6 categories · RankedAdobe Analytics
Adobe Analytics is an analytics product from Adobe for measuring activity across channels, including marketing attribution and multichannel measurement · adobe.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at enterprise, contested with Google Analytics 360. Ranked 64 of 64 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Google Analytics 4 is first at 57%.
Google Analytics 4 is first at 55%. 0 of 14 models made it the first choice when asked directly.
Ranked first, contested: Google Analytics 360 has 25%.
Why models recommend it
“Google Analytics and Adobe Analytics are the most widely used web analytics tools.”Claude Haiku 4.5 · Comparative question · first choice
“Adobe represents the gold standard for enterprise customer analytics”MiniMax M2.5 · Comparative question · first choice
“ideal for large organizations that need granular data and robust governance, but it comes with a high cost and steeper learning curve”Mistral Small · Comparative question · alternative
“All-in-One | Adobe Analytics | Expensive, but integrates marketing, commerce, and personalization deeply.”Qwen 3.7 Flash · Scale-constrained question · alternative
What gives them pause
“Also faces significant criticism (42% negative rate), particularly around data fragmentation, cookie dependency, and outdated modeling approaches.”Mistral Small · Negative question · warning
“I recommend avoiding the massive legacy giants (Adobe Analytics, Salesforce DMP) unless you have a dedicated IT engineering team.”Qwen 3.7 Flash · Scale-constrained question · warning
“Avoid if you are a Small-to-Medium Business (SMB) or a mid-market company without dedicated full-time analytics engineers”Gemini 3.5 Flash · Negative question · warning
“What to Avoid on a Limited Budget - Adobe Analytics / Adobe Mix Modeler — enterprise pricing ($2,000+/mo)”DeepSeek V4 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Adobe Analytics, over the 236 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 150 | 35 | View → | |
| 133 | 8 | View → | |
| 118 | 10 | View → | |
| 90 | 10 | View → | |
| 57 | 1 | View → | |
| 54 | 11 | View → | |
| 53 | 6 | View → | |
| 51 | 9 | View → | |
| 42 | 2 | View → | |
| 41 | 5 | View → |
What the models named instead of Adobe Analytics →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Adobe Analytics's own site, not checked by Gane.
- For
- app developers
- Certifications
- WCAG 2.0, WCAG 2.1, Section 508, EN 301 549, WCAG 2.2
- Headquarters
- San Jose, United States
- Founded
- 1982
- Also from Adobe
- Adobe AEM, Adobe Acrobat Sign, Adobe Advertising, Adobe Advertising Cloud DSP, Adobe Analytics / Customer Journey Analytics, Adobe Audience Manager and 38 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 198 of the 236 answers that named Adobe Analytics and are not a share of its labels.
Domains cited
371 of the 407 domain citations in answers naming Adobe Analytics came from a third party's page. Thirty-six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 2 | 5 |
| GPT-5.4 mini | 0 | 2 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 3 | 2 | 6 | 11 |
| Mistral Small | 0 | 1 | 5 | 3 | 9 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 4 | 7 |
| Kimi K2 | 0 | 2 | 1 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 1 | 4 |
| MiniMax M2.5 | 1 | 1 | 4 | 1 | 7 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 2 | 1 | 6 |