov read as YouGov Profiles
Unresolved, counted raw
AIM Technologies
Adobe
Alchemic
Audiense Insights
Data Axle’s Exact Data
Delve.ai
Dynata+ Platform
Gartner / Forrester Insights
Grapevine Intelligence (Qualtrics)
HubSpot with Breeze Intelligence
HubSpot's free CRM tools
IBM Watson Discovery
Infegy Atlas
LinkedIn
LinkedIn Audience Insights
LinkedIn Company Insights
LinkedIn Website Demographics
Marvin
Meta
Meta Ads Library
Meta Insights
Nielsen Holdings
Oracle Interaction
Pew Research
Pew Research Center
QualtricsXM
Salesforce
Salesforce (Marketing Cloud/Einstein)
Social Status Free Tier
Survey Monkey
SurveyMonkey Audience
U.S. Census Bureau & Pew Research Center
UserIntuition
Discontinued, still offered
No shut-down product was recommended here.