17 categories · RankedGoogle Analytics 4
Google Analytics 4 is an analytics product from Google, available at analytics.google.com · analytics.google.com ↗
11 more
Gane, the publisher, sells software in Attribution & MMM, Content marketing, SEO and AI visibility, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at small business. Ranked 6 of 83 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Plausible Analytics at 15%.
Ranked first. Next is HubSpot Marketing Hub at 7%. 7 of 14 models made it the first choice when asked directly.
Adobe Analytics is first at 35%.
Why models recommend it
“Google Analytics 4 (GA4): Create a segment specifically for sessions coming from `tawk.to` or sources containing "chatgpt" or "google_ai". This shows you *real* revenue-driving traffic”Qwen 3.7 Flash · Negative question · first choice
“start with: 1. Google Analytics 4 + Microsoft Clarity (both free) - This combination covers almost all basic to intermediate analytics needs at zero cost”MiniMax M2.5 · Budget-constrained question · first choice
“For most mid-market B2B companies, GA4 with BigQuery paired with CRM integration ... provides the best balance of capability, cost, and complexity.”MiniMax M2.5 · Direct question · first choice
“a combination of Google Analytics 4 (for overall traffic and conversion tracking) and Dealfront Leadfeeder ... is a powerful stack”Mistral Small · Paraphrase question · first choice
What gives them pause
“You should avoid the classic "first-click" and "last-click" models that many legacy web analytics tools (like old-school Google Analytics, or simpler CRM tools) default to.”DeepSeek V4 Flash · Negative question · warning
“Google Analytics is the most scrutinized analytics platform, with several documented concerns... ruled that Google Analytics violates GDPR”MiniMax M2.5 · Negative question · warning
“Google Analytics is notorious for using invasive data collection techniques... many businesses are switching away from Google Analytics”Claude Haiku 4.5 · Negative question · warning
“Why avoid? It collects vast amounts of user data (often without explicit consent)... It's the most criticized in privacy audits”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Google Analytics 4, over the 559 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 252 | 15 | Compare → | |
| 205 | 15 | Compare → | |
| 157 | 11 | View → | |
| 150 | 11 | View → | |
| 145 | 36 | Compare → | |
| 124 | 23 | Compare → | |
| 108 | 2 | View → | |
| 100 | 1 | View → | |
| 80 | 17 | Compare → | |
| 74 | 5 | Compare → |
What the models named instead of Google Analytics 4 →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google Analytics 4's own site, not checked by Gane.
- For
- businesses of every size
- Price stated
- free of charge
- Free plan or trial
- free of charge
- Customers named
- 412 Food Rescue, Lider, McDonald's Hong Kong
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 473 of the 559 answers that named Google Analytics 4 and are not a share of its labels.
Domains cited
737 of the 813 domain citations in answers naming Google Analytics 4 came from a third party's page. Seventy-six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 7 | 2 | 3 | 3 | 15 |
| GPT-5.4 mini | 3 | 1 | 1 | 3 | 8 |
| Gemini 3.5 Flash | 2 | 4 | 3 | 4 | 13 |
| Perplexity Sonar | 4 | 6 | 0 | 5 | 15 |
| Grok 4.20 | 6 | 5 | 4 | 6 | 21 |
| Mistral Small | 3 | 1 | 7 | 5 | 16 |
| DeepSeek V4 Flash | 5 | 5 | 2 | 4 | 16 |
| Llama 4 Maverick | 1 | 1 | 6 | 2 | 10 |
| Qwen 3.7 Flash | 6 | 4 | 1 | 6 | 17 |
| Kimi K2 | 3 | 6 | 6 | 3 | 18 |
| GLM 4.7 FlashX | 7 | 7 | 3 | 3 | 20 |
| MiniMax M2.5 | 5 | 3 | 6 | 4 | 18 |
| GPT-6 Luna | 4 | 3 | 0 | 3 | 10 |
| Muse Glimmer 30B | 4 | 5 | 3 | 4 | 16 |