5 categories · RankedMatomo
Matomo is a privacy-first analytics platform for teams that want to measure website and product usage · matomo.org ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at enterprise. Ranked 12 of 64 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Google Analytics 4 is first at 57%.
Google Analytics 4 is first at 55%. 0 of 14 models made it the first choice when asked directly.
Adobe Analytics is first at 35%.
Why models recommend it
“privacy-focused guidance recommends EU-hosted, cookie-free, self-hosted alternatives such as Matomo, Plausible, Pirsch, GoatCounter”Muse Glimmer 30B · Negative question · first choice
“Recommended alternatives (if you want privacy-friendly options) include: Matomo (self-hosted or cloud)”Mistral Small · Negative question · first choice
“EU-hosted tools like Matomo, Plausible, Simple Analytics, and Umami avoid US data transfer issues.”DeepSeek V4 Flash · Negative question · first choice
“Matomo (formerly Piwik): Self-hosted or cloud with full data ownership; strong on privacy.”Grok 4.20 · Negative question · first choice
What gives them pause
“Technical complexity... Performance issues on high-traffic sites... Verdict: Good option IF you have technical resources”Kimi K2 · Negative question · warning
“Open-source/self-hosted alternatives ... though they may lack polish.”Grok 4.20 · Comparative question · warning
Also on the shortlist
The products named in the same answers as Matomo, over the 190 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 157 | 68 | View → | |
| 109 | 7 | View → | |
| 99 | 21 | View → | |
| 99 | 6 | View → | |
| 90 | 13 | View → | |
| 68 | 9 | View → | |
| 42 | 0 | View → | |
| 41 | 7 | View → | |
| 40 | 1 | View → | |
| 38 | 8 | View → |
What the models named instead of Matomo →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Matomo's own site, not checked by Gane.
- For
- teams
- Price stated
- Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required.
- Starting price
- Free
- Free plan or trial
- Start a 21-day free Cloud trial, or self-host forever for free.
- Integrations
- 100
- Certifications
- ISO 27001
- Hosting
- Frankfurt, Germany, In Europe, Hosted on our servers
- Customers named
- Yorba, Optimize Smart, MDFT Academy, Concrete CMS, MetaLocator, Stockholm University, 7Assets, Mandarine Academy
- Headquarters
- New Zealand
- Founded
- 2007
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 160 of the 190 answers that named Matomo and are not a share of its labels.
Domains cited
319 of the 373 domain citations in answers naming Matomo came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 4 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 5 | 2 | 0 | 7 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.20 | 1 | 5 | 2 | 1 | 9 |
| Mistral Small | 1 | 3 | 1 | 0 | 5 |
| DeepSeek V4 Flash | 1 | 4 | 2 | 0 | 7 |
| Llama 4 Maverick | 0 | 2 | 4 | 0 | 6 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 0 | 4 |
| Kimi K2 | 0 | 4 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 5 | 1 | 0 | 6 |
| MiniMax M2.5 | 0 | 5 | 4 | 0 | 9 |
| GPT-6 Luna | 0 | 4 | 0 | 0 | 4 |
| Muse Glimmer 30B | 2 | 2 | 2 | 0 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,142 | 23 | 2026-09-24 | SEO, Mobile apps | |
| Report or ebook | 487 | 4 | 2026-07-29 | SEO | |
| Comparison | 186 | 2 | 2026-07-01 | ||
| Podcast or video | 52 | 0 | 2025-07-15 | SEO | |
| Glossary or explainer | 50 | 2 | 2026-08-01 | SEO | |
| Case study | 28 | 0 | 2024-12-02 | ||
| Conference or event | 24 | 0 | 2024-11-01 | ||
| Template or tool | 17 | 6 | 2026-09-21 | ||
| Webinar or virtual event | 6 | 2 | 2026-08-12 | ||
| News or press | 6 | 0 | 2023-05-29 |
Most recent
- 2026-09-24Web analytics buyers guide blog
- 2026-09-24Web analytics vendor comparison matrix blog
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-16The getting started checklist all in one page template or tool
- 2026-09-16The getting started checklist all in one page template or tool
How it is countedHide how it is counted
Every page matomo.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (28); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.