10 categories · RankedMixpanel
Mixpanel is a product and digital analytics platform used for funnel, retention and conversion analysis of user behavior · mixpanel.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
PostHog is first at 62%.
Amplitude is first at 46%. 5 of 14 models made it the first choice when asked directly.
Amplitude is first at 61%.
Why models recommend it
“For most small businesses, Mixpanel and Microsoft Power BI offer the best balance of affordability and powerful analytics.”Mistral Small · Budget-constrained question · first choice
“The best customer analytics and intelligence platform for a company with a limited budget is Mixpanel, Amplitude, or Totango”Llama 4 Maverick · Budget-constrained question · first choice
“Google Analytics 4 (free) + Mixpanel (free tier) + Microsoft Power BI (from $10/user/mo) is the best value stack”DeepSeek V4 Flash · Budget-constrained question · first choice
“start with HubSpot if you want an integrated solution, or Mixpanel if you need strong product analytics”Claude Haiku 4.5 · Paraphrase question · first choice
What gives them pause
“Exercise extreme caution, especially if you handle sensitive customer data. There are notable security concerns, including a significant security breach”Mistral Small · Negative question · warning
“Mixpanel has received significant attention following a data breach in November 2025 that exposed profile information for some API users”MiniMax M2.5 · Negative question · warning
“Avoid or be cautious about Mixpanel, Amplitude, Segment, Adobe Analytics, Google Analytics 4, and Gainsight”Mistral Small · Negative question · warning
“Avoid platforms with a history of security incidents (Mixpanel, Amplitude, Adobe, Metabase)”GLM 4.7 FlashX · Negative question · warning
Also on the shortlist
The products named in the same answers as Mixpanel, over the 565 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 443 | 64 | Compare → | |
| 283 | 67 | Compare → | |
| 252 | 64 | Compare → | |
| 187 | 1 | View → | |
| 166 | 4 | View → | |
| 133 | 18 | View → | |
| 109 | 4 | View → | |
| 102 | 6 | View → | |
| 87 | 2 | View → | |
| 87 | 2 | View → |
What the models named instead of Mixpanel →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Mixpanel's own site, not checked by Gane.
- For
- teams
- Price stated
- Free forever; Starts at $0; Let’s chat
- Starting price
- 0
- Free plan or trial
- Free forever. Explore product intelligence for free. No credit card required.
- Integrations
- 100
- Certifications
- GDPR, CCPA, SOC 2 Type II
- Hosting
- US or EU data residency
- Customers named
- Yelp, Wise, AB Tasty, kkday, DocuSign, ATB Financial, Olo, Playtech
- Headquarters
- San Francisco, United States
- Founded
- 2009
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 467 of the 565 answers that named Mixpanel and are not a share of its labels.
Domains cited
841 of the 1,062 domain citations in answers naming Mixpanel came from a third party's page. Fifty-seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 4 | 3 | 2 | 12 |
| GPT-5.4 mini | 0 | 9 | 0 | 1 | 10 |
| Gemini 3.5 Flash | 3 | 13 | 2 | 2 | 20 |
| Perplexity Sonar | 1 | 9 | 0 | 2 | 12 |
| Grok 4.20 | 3 | 11 | 2 | 3 | 19 |
| Mistral Small | 3 | 2 | 5 | 4 | 14 |
| DeepSeek V4 Flash | 1 | 7 | 8 | 1 | 17 |
| Llama 4 Maverick | 3 | 2 | 6 | 0 | 11 |
| Qwen 3.7 Flash | 1 | 10 | 3 | 3 | 17 |
| Kimi K2 | 2 | 7 | 6 | 2 | 17 |
| GLM 4.7 FlashX | 0 | 9 | 0 | 2 | 11 |
| MiniMax M2.5 | 1 | 7 | 5 | 1 | 14 |
| GPT-6 Luna | 4 | 3 | 0 | 2 | 9 |
| Muse Glimmer 30B | 2 | 5 | 3 | 2 | 12 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 562 | undated | |||
| Case study | 91 | undated | |||
| Report or ebook | 65 | undated | |||
| Comparison | 44 | undated | |||
| Glossary or explainer | 28 | undated | |||
| Template or tool | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2025-09-08 |
Most recent
- 2025-09-083411675 cohorts understanding and analyzing user groups conference or event
How it is countedHide how it is counted
Every page mixpanel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.