6 categories · RankedFullstory
Fullstory is a digital experience analytics product used for session replay and UX insights · fullstory.com ↗
Strongest at enterprise, contested with Contentsquare. Ranked 52 of 52 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Clarity is first at 65%.
Microsoft Clarity is first at 45%. 3 of 14 models made it the first choice when asked directly.
Ranked first, contested: Contentsquare has 14%.
Why models recommend it
“FullStory is consistently positioned as the mid-market / enterprise pick when replay needs to connect to product analytics, developer context and data workflows.”Muse Glimmer 30B · Direct question · first choice
“A comparatively stronger starting point—not a guarantee: Fullstory's *Private by Default* mode says text isn't sent unless explicitly allowlisted.”GPT-6 Luna · Negative question · first choice
“FullStory | UX/Product analytics, zero-config, enterprise-grade masking, AI insights | Captures 100% sessions. Strong privacy controls.”DeepSeek V4 Flash · Scale-constrained question · first choice
“I'd shortlist Fullstory first if you want a dedicated, polished tool for understanding user friction”GPT-6 Luna · Direct question · first choice
What gives them pause
“Captures extensive session data (including potential PII). Noted in older FTC/exfiltration discussions; demands strict default masking and governance.”Grok 4.20 · Negative question · warning
“Another high-risk tool due to its ability to capture keystrokes and sensitive form data... best avoided”Mistral Small · Negative question · warning
“Named in active CIPA lawsuits; Princeton research found it capturing passwords, credit card numbers”Kimi K2 · Negative question · warning
“Found recording sensitive information including passwords, health data, and credit card details”MiniMax M2.5 · Negative question · warning
Also on the shortlist
The products named in the same answers as Fullstory, over the 254 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 153 | 23 | Compare → | |
| 126 | 42 | Compare → | |
| 126 | 12 | Compare → | |
| 115 | 14 | Compare → | |
| 112 | 0 | Compare → | |
| 87 | 9 | View → | |
| 77 | 21 | View → | |
| 65 | 3 | Compare → | |
| 63 | 6 | View → | |
| 56 | 1 | View → |
What the models named instead of Fullstory →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Fullstory's own site, not checked by Gane.
- For
- businesses
- Price stated
- price":"0.00"
- Starting price
- 0.00
- Free plan or trial
- FullstoryFree
- Certifications
- SOC 2, SOC 3, ISO 27001, ISO 27701, ISO 42001, ISO 27017, ISO 27018
- Hosting
- Atlanta, London, Sydney, Singapore
- Customers named
- Klarna, Chipotle, Pizza Hut, Finicity, YankeeCandle, VividSeats, ServiceTitan, Addison Lee
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 217 of the 254 answers that named Fullstory and are not a share of its labels.
Domains cited
524 of the 587 domain citations in answers naming Fullstory came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 1 | 3 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 2 | 6 |
| Perplexity Sonar | 0 | 3 | 1 | 3 | 7 |
| Grok 4.20 | 0 | 4 | 3 | 4 | 11 |
| Mistral Small | 1 | 2 | 0 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 3 | 8 |
| Llama 4 Maverick | 0 | 3 | 3 | 1 | 7 |
| Qwen 3.7 Flash | 1 | 2 | 2 | 3 | 8 |
| Kimi K2 | 0 | 2 | 4 | 2 | 8 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 2 | 2 | 6 |
| GPT-6 Luna | 2 | 1 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 1 | 3 | 2 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 720 | 29 | 2026-09-18 | ||
| Case study | 58 | 0 | 2024-04-22 | ||
| Conference or event | 38 | 0 | 2024-03-28 | ||
| Comparison | 30 | 2 | 2026-08-28 | ||
| Webinar or virtual event | 16 | undated | |||
| Glossary or explainer | 6 | 1 | 2026-09-28 | ||
| News or press | 4 | undated | |||
| Template or tool | 2 | 0 | 2022-09-27 | ||
| Report or ebook | 1 | undated |
Most recent
- 2026-09-28What is a good bounce rate glossary or explainer
- 2026-09-18Data enrichment blog
- 2026-09-09Beyond session replay blog
- 2026-08-31Best cro tools ecommerce blog
- 2026-08-313 mcp insights from our customers blog
- 2026-08-28Mixpanel alternatives comparison
Events in person
- April 21, 2026Full Throttle at Adobe SummitSpeed Vegas, Las Vegas, US · sponsored
As the event pages on fullstory.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page fullstory.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.